Consultancy

Digital4Sustainability launches five new educational profiles

Matrix is proud to join PACE, now launched in Moldova. The Erasmus+ project strengthens youth organisations across the region with training, digital resources and collaboration to support displaced Ukrainian young…

Matrix joins PACE project in to support Ukrainian youth

Matrix is proud to join PACE, now launched in Moldova. The Erasmus+ project strengthens youth organisations across the region with training, digital resources and collaboration to support displaced Ukrainian young…

Audit first, website redesign second

A full website redesign feels like progress. New layouts, fresh images, updated content and a clean break from what came before.

Dig deep with a cybersecurity audit for your SME

Cybersecurity can feel abstract until something goes wrong. A cybersecurity audit replaces assumptions with evidence.

Your site is live. How do you know it is secure?

Your website looks good, performs well and brings in leads. On the surface, everything is working. What you cannot see is whether someone is quietly trying to break in.

AI in eCommerce: personalisation without creeping people out

Personalisation used to mean putting a first name in an email. Now it can shape everything a customer sees: products, prices, content, even the timing of each message.

Squeeze more value with recycled content

Why you may not need more content, just better use of recycled content. When content feels thin, the instinct is to create more. New blogs.

How to write a content brief that saves endless rewrites

Most painful content projects start with a vague brief. Someone sends a short email asking for “a quick blog on sustainability” or “updated copy for the services page”.

Stop content chaos with a simple style guide

Open your inbox, your website and your LinkedIn feed. If they look and sound like three different organisations, you have a content problem, not a copywriter problem.

Can AI fix bad content, or just expose it faster?

Used well, AI can support good content strategy and strong copy. Used badly, it can expose every gap in your message and every flaw in your process at speed.

Too many cloud apps, not enough focus

Most organisations in Ireland and across Europe are already using at least one cloud app. For many SMEs, that might mean accounting in the cloud.

What are the real costs of using a cloud app compared to traditional software?

Cloud apps change more than licence costs; they reshape security, maintenance, collaboration and scalability. This piece compares cloud and traditional software so you can choose tools that support sustainable growth.

What is a Cloud App and how can it improve the way your business operates?

What does a brand design include? A complete guide for SMEs in 2026

Brand design is now a strategic tool for SMEs, shaping how organisations communicate, build trust and stand out across digital platforms, partnerships and EU-funded projects.

Logo design trends for 2026: What SMEs should expect from the future of brand identity

Logo design in 2026 is becoming more human, adaptable and system-based. This article explores key trends helping Irish and European SMEs build flexible, trustworthy identities that perform across digital platforms.

Digital audits for SMEs: small changes, big gains

Digital audits are not just for large organisations. For SMEs, a focused audit reveals small, high-impact fixes that reduce friction, improve performance and deliver better results without costly rebuilds.

Burning your ad budget? You need a digital audit first

If paid ads bring clicks but not results, the issue is rarely budget. This article explains how a digital audit can reveal hidden weaknesses and protect every euro you invest.

Are you paying for clicks or paying for customers?

Paid campaigns often optimise for clicks, not customers. This article explains how to shift paid digital marketing towards real value, aligning ads, journeys and measurement to build stronger pipelines, not…

Small budget, big impact: paid digital marketing for growing brands

How to stop wasting PPC budget on people who will never convert

PPC often looks healthy but delivers the wrong leads. This article explains how to stop paying for irrelevant clicks and refocus your budget on people who can actually convert.

You’re everywhere but still invisible: how to fix your digital marketing

Don’t lose the bigger picture with short term digital marketing wins

How to turn digital marketing numbers into a story

Your eCommerce traffic is fine. Your product pages are the problem

The SEO quick fixes that do more harm than good

International eCommerce on a small budget: what to localise and what to leave

You fixed your SEO. Now fix the content that powers it

Your SEO may be technically sound, yet results stay flat. This article explains why content is often the missing link, and how to turn search visibility into real engagement and…

What to fix first when you inherit a messy SEO setup

SEO for export: getting found in new markets, not just new ads

Export SEO helps SMEs build lasting visibility in new markets, not just rent attention through ads. This article explains how to align search strategy, content and UX to support international…

From Manual to Machine-Assisted: How Agencies Are Rewiring Workflows with AI

Your UI looks fine. Your UX is killing conversions.

Many organisations refresh their website visuals but see little change. This article explains how weak UX quietly kills conversions, how to spot the signs, and how to improve results without…

The hidden UX/UI design problems that quietly cost you time and money

The UX/UI changes that matter most when budgets are tight

When budgets are tight, poor UX still costs you. This article shows how small, focused UX/UI changes can improve conversions, engagement and support, and how to prioritise what matters most.

Website development without the rework: how to get it right first time

Website development often costs twice: once for the build, then again through rework. This article explains why that happens and how to structure projects to stay focused, controlled and effective…

The hidden price of your website: decisions today that lock in costs for years

The website development checklist that stops projects going off the rails

Most website projects do not fail suddenly — they drift. This practical checklist shows what to clarify before design starts, helping you avoid rework, stay structured and launch without unnecessary…

Social dilemma: Are you posting for customers or just the algorithm?

Social teams often chase algorithms while leads stay flat. This article shows how to refocus social media marketing on real customers, linking content to outcomes while still performing across platforms.

Your “always on” social media marketing plan is burning out your team

25 years of change: How a Dublin digital agency evolved with Irish business

Remote work, five years after the ‘new normal’

Why digital projects fail and how to stack the odds in your favour

What is the secret of a memorable logo? How Matrix’s brand design sets you apart

Combining analytics and user testing: A smarter approach to measuring mobile app performance

Mobile app performance needs more than metrics alone. This article explains how combining analytics with user testing helps organisations understand real behaviour, identify friction and prioritise improvements with the greatest…

How we bring an app from first idea to successful launch

What is a progressive Web App, and why is it a game-changer for you?

Digital4Business launches fully funded January 2026 Master’s intake

Fully funded applications are now open for Digital4Business’s online Joint Professional Master’s starting January 2026. Announced at the European partner launch in November, places are limited ahead of the December…

Matrix joins GreenShift to build digital skills for greener European transport

Matrix has joined GreenShift, an EU-co-funded initiative launched at National College of Ireland to boost AI and high-performance computing (HPC) skills for green mobility across Europe.

What happens when your biggest social media channel dies overnight?

You wake up, grab your phone and see it. Your main social media account is suspended. Or a country level ban has just rolled out. Or an overnight algorithm change…

AI in Digital Marketing & Web Development

The Complete Guide for 2026 Artificial Intelligence has moved from a futuristic concept to an everyday reality in digital marketing and web development. If you’re running a business in Ireland…

These 3 common web accessibility issues are holding your site back

Accessibility isn’t just a legal requirement, but a foundation of good user experience. Yet despite growing awareness in recent years, many websites still fall short in key areas that affect…

Time to act — why all businesses must review their cybersecurity now

Cybersecurity has become an essential part of running a business. It is not a checklist, but a defence against industrialised and constant threats. Over the past year, we’ve seen a…

European Accessibility Act 2025: how it impacts UX design and websites

On 28 June 2025, the European Accessibility Act (EAA) comes into force, and it is set to transform the digital landscape for businesses across the EU, including Ireland. This new…

Applications now open for Digital4Business – Europe’s most future-focused master’s

Applications are now open for the Digital4Business Joint Professional Master’s Degree in Advanced Digital Technologies for Business — a cutting-edge qualification developed to tackle Europe’s growing demand for advanced digital…

The Complete Guide to Large Language Models

Past, Present, and Future Introduction Large Language Models (LLMs) have emerged as one of the most transformative technologies of the 21st century, fundamentally changing how we interact with computers and…

The Future of Digital Marketing Agencies in the Age of AI

The digital marketing landscape is undergoing its most significant transformation since the internet revolution. Artificial intelligence is no longer a futuristic concept—it’s reshaping how agencies operate, deliver value, and define…

Cookie Consent Mode and Google Partners

Understanding Google’s Consent Mode Google’s Consent Mode is a framework that allows websites to adjust how Google tags behave based on user consent choices. Introduced to help businesses comply with…

Why WordPress is Still the Preferred CMS for Web Developers

In an era of modern frameworks, headless CMSs, and emerging web technologies, WordPress continues to power over 40% of all websites on the internet. While developers have access to countless…

AI Video Creation

A Comprehensive Guide to the Most Advanced Models in 2025-2026 The landscape of AI video generation has evolved from experimental novelty to production-ready tools capable of creating cinematic-quality content. This…

The Complete Web Developer Roadmap

From Zero to Full-Stack in 24 Weeks Last Updated: January 2025 Whether you’re switching careers, building your first startup, or just curious about coding, this comprehensive guide will take you…

Two Critical Things About Marketing Trends in 2025

What to expect? As we approach 2025, predictions about next year’s digital marketing trends are already circulating, and it’s more important than ever to stay ahead of the curve. Some…

SERP Results to Differ for Mobile and Desktop in 2025

What does It mean for Your Business? Google is making significant changes to how it delivers search results, with a major shift in how mobile and desktop users will experience…

Redefining digital — the top trends you can’t ignore in 2024

In recent years, online businesses have thrived when they’ve combined innovation and practicality. In this era, digital trends are shaping not just how we interact with technology, but also how…

Minister backs ‘vital’ EU Code Week programme

Irish Minister of State Dara Calleary has praised EU Code Week for promoting digital skills all over Europe, at an official meeting with Matrix Internet and fellow Irish partners in…

Fáilte to the harp emoji

Emoji have quietly become a new international language and the variety of icons available continues to grow. According to Unicode, the major consortium producing and providing emojis, there are currently…

Web 3.0 & the Semantic Web

What’s Next for the Internet — and Your Website The internet is evolving again. If Web 1.0 was about static information, and Web 2.0 brought social interactivity, then Web 3.0…

Shared mobility takes centre stage in Climate Action Week

Ireland’s population is generally in agreement about perhaps only one thing – the cost of living is getting ridiculously, even dangerously, expensive. Housing and car ownership are becoming ever more…

From cart to doorstep: Master your eCommerce shipping game

The exponential growth of online shopping in the last decade has transformed the retail landscape forever. As eCommerce continues to thrive, market-leading eCommerce shipping platform SmartFreight has urged retailers to…

Semantic HTML

In the world of web development, semantic HTML represents a fundamental shift from purely presentational markup to meaningful, structured content. This comprehensive guide explores what semantic HTML is, why it…

How visual search is transforming eCommerce 

Image recognition technology is revolutionising user experience in online shopping. It isn’t brand new, but momentum has built to a point where eCommerce sites can’t afford to ignore it any…

Preparing for the European Accessibility Act: Make sure your website complies

Web accessibility has been the most prominent progressive business trend over the last few years, and it is set to become even more important when the European Accessibility Act (EAA)…

Matrix discusses the future of computing at Euromicro PDP 2024

Matrix Internet took centre stage at one of Dublin’s most high-profile tech conferences of the year — sponsoring and participating in the 32nd Euromicro International Conference on Parallel, Distributed and…

The Matrix Approach

A Step-by-Step Look at Our Web Development Process Choosing a web development partner isn’t just about code—it’s about process, communication, and results. At Matrix Internet, we believe that a structured…

Google Ads: 100 Frequently Asked Questions (FAQs)

Complete Google Ads FAQ Guide Google Ads remains one of the most powerful online advertising platforms, enabling businesses of all sizes to connect with potential customers precisely when they’re searching…

Digital4Security: Revolutionising cybersecurity training in Europe

In today’s ever-shifting digital landscape, cybersecurity is a growing necessity. As cyber threats escalate and privacy concerns intensify, the need for robust digital defence mechanisms is more critical than ever.…

How-To Guides & Case Studies

The Smartest Content Strategy You’re Not Using Enough In today’s saturated digital world, customers are wary of big claims and vague promises. What they want is proof. What they need…

After Cyber Monday Comes Tidy Tuesday

Clean Up, Learn, and Prepare for the Rest of 2024’s Holiday Season The days following Black Friday and Cyber Monday are crucial for online retailers. As the holiday shopping season…

The Critical Role of Up-to-Date Antivirus and Antimalware in Safeguarding Internal Computers and Cloud Systems

In today’s interconnected world, the importance of cybersecurity cannot be overstated. As more businesses and individuals rely on the cloud for data storage and access, the security of internal computers…

Your Cybersecurity Matters – 3-2-1 Backups for Cloud-Based Services

Safeguarding Your Website with cloud backup services such as Amazon S3 and Google Drive In the digital age, websites are the lifeblood of many businesses and individuals. Whether you run…

Your Cybersecurity Matters – Strong Password Policy & Multi-Factor Authentication

Ensuring the security of our data and its accessibility is crucial to prevent cyber fraud. Adopting the ‘least privilege access’ principle is essential. This approach ensures that only individuals who…

Your Cybersecurity Matters – Staff Awareness Training

The first week of October marks the start of  European Cybersecurity Month Campaign,  the EU’s annual campaign dedicated to promoting cybersecurity among EU citizens and organisations. Over the next 4…

Website Design: 100 Essential Questions & Answers

The Complete Guide Welcome to the ultimate resource for website design knowledge. Whether you’re a beginner just starting your web design journey or an experienced professional looking to refine your…

In-house vs outsourced? How to navigate the digital marketing crossroads

Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one knows about them. Brands need…

100 Questions and Answers About Facebook Advertising

Facebook advertising has revolutionised the way businesses connect with their target audiences, offering unprecedented reach and precision in digital marketing. With over 3 billion active users across Meta’s family of…

100 Questions You Should Know About Digital Marketing Agencies

Digital marketing agencies play a crucial role in helping businesses grow their online presence, attract customers, and increase revenue. Whether you’re a startup founder, small business owner, or enterprise marketing…

Drupal vs WordPress

Which CMS Should You Choose? Choosing the right Content Management System (CMS) can significantly impact your website’s success, development costs, and long-term maintainability. WordPress and Drupal are two of the…

How to Choose the Right Digital Marketing Consultant

Hiring a digital marketing consultant can be one of the most impactful decisions you make for your business — but only if you choose the right one. With thousands of…

Unlocking success in business — the power of digital audits

In today’s rapidly evolving digital landscape, online businesses must adapt to meet customer needs and stay ahead of competitors. A successful digital strategy considers each digital area, incrementally improving the…

What Is E‑Commerce Website Design? 

In today’s digital world, more and more people shop online. But just having products or services isn’t enough — you need an e‑commerce website that’s built to sell. That’s where…

Leading the Way in Digital Expertise and Specialisation in Dublin

In Dublin’s vibrant and competitive digital landscape, businesses need more than just a website—they need a strategic partner with the skills, knowledge, and vision to drive growth online. Matrix Internet,…

Connecting the dots — the power of omnichannel digital marketing

The digital landscape is fuelled by disruptors, and no one is changing the tech world quicker than Elon Musk. The world’s richest man hasn’t been off the Twitter timeline since…

Matrix Internet: Digital Growth Partner for Irish & European Businesses

Crafting Digital Stories That Drive Global Growth At Matrix Internet, every website, platform, and campaign starts with a story. Not just any story—the story of a business, its ambition, and…

2023 Social Media Marketing Impact on Irish Small Businesses

In recent years, social media has become an essential tool for businesses of all sizes, including small businesses, to reach and engage with their target audiences. In Ireland, the impact…

Take inspiration from these 6 post-Brexit success stories

To expand globally, companies need to keep evolving with rapidly changing consumer needs and expectations. In recent years, Irish start-ups and emerging businesses have succeeded through diversity by leveraging innovation,…

5 steps to post-Brexit success in new markets

After years of controversy and complex negotiations, Brexit is still an ongoing dark cloud of uncertainty for businesses trading with the UK. As the UK’s closest trading partner, Brexit has…

Irish SMEs in 2023 & Online Business Opportunities

Small and Medium-sized Enterprises (SMEs) are a critical part of the Irish economy, making up over 99% of all Irish businesses and accounting for over 65% of all private sector…

Solve these 5 problems to guarantee eCommerce success

If you’re a retailer who survived Covid-19, you likely focused heavily on boosting your online sales.  At the height of the pandemic, consumer behaviour changed drastically, and we witnessed 10…

The Evolution Of Snapchat For Business

How Snapchat Continues to Innovate and What It Means for Your Business If you’ve been paying attention to the social media landscape, you’ve likely noticed how Snapchat has carved out…

Is Your Website Mobile-Optimized?

 Here’s What You Need to Know in 2024 As mobile usage continues to dominate internet traffic, ensuring your website is fully optimized for mobile devices is no longer optional —…

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost their eCommerce model. This time,…

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost

Shopbox: Evolve your online business with AI-powered personalisation

Are you fed-up watching potential customers endlessly browse your website without pulling the trigger? The world of eCommerce is a battlefield for online retailers, and in this fiercely competitive marketplace,…

Google Analytics 4 – Everything you need to know

Digital marketers — are you ready for the next generation of analytics? Google is retiring Universal Analytics on July 1 this year, and replacing it with Google Analytics 4. You’ve…

Emerging Web Framework Trends

What’s Coming in 2024 and Beyond In the fast-moving world of web development, frameworks are no longer just tools — they’re ecosystems. They shape how developers build, how businesses scale,…

Things You Need to Know About Matrix Internet as Web Development Partner

Your Web Development Partner In the fast-evolving world of digital business, your online presence must be more than just beautiful—it needs to be functional, scalable, and built for performance. That’s…

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly…

How Matrix Internet Turns Complex Business Challenges Into Smart Digital Solutions

In today’s digital landscape, businesses face mounting challenges—from disconnected systems and inefficient workflows to legacy software that just can’t keep up. At Matrix Internet, we don’t just build websites or…

Why Matrix Internet Stands Out as Ireland’s Premier Digital Partner

In Ireland’s competitive digital landscape, Matrix Internet has established itself as one of the most trusted and accomplished digital marketing agencies, not just domestically but across the European Union. With…

An insider’s guide to writing the perfect web brief

Creating a web brief can be a daunting task. Your website is your main communication channel, and even if you have a vision for a redesign or a new site,…

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the…

Maximize Your Holiday Sales with Pinterest

A Guide for Small Businesses As the festive season approaches, small businesses are gearing up to take advantage of the Christmas market. With limited budgets compared to large companies, small…

6 digital trends that will shape 2023

2022 has been another challenging year, with economic uncertainty and geopolitical conflict compounding the disruption of Covid-19. Post-pandemic, the online space keeps evolving rapidly, and businesses need to embrace digital…

It’s not too late to start marketing on TikTok

We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed the boat. If you’ve decided…

How Matrix Internet Builds Safe, Compliant Digital Platforms

Security by Design In an era where data breaches, privacy violations, and cyberattacks dominate headlines, security is no longer optional—it’s a business-critical requirement. At Matrix Internet, we believe that secure,…

Are you sure you’re too old for TikTok?

Parents of tween and teens are surely familiar with TikTok as the source of endless dance moves and wacky challenges. If you’re an actual adult busy running a business, you…

5 team-building ideas that won’t make you cringe

Team-building in work is something we’d like to happen naturally, but there’s only so much bonding you can do at the coffee machine or sharing memes on Slack or Basecamp.…

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that…

Success Stories from Matrix Internet

Digital Transformation Through Custom Software In today’s digital-first world, off-the-shelf software often falls short. Businesses need tailored solutions that align with how they actually operate, not the other way around.…

Ask the experts – how important are keywords for SEO in 2022?

One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly and without warning. Google search…

100 Essential Web Development Questions and Answers (Beginner to Advanced)

HTML & Web Basics 1. What is HTML, and what does it stand for? HTML stands for HyperText Markup Language. It’s the standard markup language used to create the structure…

6 web design tips for a killer homepage

In a world of instant gratification online, people won’t wait around if your homepage is below par. You have 50 milliseconds to make a good impression, so if you don’t…

Finding the Best Digital Marketing Agency in Ireland

Your Complete Guide Your business has a website. You’re posting on social media. Maybe you’re even running the occasional ad campaign. But something’s missing—the results aren’t matching the effort, and…

Digital Marketing Agencies in Ireland

If you’re a business owner in Ireland, chances are you’ve tried to navigate the digital marketing maze yourself. Maybe you’ve posted on social media, run a Google Ads campaign, or…

10 Most Important Things You Need to Know About Matrix Internet

Your Digital Marketing Partner In today’s digital-first world, having a trustworthy and innovative digital marketing partner can be the difference between growth and stagnation. Matrix Internet, based in Dublin, Ireland,…

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s been a time for rethinking…

Ecommerce Pay-Per-Click Trends

E-commercePay-Per-Click Trends: Maximizing Your Ad Spend in a Dynamic Landscape The world of eCommerce pay-per-click (PPC) advertising is constantly evolving, with new features and trends emerging regularly. To stay competitive,…

Only 35% of Irish SMEs Ready for eCommerce

Is Your Business Falling Behind? Despite Ireland’s booming digital economy, a startling report from the IE Domain Registry (IEDR) reveals that only 35% of Irish small and medium-sized enterprises (SMEs)…

How to Use Facebook for Business

More and more businesses are turning to Facebook engagement to target their market. This means there is a massive amount of competition out there in every industry so a business…

4 Ways to Make a Good First Impression Online

The Global pandemic has completely transformed the way people shop. The lurkers have now joined the early adopters in pushing the trend of online shopping ahead. Making a good first…

5 steps to securing €40,000 in round 3 of the Online Retail Scheme

Enterprise Ireland has just announced the third round of the COVID-19 Retail Scheme, just over a year since the pandemic turned the global economy upside down and forced us to…

Money to burn – are we ready for a cashless society?

When was the last time you made a jingling sound walking around, or went to your wallet for a few notes? A decade ago, being ‘cashless’ meant you were skint,…

B2B International Marketing

Challenges, Strategies & the Value of Agency Support Taking your business international sounds exciting—and it absolutely can be. But let’s be honest, B2B international marketing isn’t just flipping a switch…

What Happens After Launch?

Matrix Internet’s Commitment to Support, Growth, and Evolution For many agencies, launch day is the finish line. For Matrix Internet, it’s just the beginning. We understand that the true value…

How to celebrate St. Patrick’s Day during lockdown

St Patrick’s Day 2021 marks the first year anniversary of the lockdown in Ireland — but let’s not celebrate that grim milestone. Instead, let’s celebrate hundreds of years of Irish…

It’s never too late to move your business online — follow these 5 steps

This time last year, we were a few weeks into a new year and a new decade, and companies were either grabbing new opportunities or letting their resolutions slide a…

Ireland’s economy in a post-pandemic reality: What should we expect?

2021 arrived with high hopes and dreams, thanks to the arrival of the first COVID-19 vaccines in Ireland. We still have a long way to go between now and getting…

What’s PSD2 and how does that affect my business?

Since September 2019, all countries in the European Union and the European Economic Area need to follow specific rules to receive electronic and online payments. The set of rules is…

The great power of Social Media

Many of us pale and get a little clammy when we start thinking about social media use, especially in a professional context. The power of social media marketing is undeniable…

Preparing Your Cyber Monday Strategy

Are You Worried About Cyber Threats to Your Company’s Website? If so, you’re not alone. The threat of hacking and malicious attacks on business websites is a growing concern for…

Seven winning tips to give your eCommerce website a Christmas sparkle!

2020 has been a year like no other, and it’s finally coming to a close. This is the time to get our most incredible promotions out there, looking forward to…

6 Vital Tips to Improve Your SEO Performance

These unprecedented times have changed the world and the way it functions, and it’s never been more important to polish your digital presence, whatever your industry. As we move between…

Importance of Website Security

Why Website Security Should Be a Priority for Your Business In today’s digital landscape, cyber threats are constantly evolving. For businesses, especially SMEs, the consequences of a cyber-attack can be…

5 Halloween ideas to make your digital marketing spooktacular!

Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack and, of course, monstrous puns.…

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals…

5 Things you need to know about temporary reduction in the standard rate of VAT

We know you’ve seen loads of content talking about the reduction in the standard rate of VAT from 23% to 21%, effective from 1st September 2020 to 28th February 2021.…

Don’t miss this opportunity for funding in Enterprise Ireland’s €5.5m Online Retail Scheme

As the whole country adapts to the ever-shifting ‘new normal’ forced by the COVID-19 pandemic, the Enterprise Ireland Online Retail Scheme has been a lifeline for Irish businesses. In July,…

Everything You Need to Know About How to Post on Instagram but Were too Afraid to Ask

With so many social media platforms, and the exponential rise of TikTok, many thought Instagram would take a hit in 2020. But these predictions don’t add up — Instagram recently…

Enterprise Ireland’s Online Retail Scheme – Round 2

Trying to keep your business above water during the COVID-19 pandemic? Enterprise Ireland’s Online Retail Scheme Round 2 could be a lifeline After the recent success of the first phase…

Globalisation: How eCommerce has made the world flat

Globalisation: How e-commerce has made the world flat In the Middle Ages, the misconception that the Earth was flat was finally put to bed by astronomers and explorers. Now in…

Four steps to build the best Strategic Housing Development (SHD) planning application website

If you’re applying to An Bord Pleanála for Strategic Housing Development (SHD) planning permission, you’ll need a planning application website that clearly lays out your proposal and all of your…

How To Run Your eCommerce Site During COVID-19

Digital transformations over the last two decades have seen the highest jump in the number of adopters and embracers recently owing to the unprecedented times of lockdowns and social distancing.…

A Complete Guide to Successful A/B Testing for Your Website Design

A/B testing is a powerful tool to improve your website’s performance, user experience, and conversion rates. It allows you to experiment with different design elements, layouts, or features to see…

Six graphic design tools to help you set up your project environment

If you really want to send a graphic designer into a boiling rage, send them an artwork created with the wrong software, or in tiny resolution. Better: promise them artwork…

5 Awesome eCommerce Trends You Need to Know for 2020

With the rise and rise of social media, brand image and personalisation, eCommerce trends are definitely taking off in new directions in 2020. Adapting to these trends not only means…

Using LinkedIn to Promote B2B Brands

If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful…

Search Engine Optimisation

What is SEO, and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology with something like hesitation—this only…

10 tools to make remote work easier

Now that some restrictions have been eased, Ireland can start to see the end of the pandemic lockdown on the horizon. A lot of work still needs to be done…

Twitter Ads: the good, the bad and the branding!

Are you thinking of advertising on Twitter? Twitter is the most powerful social media platform for tapping into real-time global conversations and trends – so it’s also an essential tool…

How To Write LinkedIn Posts That 86% of Connections Will Click

With over 610 million members, LinkedIn is by far the best social media platform for professionals — but only 1% of active users share posts regularly. The other 99% are…

7 Exciting Predictions for The Future of Web Development

When we think we’ve seen it all in terms of technology, yet another new shiny item is unveiled to us and the same holds true for the future of web…

8 hacks from the Matrix team to help you adjust to COVID-19 working from home

With everything that’s going on — or lack thereof — we thought we’d share some insights on how we work best from home. During these strange times, we believe it…

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of self-isolation, this could be the…

Matrix mobilises for COVID-19

As a company, as a team and as your online partner, we want to assure you that we are actively managing the COVID-19 situation. This is an unprecedented situation for…

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms, a blog with constant updates…

The Pros and Cons of Twitter

The Pros and Cons of using Twitter as part of your Digital Marketing Strategy Twitter reunites approximately 340 million monthly active users (as of January 2020), which makes it one…

Why Your Business Should Be On TikTok

It’s time to get creative and ramp up the marketing efforts a notch, as TikTok is taking the world by storm at the moment. Everyone, from young kids to grandparents…

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets used to display as position…

5 Essential Web Design Trends That Drive Engagement

Trends may evolve, but staying current with web design best practices is crucial for satisfying your customers. With today’s instant gratification culture, users are highly attuned to brand messaging and…

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So goes the famous Christmas song by Slade and it’s very much our outlook in Matrix as we head into our 20th year. We will allow ourselves to indulge in…

Data Privacy: four things you need to know to offer a safe place for your clients online

The old saying “In God we trust. All others must bring data” couldn’t be more relevant these days. In this generation, data has become the most valuable asset in business…

Online Advertising 101: What Works Best?

The global online advertising industry has expanded rapidly in the last decade. We all come across hundreds of ads while surfing the internet and research by Deloitte suggests that it…

Secure Your Site Year-Round, Not Just at Christmas

Prioritizing E-Commerce Site Security This Holiday Season As the holiday season approaches, e-commerce sites experience a surge in traffic and sales, making security a top priority. However, safeguarding your website…

New Year’s Resolutions for Your Digital Marketing Strategy

A Fresh Start for Your Business! As we embrace the new year, it’s the perfect time to reflect on our lives and habits. Many of us are looking to improve,…

Matrix is partnering with Doofinder to optimise your online store’s search engine

The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone application or a solution for…

Essential Elements Your Website Needs

Do you feel like your website is a bit stale? If it’s been a while since you last gave it a makeover or you’ve noticed a dip in performance, it…

Instagram is hiding likes all over the world: what should we do now?

A bright sunny day outside. Totally instagramable, you think. Can you imagine how many likes a good picture of it would get? Well, during this week, some Instagram users from…

Is there anything new to celebrate on Emoji Day?

As we celebrate Emoji Day, we embark on a journey to explore the origins, evolution, and significance of emojis in our daily lives. We understand that emojis have become an…

What Makes a Good Website

How Matrix Internet Delivers It Every Time In the digital age, your website is more than a business card. It’s your brand’s voice, your best salesperson, and often the first…

Build your brand using Twitter

Twitter is a social media platform that has become an integral part of building a brand. With its wide reach and ability to create engagement with users, Twitter provides a…

How To Optimise Your Social Media Presence for Sales

Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their…

Facebook Dating – Is It Time To Break Up With Facebook?

Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developer conference, when he announced that Facebook would be providing a dating service by the end of 2018.…

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands…

Using Your Website’s ‘About Us’ Page to Engage

The ‘About Us’ page of many business websites is woefully underdeveloped. Does your site simply give a short summary of what you do and mention the company’s founder by name?…

The Hidden Rules of International Marketing Success

Why Some Export Marketing Campaigns Succeed — and Others Fall Flat Taking your business global isn’t just about logistics and customs—it’s about getting your message right in markets that don’t…

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the idea of the sales funnel,…

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week, when almost everyone around the world prepares to be Irish for a day, is a good time to consider how you can leverage Ireland in your digital marketing…

When is time to update images on Website?

Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not…

The Exporter’s Guide to International SEO

How to Build Search Visibility Across Borders, Languages, and Markets In today’s global digital economy, exporting isn’t just about logistics and customs—it’s about being discoverable. For companies scaling internationally, SEO…

Why Exporters Need More Than a Website

The Digital Experience That Sells For export-ready businesses, your website isn’t just a brochure — it’s your first international salesperson. In competitive global markets, user experience (UX), design, and digital…

Instagram’s Scheduled Post Feature Rolled Out

Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you…

Instagram’s Ever-Changing Options

Instagram is one of the most popular social media channels.  The number of users recently passed the 800 million mark. People love pictures, so it makes sense that we love…

5 Tips for Effective Calls to Action Website Elements

Your website has a purpose. Whatever you are selling, your website is there to motivate people along their journey to actually making a purchase. Calls to action are the signposts…

What Does Facebook’s New Change Mean for Marketing?

Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as…

Has the IoT Lost the Run of Itself?

Being able to set your house alarm remotely is a fantastic use of technology. Sat nav has saved many of us from becoming hopelessly lost and wasting hours, not to…

Make Your PPC Ads Stronger in 2018

Pay-per-click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is constantly evolving,…

New Year’s Resolutions for Successful Blogging

The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage…

4 Key Digital Marketing Trends for 2018

What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do every day. And we see…

Emoji Are Taking Over the World

If you are worried about some sort of alien invasion, you should be looking closer to home.  We are being invaded and taken over. But not by space aliens or…

6 Tips for a Better Online Shopping Basket

People don’t decide to buy from your website because they heard great things about how easy to use your online shopping basket is. It isn’t going to draw people to…

Getting More Engagement Online at Christmas

By now, the Christmas shopping season is in high gear. Many of those looking for presents online now are feeling a bit of pressure.  And that is a fantastic opportunity…

‘Tis the Season to Analyse Your Web Stats

If you sell online, this is one of the most important times of the year. Whether you run a full-scale e-commerce store or sell a small range of products, the…

All About Taglines

Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your brand. It sets you apart…

Going Big: Reaching an International Market

Is it time to take your brand to the next level and reach out beyond your own borders for new, international customers? When you start to get interest from overseas…

Should You Be a One-Page Wonder?

When you are planning a brochure website, one of the first things to consider is whether it should be a one-page website or a multi-page site. Neither is better than…

Uber: Getting It All Wrong

Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign.  And…

What Do They Really Want to Buy from You?

Knowing what your customers really want to buy from you is the key to successful marketing. What do they want? It sounds at first like a ridiculously simple and obvious…

Internet of Things Making Driving Safer

Are you planning to buy a new car next year?  You might want to wait until April. Next April, the internet of things will shift up a gear on Irish…

What Does Twitter’s New Character Count Mean for You?

Twitter recently announced that it is expanding the number of characters permitted per tweet.  Tweets have been limited to 140 characters since the platform’s debut, but now they are doubling…

How Can You Reassure Online Sales Leads?

If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on your company.  Why not?  They…

4 Digital Moves Exporters Must Make Now

From intelligent funnels to AI-driven automation For many exporters, the leap to global growth starts with a website and ends with a prayer. But in today’s fast-moving B2B landscape, outdated…

Zoom Courier Software: automation that actually delivers

In an industry where speed, transparency, and efficiency determine success, many courier companies are reaching the limits of their outdated systems. The digital transformation is opening up new opportunities to…

5 Ways Irish Businesses Can Use Their Location to Market

No matter what kind of business you have, you can use your company’s location to help you move up the search engine results page.  Even if your customers never come…

Liven Up Your Marketing with Live Streaming

Live stream video is becoming more popular all the time.  It’s immediate and engaging, two of the most powerful qualities a social media campaign can have.  Live video gives your…

Ireland’s Internet Day – An Evening With Jimmy Wales

The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is…

3 Tips for Business Blogging

Boost Engagement, Improve SEO, and Convert Visitors into Customers A well-maintained blog can significantly boost your business’s online presence. With the right strategy, blogging can enhance your search engine optimization…

Doing Good with Your Christmas Marketing

It’s too early to start your Christmas marketing, but it is time to start fine-tuning it.  Consumers today, particularly millennials, choose brands they identify with and that often means brands…

Matrix Internet Turns Sweet Sixteen!

A Leading Digital Marketing Agency in Dublin, Ireland Since its inception at the dawn of the new millennium, Matrix Internet has become one of Ireland’s leading digital marketing agencies. From…

Don’t Let Your Website Look Derelict

We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either.…

The eCommerce Retailer’s Guide to Using Color

Things you can do to increase conversions eCommerce is a big business. In the U.S., eCommerce sales are expected to reach $500 billion by the end of 2017; European sales…

Storytelling as Marketing Tool: An Indispensable Strategy for Your Small Business

Why Storytelling is the Secret Weapon Your Small Business Needs Let’s face it: the way we experience the internet is changing fast. People are tired of ads bombarding them from…

First Encounters: maximise AdWords conversions using landing pages

Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched, it seems obvious that a…

In-App 360s: Facebook Cover Photos With a Twist

Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of…

The Low Down on Two New Snapchat Features

Our guest contributor this week is Denis Brzozowski, an entrepreneur, designer, and founder of Wolfden Creative. In this post, Denis explains two new Snapchat features and how they can benefit…

The Google Menagerie: Understanding SEO and Google Updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by presenting…

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus, and it feels great. In just a few weeks, we’ve greatly reduced…

eCommerce and Social Media: five top tips to stay ahead

What is eCommerce and how does it integrate with social media? Most of us have bought jewellery off Etsy, textbooks from Amazon, and limited edition kitsch through eBay. But what exactly…

How to Promote Your Business with Twitter

Great examples of how not to use Twitter The world is watching Twitter now to keep up with a certain world leader who is extremely fond of social media platforms.…

When Spotify Ads Burst Your Bubble – Advertising in the Age of Curatorship

Spotify has consistently delivered spectacular advertising campaigns. They are masters in using the data at their disposal as a way to connect with users and the general public in a…

Understanding The Consumer Decision Journey

Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average consumer can…

Using Microinteractions to Improve User Experience

Mmm.. Is it doing anything? I’d better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit your headphones’ cord and send…

Why Your Digital Marketing Plan Matters

Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy. That includes SEO, Social Media,…

Does Your Marketing Understand Millennials?

Millennials and Gen Z—today’s most coveted demographics—have grown up with the internet as an integral part of their lives. While their preferences may differ from previous generations, the core of…

World Emoji Day 2017

The humble emoji have become so ingrained in our daily lives that we rarely give them a second thought. But did you know that these wonderful characters have their own…

What Is CMS?

What Is a CMS? A Content Management System (CMS) is a tool designed to simplify updates to your blog and website. While some might think using a CMS requires advanced…

Training Your Digital Marketing Team This Summer

Parents across Ireland are now frantically trying to enrol their children in summer programmes.  And adults are looking for interesting and enriching summer school programs for themselves.  What about your…

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties. …

Hope for Impulsive Social Media Users

The world has a growing awareness of the dangers of posting to social media when your head isn’t in the game.  It’s so easy to fire off a quick post…

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding…

The Power of B2B Networking in Today’s Digital Age

Humans Thrive on Connection Before the era of social media and digital networking, traditional face-to-face interactions were the cornerstone of business relationships. Despite the convenience of online platforms, in-person meetings…

Driving Bargain Hunters to Your Site

Everyone loves a bargain.  So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to…

Can You Win with a Facebook Contest?

Social media is a powerful marketing tool, but what about those Facebook contests so many companies use?  We all see them streaming through our newsfeeds.  Do they really pay off? …

How to Power Up Your Email Marketing

Integrating Email Marketing into Your Larger Strategy To maximise the effectiveness of your 2024 email marketing efforts, it’s crucial to understand how email fits into your broader marketing strategy. Email…

Keeping Your Blog Ethical and Transparent

Guidelines for Blogging Ethics Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics, focusing on transparency in product reviews. They aim to curb the practice of bloggers reviewing…

Why We Love HubSpot – and Think You Will Too

Power of Inbound Marketing In the ever-evolving world of digital marketing, staying ahead of the curve is not just a competitive advantage; it’s a necessity. At Matrix Internet, a fully…

Social Media vs. Email Marketing: When to Use Each

Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out…

Should Your Business Have a Newsletter?

Social Media vs. Email Marketing: When to Use Each In today’s digital age, small and medium-sized businesses have numerous ways to connect with their target audience. However, it can often…

Up Your Social Media Game in 3 Steps

Mastering Social Media: Simple Steps to Boost Your Brand’s Online Presence” Your company’s social media presence shouldn’t be an afterthought—it should be a cornerstone of your digital marketing strategy. Many…

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Backup Basics: Protecting Your Data Before Disaster Strikes You know you should back up your computer regularly—just like eating five servings of fruits and vegetables a day. But life gets…

Is SEO Dead?

The Truth About Search Optimization in the Age of AI In the ever-evolving world of digital marketing, some claim that SEO is dead. With the rise of AI-driven search engines…

Google Ads On A Moderate Budget

How to Run a Successful PPC Campaign for Small Businesses Many small business owners assume that Google Ads are only for large enterprises with big marketing budgets. However, the truth…

Does your website include a photo of you and your team?

The Power of Including Team Photos Take a moment and think about it. If you read that and felt a twinge of discomfort—like, “Ugh, I really don’t want my face…

The Rise of Ransomware

How to Protect Your Business and What to Do If You’re Targeted Headlines worldwide are dominated by the latest ransomware attack, and the notorious Wannacry virus has affected computer systems…

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if…

How Cloud Storage Expands Your Horizons

Unlocking the Potential of Cloud Storage for Small Businesses Many small business owners assume that cloud storage is only for massive corporations with global teams or digital nomads working from…

Android O Is on the Way!

A Game-Changer for Mobile Marketing and UX Later this year, Android users will be treated to a new and powerful operating system—Android O. Expected to launch in late summer, likely…

Is Your Brand Image Working?

Evaluating Your Brand Image: Is It Helping or Hurting Your Business? Are your sales meeting expectations? Is your customer base growing steadily? If so, that’s fantastic—you’re on the right track.…

Tale of Two Drink Ads

What Makes the Difference? Two recent drink ads have captured public attention in contrasting ways. Both ads aimed to tackle contemporary social issues, each featuring people stepping out of their…

The Power Of The Call To Action

Your Gateway to Building Customer Relationships In digital marketing, every strategy ultimately aims to engage potential customers and guide them through the journey toward becoming paying clients. One of the…

Influencers: Social Media Marketing’s Secret Weapon

Social Media Marketing’s Secret Weapon Social media influencers have become one of the most powerful tools in marketing today. Their ability to sway opinion and engage audiences makes them a…

Creating Perfect New Website

What is the proper prep work? Your website is not just a digital version of a phone directory ad.  It’s a powerful tool in your business’s strategic marketing and delivery…

Understanding User Experience (UX)

Why It Matters for Digital Marketing User Experience (UX) plays a crucial role in determining how successful your digital marketing efforts will be. It’s more than just making a website…

Does Your Website Need a Good Chat Up Line?

Getting Live Customer Support Right To make live chat a positive experience for your visitors, consider the following: 1. Train Your Team Your live chat staff should be as well-trained…

Digital Marketing For Rural Ireland

Digital Marketing for Rural Ireland: Is Your Strategy Keeping Pace? Two recent announcements about expanding broadband in rural Ireland have reshaped the digital landscape, proving that businesses can no longer…

Don’t Be Afraid of the Dark Social

What It Is and How to Handle It “Dark social” might sound ominous—like the title of a thriller or the name of an emo band—but it’s actually something most of…

Instagram vs Snapchat. The Battle Continues In 2017

Importance of Snapchat for B2C Back in August, we invited Denis Brzozowski, Creative Director at Portsmouth-based agency Wolfden Creative, to contribute a guest blog on the emerging importance of Snapchat…

How Can You Boost Your Business Blog?

How Can You Boost Your Business Blog? Your business blog is more than just a collection of posts—it’s often the first impression potential customers have of your brand and the…

Could a Custom App Solve Your Problem?

Streamline Your Business with Tailored Software Solutions Are inefficient processes or manual tasks slowing your business down? If off-the-shelf software doesn’t meet your needs, a custom app tailored to your…

Mobile Payment Technology Is Changing the World

The Rise of Mobile Payment Technology Did you know that over 80% of Irish consumers now manage their finances digitally? Mobile payment technology has revolutionized how we handle transactions, offering…

How Matrix Internet Helps Export Companies Succeed Online

Going Global If you’re an exporter, you already know the opportunity is massive. With the right partners and platforms, your products could reach buyers across Europe, the U.S., the Middle…

Get Ready, Get Set, Go Green

Tips for a Stellar Paddy’s Day Campaign It’s March—have you launched your St. Patrick’s Day advertising campaign yet? If not, don’t worry! There’s still time to create a campaign that…

Mind Your Language This St Patrick’s Day!

St Patrick’s Day is just around the corner, and Seachtain Na Gaeilge is in full swing. The snag is 17 days of celebrating the Irish language in the run-up to…

Building Your Prospects List Through Content

A Proactive Approach to Marketing Content is more than just a marketing tool—it’s the foundation of your inbound marketing strategy. Well-crafted digital content does more than inform; it attracts, engages,…

DCU Is Making STEM Child’s Play

New approaches to teaching STEM subjects Science, technology, engineering and maths aren’t the easiest subjects in the school curriculum, but they are critical.  And Dublin City University is teaming up…

What’s up with Whatsapp for Business

Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an…

The Power of Facebook Campaigns

Driving Engagement, Brand Growth, and SEO Impact Like any marketing tool, Facebook campaigns should be used strategically to maximise their effectiveness. Social media and video are two of the biggest…

What Do Search Engines Want?

What Do Search Engines Want? Understanding what search engines value can be challenging because they frequently update their algorithms without notice. This dynamic environment makes it difficult for marketers to…

UX Matters

How Happy Are Your Visitors? User experience (UX) plays a critical role in the success of your website. Even the most visually appealing web design will fail if visitors find…

Is The Internet Set To Tame Online Trolls?

What we have seen so far? Online trolling has become a significant issue in digital spaces, affecting individuals, businesses, and public discourse. Various studies indicate that internet trolls often experience…

How Can Irish SMEs Compete Online?

What about doing it better? In a rapidly evolving digital marketplace, Irish SMEs face stiff competition from larger British retailers, especially as more Irish shoppers are drawn to enticing deals…

Timing Your Tweets

In marketing, timing is everything Social media is a powerful tool to promote your brand and to promote your content.  You can’t just publish a blog post or put a…

Irish Users The First To Test Facebook Stories

For those of you who have been following developments, Facebook’s continuous attempts to crush Snapchat have been the source of much intrigue. Now, the social networking giants have launched their…

What Is A Sales Funnel?

Understanding the Sales Funnel For many small business owners in Ireland, particularly in bustling cities like Dublin, the journey begins with a passion for their craft and expertise in their…

How to Engage Visitors with Video on Your Website

Think about how you can get the most out of your efforts In today’s digital landscape, videos are becoming an essential component of website content. With advancements in technology, creating…

What Size Blog Fits Your Audience?

The information you are Sharing When it comes to blogging, does size matter? Yes, but not as much as quality. Well-written, engaging, and informative content should always be the top…

Marketing Your Irish Business

Stand Out with Authenticity Irish businesses, whether catering to a domestic or international market, have a unique opportunity to differentiate themselves through their identity. Local online businesses can connect with…

The Benefits Of Guest Blogging

Expanding Your Reach and Authority Guest blogging—providing blog articles for another site and inviting others to contribute to yours—can be a game-changer for businesses and individual professionals alike. With the…

The Other Reason Your Business Needs to Be Online

It’s more than survival—it’s about enhancing your customer experience and meeting their needs. Your business exists to make money. That’s the goal, but it’s not the only thing you do.…

How to Have Happier, More Productive Staff

It’s not just about perks—it’s about growth and engagement. Happier staff and more productive staff go hand in hand. In fact, making your employees miserable is a sure way to…

Google Ads – All you need to know about

Crafting a successful Google Ads strategy involves a combination of research, planning, execution, and continuous optimization. Here’s a general framework for creating an effective Google Ads strategy: Define Your Goals…

How to discover Top Search Terms On Google

How to Discover Top Search Terms on Google In the fast-paced world of digital marketing, staying ahead of the competition means understanding what your audience is searching for online. Knowing…

Is It Time for a New Website?

5 Clear Signs You’ve Outgrown Your Current One Launching a new website can feel like tackling a household chore you’ve been putting off—daunting, easy to delay, and strangely satisfying once…

Dell Warns of Rising Cybersecurity Threats

How to Protect Yourself from Ransomware and Phishing Attacks As cybercrime continues to evolve, businesses and individuals alike face increasing risks from phishing and ransomware attacks. Dell Technologies recently issued…

Is Time on Your Side?

Unlock Efficiency with Marketing Automation As the end of the year approaches, time always seems to slip away faster than expected. With shorter days and mounting deadlines, businesses often struggle…

Go Car Upgrades Fleet and UX

Luxurious user experience Matrix Internet team members had a great time celebrating the launch of our client Go Car Ireland’s new electric BMWs this month.  GoCar is a perfect example…

IEDR Optimise Fund 2016

IEDR launches Optimise 2016……… The IEDR or IE Domain Registry is charged with managing the.IE domain name. As a stakeholder in the Irish internet community, the IEDR is deeply committed…

Apply For The IEDR Optimise Fund 2016

On March 9th, the Irish Domain Registry (IEDR) launched its Optimise Fund 2016 initiative at the Mansion House in Dublin. The €150,000 fund, which is now in its sixth-year aims…

What You Need to Know about Generation C

Who is Generation C? When you think of Generation C, don’t focus on their age—focus on their behavior. Unlike traditional generational categories like Millennials or Gen Z, which are based…

How To Use The Best Holiday Hashtags

Unlocking the Power of Hashtags for Holiday Success Hashtags are a powerful tool for navigating the vast world of social media. While they originated on Twitter, they’ve become essential on…

Shopping Without Stores

Mobile Shopping on the Move Going shopping no longer means stepping into a physical store. And if you think the only alternative is sitting at home with a desktop or…

Digital Marketing Trends to Watch

What’s Going Mainstream? The digital marketing landscape is ever-changing, and keeping up with emerging trends is key to staying competitive. While we can’t predict every shift, certain developments are shaping…

A Viral Christmas Ad

The Ultimate Social Media Jackpot Creating a viral Christmas ad is the holy grail of social media marketing. A well-timed, widely shared campaign can significantly boost sales during the most…

Which Type of Website Is Right for You?

You know that your business needs a website.  The question is what type of website is best for your business?  Is your current website right for you? While the obvious…

Facebook To Build New €200m Irish Data Centre

Exciting news in both the tech & employment sectors emerged over the weekend as the CEO of Facebook, Mark Zuckerberg announced that the social networking giant is ready and set…

Periscope In All Its Glory

Periscope allows you to broadcast messages or have video conversations through your iPhone or Android. Periscope launched to huge buzz last March. The live-streaming app took social media by storm,…

Social Media Marketing Trends To Watch

With over 2 billion active users worldwide, the social media revolution is undoubtedly in full swing. Each day, people of all ages log into their various accounts to network, connect,…

Digital Marketing Is a Two-Way Tweet

Companies Today Use Social Media to Talk to Their Customers—But Are They Listening? In today’s digital landscape, social media offers more than just a platform to broadcast your message—it provides…

Matrix Internet Shifted to HTTPS – Should You?

Is Your Website Secure? Here’s Why You Should Switch to HTTPS In today’s online world, website security is more important than ever. If your site still uses HTTP instead of…

Why Have Sam When You Can Have SIRO?

SIRO: Bringing High-Speed Broadband to Rural Ireland Ireland’s towns are undergoing a digital transformation as SIRO begins rolling out its cutting-edge broadband infrastructure. Using 100% fibre optic cables, SIRO promises…

Irish Consumers Embrace Mobile Payments in Record Numbers

Survey Says: Irish Love Smartphones Irish consumers are increasingly turning to their smartphones for payments, with mobile transactions becoming a key part of everyday life. According to a new survey…

Google: SEO Mobile Friendly Update Complete

Google employee has confirmed! Great news for mobile-first businesses! Google has officially completed the enhancement of its mobile-friendly SEO ranking signal. The update, first announced in March, has now been…

Google Ads Updates

What You Need to Know from the Google Performance Summit At this year’s Google Performance Summit, Google unveiled a series of exciting updates and changes to its advertising platform, Google…

Microsoft Set To Acquire LinkedIn

Microsoft Corp. made headlines this week with its announcement of a landmark deal to acquire the B2B networking platform LinkedIn for a staggering $26.2 billion. This acquisition marks the largest…

Are Parents Moving Over To Snapchat?

If you set up your Facebook account over five years ago, you might remember when the platform was a hub for the 16-30 age group. Back then, Facebook was cool—a…

The Resurrection Of Pokémon

Unless you’ve been living on Jupiter for the past couple of weeks, you’ve probably noticed the frenzy surrounding 2016’s hottest gaming phenomenon—Pokémon Go. The app has taken the world by…

Top 5 Illustrator tools

Top 5 Essential Tools for Adobe Illustrator For those unfamiliar with Adobe Illustrator, it’s a powerful vector drawing tool widely used by illustrators and designers. One of the standout features…

How to Handle Social Media Complaints Like a Pro

Social Media Complaints 101 For those managing social media channels on behalf of a company or client, the two dreaded words that can cause a lot of stress are customer…

Mastering Google’s Hummingbird Algorithm

How to Optimise Your Content Want to make sure your content is soaring high with Google’s Hummingbird algorithm? We’ve gathered top-notch best practices to help you optimize your website, improve…

Top 3 Free Ecommerce Plugins For WordPress

When people think of eCommerce platforms, names like Magento and complex shopping cart software often come to mind. What many don’t realize, however, is that WordPress, a platform once known…

How To Use Pokémon Go To Encourage Business

How Small Businesses Can Leverage Pokémon Go to Boost Sales and Attract New Customers Last week, we explored the origins and rise of 2016’s breakout app, Pokémon Go. Since its…

Why You Can’t Afford to Let Your Campaigns Run on Autopilot

Stay Ahead in Google Ads Google Ads is an ever-evolving platform, and while many advertisers spend time optimizing their accounts to a strong point, it’s easy to fall into the…

Top 3 Photoshop tools for beginners

Essential Photoshop Tools Every Beginner Should Master Photoshop is a powerful editing software that allows graphic designers, illustrators, and creatives to manipulate images in virtually any way they desire. With…

5 SEO Fails Of An Ecommerce Website

SEO Mistakes and How to Avoid Them Many online sellers mistakenly believe that simply adding product listings to their eCommerce website will automatically attract traffic. Unfortunately, this couldn’t be further…

‘Kiddle’ – The New Child-Friendly Search Engine

Kiddle: A New Child-Friendly Search Engine Launched This week, a new child-friendly search engine called Kiddle has been launched, offering a safer browsing experience tailored specifically for kids. While Kiddle…

Tips For Hosting Instagram Contests

How to Successfully Run Instagram Contests to Grow Your Business With over 300 million users, Instagram has become a powerful platform for marketing. However, its visually-driven, non-commercial nature can make…

How Google’s New Update Will Impact Mobile-Friendly Sites

Google to Boost Impact of Mobile-Friendliness on Search Rankings Google has announced that it will increase the impact of mobile-friendliness on search rankings starting in early May. This update will…

Google Facing It’s Own Mobilegeddon

Google Faces Antitrust Action from the European Commission Over Android Practices As Google prepares to roll out its mobile-friendly SEO update — a follow-up to the 2015 Mobilegeddon algorithm update…

Google to Ban Adobe Flash Ads

What You Need to Know Google has announced that it will begin phasing out display ads using Adobe Flash from its advertising networks, starting in June this year. The complete…

5 Tips For Creating High Converting Landing Pages

How to Design Landing Pages That Drive Conversions Landing pages are a crucial part of your marketing strategy, serving as the first touchpoint for visitors who click on your banner…

Worried About Your Website’s Security?

Here’s What You Need to Know If you’re feeling uneasy about the security of your website, you’re not alone. And you’re right to be concerned. A recent national survey by…

What Export Marketing Needs to Deliver Real Results to Clients

What it takes to turn export marketing into real-world business results. In the fast-moving world of global trade, export marketing isn’t just about glossy brochures and translation—it’s about delivering measurable…

Google Ads Special Offer: Game On!

Get Two Months for the Price of One! Start the New Year with a boost! As an accredited Google Partner, Matrix Internet is excited to bring you an exclusive Google…

5 eCOMMERCE MARKETING TIPS

Master E-Commerce Marketing: 5 Proven Strategies  E-commerce marketing is all about driving sales by increasing awareness of your brand and products. It combines traditional marketing principles with today’s multichannel, data-driven…

HTTPS Ranking Signal Explained

Recently, Google introduced a new ranking signal: HTTPS. This update is designed to encourage webmasters to migrate their websites from HTTP to HTTPS by giving sites with HTTPS a slight…

Can SMEs Benefit from Twitter’s New Character Count

In some circles, people are getting downright giddy about Twitter’s announcement that they are changing how they count characters, but they are not actually increasing the number of characters allowed.  …

What’s the Point of Your Business Blog?

Unlocking the Full Potential of Your Business Blog   At Matrix, we often recommend that our clients incorporate blogging into their marketing strategy. But for your business blog to deliver…

Getting Inside Your Customers’ Heads

Understanding Your Audience from the Inside Out The most successful marketing campaigns share a crucial element: an intimate understanding of their target audience. These marketers know exactly where to find…

Why Measuring Website Traffic Matters

Measuring website traffic is an essential part of any online business strategy Your online presence is studded with analytic tools, so measuring website traffic might seem simple. While it is…

Pop-Ups and SEO

What You Need to Know Since 2016, Google has been cracking down on intrusive pop-ups and interstitials to improve mobile user experience, and this policy is still highly relevant today.…

How to improve your social media presence during this Easter?

Easter is a great time for online sales, and Social Media platforms are fundamental to communicating with a public that’s ready to come on board. This is a crucial moment…

Snapchat for business is coming…Get in early!

This week, we have invited guest blogger Denis Brzozwski to contribute an article for our blog about why using Snapchat for business is becoming an absolute must for companies. Denis…

How to Boost Your Brand on Social Media

Social media marketing is different from advertising Distinguishing itself from conventional advertising, social media marketing is a realm where mere sporadic promotional posts fail to capture an audience’s attention. To…

5 Critical Considerations For Keyword Success

Why Keywords Are Critical for Online Success In today’s digital landscape, your business’s success often depends on how easily potential customers can find you online. The key to visibility? Effective…

Matrix Internet Nominated For National Blog Award

Matrix Internet we are delighted to announce that, for the second year running we have been nominated on the Littlewoods Blog Awards Ireland 2016 shortlist in the Digital & Tech and…

Business Showcase: Matrix Featured In Irish Tech News

Matrix was delighted to be featured in the Irish Tech News Business Showcase this week. As the name suggests, Irish Tech News is Ireland’s leading technology news site. Their Business…

Google’s Project Ara

Why the Modular Phone That Promised Everything Never Took Off In 2013, Google announced one of the most ambitious hardware experiments in smartphone history: Project Ara, a fully modular phone…

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google has launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all in one place. Google announced…

Instagram To Launch New Business Tools

Social networking giant, Instagram, has announced that they intend to launch new in-app business tools specifically geared towards business owners and companies. The photo-sharing platform, which was acquired by Facebook…

Twitter Changes Announced

Twitter’s 140-Character Limit: Retained But Evolving Since Twitter’s inception in 2006, its defining feature has been its 140-character limit. This restriction, designed to encourage brevity, has shaped the way users…

Irish Twitter Hours For Businesses

Twitter is home to many vibrant online communities both big and small. Almost every night of the working week seemingly strange topics will be trending across Ireland, such as #IrishBizParty.…

Improve Your Facebook Marketing With Audience Overlap

Facebook’s Audience Overlap allows you to learn more about the people who make up your custom audiences on the platform. This tool can be used to compare custom audiences against…

Universal Design for the Public Sector in Ireland

Universal Design for the Public Sector in Ireland……… Last Tuesday, the IIA ( Irish Internet Association ) staged a seminar in the Digital Hub in Dublin, entitled: Universal Design for…

Digital Marketing Giants Hubspot Announce Dublin Jobs Boost

Inbound marketing specialists Hubspot have announced the creation of 320 jobs over the next three years at their new offices in Dublin. Matrix Internet is delighted to announce that we…

Matrix Internet Are Now A HubSpot Partner Agency

Matrix Internet is now a fully accredited and certified HubSpot partner agency. This distinction not only adds another string to our inbound marketing bow but also better positions us to…

In The Name Of The Fada: Irish Web Domains Coming

It’s a great month for celebrating Irishness after a festive St. Patrick’s Day and the imminent centenary of the 1916 Easter Rising is almost upon us. The IE Domain Registry…

Top 5 Patrick’s Day Social Media Campaigns

Check our tips on how to celebrate Paddy’s Day during lockdown. Click here! On the eve of St. Patrick’s Day (and with many celebrations already well underway), people – including…

Google Outsmarts Human, Crashes Car Into Bus

Wit and reckless behaviour are traits long associated with the Irish and they’re a combination often witnessed around St Patrick’s Day; this year even Google has got in on the…

Surge In .IE Registrations & Irish Ecommerce

35,225 new .ie domain names were registered across 2015 according to the .ie Domain Registry. This is the highest number of new domain names registered since 2011. The figure, which…

Twitter Thinking Of Ten Thousand Character Limit Expansion

Social Media giants Twitter are considering expanding the character limit of tweets from 140 to 10,000. The current restricted character limit has arguably been the defining characteristic of the social…

Twitter Rolls Out New Polling Feature

In their continuing quest for world domination, Social Media giant Twitter has recently launched a new poll feature. The feature will appear within the compose box and will allow users…

Are You a SEO Specialist? Join Our Team

Matrix Internet is looking for an experienced SEO Specialist to join our diversified marketing team. You will be responsible for implementing effective SEO strategies across a variety of marketing projects…

A Day in the Life of a Web Developer

Behind the Scenes Ever wondered what it’s like to be the person behind the websites you use every day? What goes into building and maintaining those sleek designs, seamless experiences,…

Inside The Mind Of A Web Developer

What Drives Them to Build the Digital World? Web developers are a unique breed. Their unwavering focus, attention to detail, and relentless drive to perfect their craft make them stand…

Inside The Mind Of A Web Developer

Part 2: The First Day If you haven’t read the first part please click here. Last month, Matrix Internet published the first part of our interview with web developer Iñaki…

Tips to Optimize Your Google Places Listing

In today’s digital age, local searches play a significant role, with one out of five searches being location-based. Your Google Places listing is a crucial tool to ensure that your…

90% of Irish Mothers Will Shop Online Using Smartphones This Christmas

A recent survey conducted by EUMOM, Ireland’s largest parenting community, reveals that 90% of Irish mothers with smartphones will use their devices to shop online during the Christmas period. This…

My First Month With Matrix

My first month as a member of Matrix Internet’s Digital Marketing team has flown by. The team welcomed me into the fold right away & the open-plan office allowed me…

50 Questions & Answers About Google Tag Manager (GTM)

Google Tag Manager (GTM) is a powerful tool that allows marketers and developers to manage website and app tags without editing code. It simplifies tracking, improves website performance, and integrates…

An archive of Changes in Social Media Channels

This article contains an archive of changes in Social media channels Facebook Messenger No Longer Requires Users To Have A Facebook Account Facebook Messenger has taken another step into the…

Don’t Pay For Your Mistakes: 5 AdWord Tricks On How To Turn PPC In To Profit

What is PPC? PPC, or Pay-Per-Click, represents an advertising strategy in which businesses display their ads on various hosting websites or blogs. Each time a user clicks on one of…

Google Analytics FAQs

Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. However, it can be overwhelming to navigate for those who are new to it.…

#ACCIDENTALSPAMBUDDIES

Did you find yourself ensnared in the unexpected surge of accidental spam camaraderie, courtesy of the #accidentalspambuddies cc bonanza? Curious to know what transpired? Well, a certain James Corneille (‏@JamesCorneille)…

New Facebook “Reactions” Feature Trials First In Ireland

Social media giant Facebook has invited its Irish & Spanish users to become the first to try out its new “reactions” feature. The new feature will act as an extension…

100 Questions About GDPR, Consent Statuses, and Website Implementation

GDPR Fundamentals (Questions 1-20) What does GDPR stand for? GDPR stands for General Data Protection Regulation, a comprehensive data privacy law enacted by the European Union. When did GDPR come…

Beat The Bots: Cleaning Up Your Analytics

Why Google Analytics is Essential for Your Digital Marketing Strategy Google Analytics should be a cornerstone of any digital marketing strategy. This powerful and free tool is easy to set…

Social Media Marketing Mistakes

Avoid These Common Social Media Marketing Mistakes   In today’s digital landscape, social media marketing has become an essential component of every company’s overall strategy. With over 90% of online…

Breaking Down Our Free SEO Audit

Boost Your Organic Traffic with Matrix Internet’s Free SEO Audit At Matrix Internet, we offer a free SEO Audit to businesses looking to grow their organic traffic and improve their…

Five Essential Elements Of An Ecommerce Website

Improve Your eCommerce Website’s Usability In the highly competitive world of eCommerce, online shoppers are just a click away from your competitors. If they find your website difficult to navigate…

The Basics Of User Experience (UX)

The Importance User Experience (UX) refers to the process a user goes through when interacting with a service like a website, app, or software. It encompasses everything from usability and…

6 Key Google Ads Tips To Help Your Business

How to Run a Successful Google Ads Campaign Without Overspending Pay-per-click (PPC) advertising on Google Ads can be one of the most efficient ways to drive traffic to your website…

E-Commerce Marketing Tips

Tips to Boost Online Sales In today’s highly competitive e-commerce landscape, having a well-rounded marketing strategy is crucial for attracting and retaining customers. With the rapid rise of online shopping,…

Successful Email Marketing Campaign

Reaching the desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching the desired audience and increasing organic website traffic is through…

eCommerce Case Study – Shanore

Shanore is a Celtic jewellery manufacturer, with an established brand in North America and a reputation for design and quality. However, their website was not conveying the quality of their…

Maximizing Your Business’s Facebook Engagement

A Guide to Standing Out With more businesses turning to Facebook to engage with their target markets, competition is fiercer than ever. To thrive, you need to stay ahead of…

Quick inbound marketing tips for SMES

5 Inbound Marketing Tips for SMEs to Boost Their Strategy Establishing a strong inbound marketing strategy is essential for small and medium enterprises (SMEs) that want to compete with larger…

How to Ensure Your Emails Get Opened

The Power of Email Subject Lines You may think email subject lines are irrelevant—that one little sentence couldn’t possibly make a difference when it comes to whether someone opens your…

From The World Of Fashion To A Digital Matrix

John Compton has over 25 years of experience in the business industry on his resume. He has mastered a number of sectors including fashion, marketing and sales & talent management.…

Key Inbound Marketing Tactics To Help Grow Your Business

Inbound Marketing is a form of marketing which is utilised to draw visitors to a particular website as opposed to a company going out and trying to attract people to…

7 Tips for Improving Your E-Commerce Strategy

E-commerce is the business or commercial transaction of goods, services and information via consumer retail sites, music stores and business-to-business (B2B) trading… E-commerce has become one of the most important…

Google Ads Tips For a Small Budget

If you’re a small business owner with a limited marketing budget, you may think that Google Ads is out of your reach. However, with a little bit of know-how and…

Common Digital Marketing Mistakes To Avoid

Digital marketing has become an essential part of business growth in today’s world, but there are several common mistakes that businesses make. Here are some of the most common digital…

Finally, A Way To Discover Who Deleted You On Facebook!

Everyone has been there, you notice the count on the number of your Facebook friends is down and you are curious to know who’s missing. Through a lot of time-consuming…

Four Fundamentals to Building A Successful Digital Marketing Career

Digital Marketing has become one of the most in-demand careers in recent years, with the evolution of most industries into the digital age traditional advertising methods are becoming less and…

Thought Blogging Was Irrelevant For Your Business?…Think Again

Blogging…the name itself seems so boring doesn’t it, Then there’s the mundane task of writing these blogs out on a regular basis. It can be easy to see why many…

INSIDE THE MIND OF A WEB DEVELOPER PT3: Day-To-Day

Matrix Internet has been running a series of interviews with our web developer, IÑAKI CASTELLET HERNÁNDEZ. This is the third and final part of our interview. Part One: The Beginning…

50 Questions & Answers About Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is Google’s latest analytics platform, designed to give businesses a deeper understanding of user behaviour across websites and apps. Unlike Universal Analytics, GA4 uses an event-based…

Snapchat Users Annoyed With New Update

Popular picture messaging app Snapchat has irked many of its users this week with tweaks to some of its features. Users have so far complained about increased data usage, higher…

Matrix Exclusive: Sign Up For Our €150 Google Ads Offer

Matrix Internet is delighted to announce the introduction of our exclusive Google Ads pay-per-click offer this month. We have been afforded access to this fantastic offer due to our status…

Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day! This marked…

Watch the World Live on Periscope!

What is Periscope? Periscope is Twitter’s new live-streaming, live-broadcasting app and it is taking social media by storm allowing you to watch and broadcast live videos. Want to see people…

The Top 5 Ways Marketing Managers Can Get Ahead With Their SEO

SEO is so vital, that not having it is not worth thinking about. You may not think that your business lives and dies by Google, however, this assumption is wrong.…

Search Engine Optimisation – SEO: Let’s go back to the Basics

New to SEO?.. What’s all the fuss about?.. Let’s Break it Down What is SEO, Exactly? Essentially, the purpose of SEO is to: Provide a flawless, enjoyable user experience. Communicate…

Instagram For Marketing: The Basic Essentials

Instagram is huge, there’s no doubt about it. Since its acquisition by Facebook in 2012, Instagram’s growth has boomed to over 300 million followers with over 70 million photos a…

Postcode Envy? A checklist for Irish Businesses

With the introduction this week of Eircode, Ireland finally shook off the dubious honour of being the only country in Europe without a postcode system.  The 12th of July 2015…

5 Ways Small Businesses Can Grow Their Twitter Following

Large established companies can accumulate a massive amount of followers on Twitter in no time, it’s nowhere near that simple for small businesses, however. It can seem near impossible to…

WordPress zero-day or how to hijack millions of websites

Exploitative Code Enables Unauthorized Administrative Control over Countless WordPress Websites Worldwide Millions of WordPress websites across the globe are now at risk due to the emergence of two newly identified…

Pinterest Marketing Tips For Your Business

What is Pinterest? Pinterest is a popular digital bulletin board where millions of people worldwide share and discover images, ideas, and inspiration. Whether it’s a recipe, a DIY project, or…

Is Your eCommerce Website Ready for Black Friday 2024?

Black Friday is fast approaching, and it’s no longer just an American phenomenon—it’s a global shopping frenzy. With online sales expected to hit record highs again this year, your eCommerce…

Maximize Your Christmas Sales: Proven Marketing Strategies for the Holiday Season

Yes, it’s that time of year again! Not Halloween, but Christmas! In just a few weeks, after the Halloween candy has been handed out and the last firework has fizzled,…

Can We Learn Anything from the Latest iPhone Design?

Staying Ahead in a Rapidly Changing Tech Landscape Apple has long been at the forefront of innovation, and its latest iPhone release is no exception. Every new model reflects a…

Duplicate Content: Causes, Implications, and Fixes

What is Duplicate Content and Why Does It Matter? Duplicate content is basically when the same (or almost identical) content shows up in more than one place on the internet.…

Website CMS Dilemma and Custom design website VS Pre-Built

Choosing the Right Content Management System (CMS) Over the past few weeks at the office, we’ve encountered a recurring challenge when designing new websites for clients: Should we opt for…

Is Duplicate Content killing you?

What is Duplicate Content? Duplicate content refers to content that appears on multiple pages of your website or other websites on the internet. It can be intentional or unintentional, and…

Online Buying restrictions – A sign of things to come?

It has been reported that the Argentine government are introducing new online buying restrictions to restrict their citizens from buying online internationally. Online shoppers in Argentina buying goods from abroad…

What’s the Deal with Hashtags? Everything You Need to Know About the #Symbol

Hashtags. You see them everywhere on social media, but what exactly are they? And more importantly, how can they help you or your business? Let’s break it down in a…

Email Marketing Essentials

Importance of Email Marketing In today’s fast-paced digital landscape, businesses are constantly searching for effective ways to connect with their customers. While building a community around your brand is a…

Ambiguity is your enemy

Sounds intimidating right? Well, it should be, ambiguity is the single biggest nightmare for any digital marketer. On the contrary, ambiguity is the greatest weapon in other fields such as…

Has your Test Server been Indexed?

Has Your Test Server Been Indexed? SEO Tuesday Tip 1 SEO is a crucial aspect of your website’s success, yet it’s often misunderstood. Some fear it, while others assume they…

3 Marketing Tips we Learned from the Friday the 13th Franchise

It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to…

Heading Tags

Undoubtedly, SEO looms large in the realm of digital operations Its significance is beyond dispute, not only for brick-and-mortar enterprises but particularly for those firmly rooted in the online domain. …

Why Online Customers Abandon at the Checkout

Consumer Psychology Infographics When is the last time you went to do your shopping and started to fill your trolley right to the top and left it in the milk…

Why should you design in mobiles first way?

Greetings, trailblazers of the tech realm! Imagine a world where innovation fits in your palm and connectivity is your constant companion. Well, guess what? You’re living it! The mobile revolution…

Here is a great description of how a book can change your life!

With the Iphone #bendgate such a big thing and now Ikea launching this, who knows whats next for Apple!

Facebook Doctors! Research

The Hidden Influence of Facebook on Your Emotions: What You Need to Know Ever wonder how scrolling through Facebook can change your mood? Turns out, there’s more going on behind…

What is the Best Keyword? Who knows?

Navigating the Digital Maze: SEO and SEM for Small Business Owners Welcome to the wild world of search engines, where every business is battling for attention in the crowded digital…

It’s all in a “LIKE”…Facebook Likes

It’s All in a “LIKE”: The Value of Facebook Likes in Digital Marketing When it comes to evaluating the effectiveness of digital marketing, many companies struggle to assign a tangible…

Google’s Panda!

Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you’re wondering, “Why does this matter to me?” you’re in the right place.…

Finding Your Digital Voice!

Rold Gold did and look what happened to them! Have you ever heard of Rold Gold? Nope, neither have I. They are a 100-year-old pretzel company in Philadelphia and they…

Improve Website Engagement | Pro Tips

Do You Want More Website Interaction? In today’s competitive digital landscape, promoting or selling products and services online requires a strategic approach to stand out. Your competitors are just a…

How often should I blog to help my SEO efforts ?

“To Improve is to Change, To Perfect is to Change Often” While watching House of Cards last night, I was struck by a quote from Frank Underwood, who invoked the…

Mobile apps or responsive websites?

Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While…

The Simple Guide to Twitter

New to Twitter? This can be quite intimidating for a Business. Who is it for? What is it? Do I need it? How do you start? How do you get…

House My Dog – Client Focus

Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home experience for pets. Through HouseMyDog, owners can…

Web Hosting & Security

The Importance of Web Hosting Security: Best Practices for Protecting Your Website Web hosting is a fundamental aspect of any online presence, playing a crucial role in determining a website’s…

Are your social media channels working for you ?

Social Media? Some companies are really going to town on their social media (a few come to mind: Funky Christmas Jumpers, Jameson, Aviva Stadium). At the same time, so many…

What is Google Hummingbird

Understanding Google Hummingbird: A Major Leap in Search Algorithm Evolution In September 2013, Google introduced a groundbreaking update to its search algorithm known as Hummingbird. Unlike typical updates or refreshes,…

Planning your Social Media Campaign

Social Media Campaign Planning There’s no one size fits all approach to a social media marketing plan. It all boils down to a number of factors. Your Goals – You may…

Why SEO marketing is Necessary

Search Engine Optimization (SEO) marketing is a necessary component of any successful digital marketing strategy. SEO focuses on improving the visibility and ranking of a website in search engine results…

Why Mobile Optimisation is Important to Website owners?

What is Mobile Optimization? Mobile optimization is the process of adapting your website to provide an optimal viewing experience on any mobile device, such as smartphones and tablets. This transformation…

Can Automation Make Emails More Personal ?

Advancements in Technology : Revolutionizing Email Marketing Advancements in technology have revolutionized business operations, particularly in email marketing. Companies strive to automate marketing processes for efficiency while establishing personal connections…

Know Your Audience When It Comes To Social Media

Hello, fabulous folks ! Let’s kickstart this week with a game-changing nugget of wisdom – understanding your audience like a pro on social media. Picture this: The world of social…

What Should Your Business Be Doing When It Comes To Online Marketing?

In today’s digital age, online marketing is an essential part of any business strategy. With the vast number of online marketing channels available, it can be challenging to know where…

Irish IoT Study Launched

Expect to see a lot more about the Internet of Things in the Irish media in 2018. ENABLE, a €14.5 million research project, was launched this week to study how…

Self Care for the Self Employed

To people working as employees, being self-employed sounds like a very relaxing gig.  No boss!  No one giving orders and giving out if you don’t arrive at your desk until…

Keeping Your Digital Marketing Effective & Legal

The digital world moves quickly, and the EU recently warned some social media platforms that they aren’t moving fast enough to comply with European law. Social media is increasingly commercial,…

Linkedin Keeping up with the times

LinkedIn Update: Make the Most of Company Updates and Showcase Pages Did LinkedIn’s recent update catch you off guard? They’re phasing out the Products & Services tab from company pages,…

7 Creative Valentine’s Day Marketing Ideas

Boost Your eCommerce Sales Valentine’s Day is just around the corner—and whether your customers love it or hate it, one thing’s certain: they’ll be looking for gifts. This year, don’t…

What Are Market Entry Strategies?

A market entry strategy is a planned method or approach a company uses to begin selling products or services in a new market. It outlines how you’ll reach customers, compete…

Should Your Brand Take a Stand?

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands increasingly feel the pressure…