Consultancy

Matrix joins PACE project in to support Ukrainian youth

Matrix is proud to join PACE, now launched in Moldova. The Erasmus+ project strengthens youth organisations across the region with training, digital resources and collaboration to support displaced Ukrainian young people.

Audit first, website redesign second

A full website redesign feels like progress. New layouts, fresh images, updated content and a clean break from what came before.

Dig deep with a cybersecurity audit for your SME

Cybersecurity can feel abstract until something goes wrong. A cybersecurity audit replaces assumptions with evidence.

Your site is live. How do you know it is secure?

Your website looks good, performs well and brings in leads. On the surface, everything is working. What you cannot see is whether someone is quietly trying to break in.

AI in eCommerce: personalisation without creeping people out

Personalisation used to mean putting a first name in an email. Now it can shape everything a customer sees: products, prices, content, even the timing of each message.

Squeeze more value with recycled content

Why you may not need more content, just better use of recycled content. When content feels thin, the instinct is to create more. New blogs.

How to write a content brief that saves endless rewrites

Most painful content projects start with a vague brief. Someone sends a short email asking for “a quick blog on sustainability” or “updated copy for the services page”.

Stop content chaos with a simple style guide

Open your inbox, your website and your LinkedIn feed. If they look and sound like three different organisations, you have a content problem, not a copywriter problem.

Can AI fix bad content, or just expose it faster?

Used well, AI can support good content strategy and strong copy. Used badly, it can expose every gap in your message and every flaw in your process at speed.

Too many cloud apps, not enough focus

Most organisations in Ireland and across Europe are already using at least one cloud app. For many SMEs, that might mean accounting in the cloud.

What are the real costs of using a cloud app compared to traditional software?

Cloud apps change more than licence costs; they reshape security, maintenance, collaboration and scalability. This piece compares cloud and traditional software so you can choose tools that support sustainable growth.

What is a Cloud App and how can it improve the way your business operates?

What does a brand design include? A complete guide for SMEs in 2026

Brand design is now a strategic tool for SMEs, shaping how organisations communicate, build trust and stand out across digital platforms, partnerships and EU-funded projects.

Logo design trends for 2026: What SMEs should expect from the future of brand identity

Logo design in 2026 is becoming more human, adaptable and system-based. This article explores key trends helping Irish and European SMEs build flexible, trustworthy identities that perform across digital platforms.

Digital audits for SMEs: small changes, big gains

Digital audits are not just for large organisations. For SMEs, a focused audit reveals small, high-impact fixes that reduce friction, improve performance and deliver better results without costly rebuilds.

Burning your ad budget? You need a digital audit first

If paid ads bring clicks but not results, the issue is rarely budget. This article explains how a digital audit can reveal hidden weaknesses and protect every euro you invest.

Are you paying for clicks or paying for customers?

Paid campaigns often optimise for clicks, not customers. This article explains how to shift paid digital marketing towards real value, aligning ads, journeys and measurement to build stronger pipelines, not just busy reports.

Small budget, big impact: paid digital marketing for growing brands

How to stop wasting PPC budget on people who will never convert

PPC often looks healthy but delivers the wrong leads. This article explains how to stop paying for irrelevant clicks and refocus your budget on people who can actually convert.

You’re everywhere but still invisible: how to fix your digital marketing

Don’t lose the bigger picture with short term digital marketing wins

How to turn digital marketing numbers into a story

Your eCommerce traffic is fine. Your product pages are the problem

The SEO quick fixes that do more harm than good

International eCommerce on a small budget: what to localise and what to leave

You fixed your SEO. Now fix the content that powers it

Your SEO may be technically sound, yet results stay flat. This article explains why content is often the missing link, and how to turn search visibility into real engagement and action.

What to fix first when you inherit a messy SEO setup

SEO for export: getting found in new markets, not just new ads

Export SEO helps SMEs build lasting visibility in new markets, not just rent attention through ads. This article explains how to align search strategy, content and UX to support international growth.

From Manual to Machine-Assisted: How Agencies Are Rewiring Workflows with AI

Your UI looks fine. Your UX is killing conversions.

Many organisations refresh their website visuals but see little change. This article explains how weak UX quietly kills conversions, how to spot the signs, and how to improve results without a full redesign.

The hidden UX/UI design problems that quietly cost you time and money

The UX/UI changes that matter most when budgets are tight

When budgets are tight, poor UX still costs you. This article shows how small, focused UX/UI changes can improve conversions, engagement and support, and how to prioritise what matters most.

Website development without the rework: how to get it right first time

Website development often costs twice: once for the build, then again through rework. This article explains why that happens and how to structure projects to stay focused, controlled and effective from the start.

The hidden price of your website: decisions today that lock in costs for years

The website development checklist that stops projects going off the rails

Most website projects do not fail suddenly — they drift. This practical checklist shows what to clarify before design starts, helping you avoid rework, stay structured and launch without unnecessary stress.

Social dilemma: Are you posting for customers or just the algorithm?

Social teams often chase algorithms while leads stay flat. This article shows how to refocus social media marketing on real customers, linking content to outcomes while still performing across platforms.

Your “always on” social media marketing plan is burning out your team

25 years of change: How a Dublin digital agency evolved with Irish business

Remote work, five years after the ‘new normal’

Why digital projects fail and how to stack the odds in your favour

What is the secret of a memorable logo? How Matrix’s brand design sets you apart

Combining analytics and user testing: A smarter approach to measuring mobile app performance

Mobile app performance needs more than metrics alone. This article explains how combining analytics with user testing helps organisations understand real behaviour, identify friction and prioritise improvements with the greatest impact.

How we bring an app from first idea to successful launch

What is a progressive Web App, and why is it a game-changer for you?

Digital4Business launches fully funded January 2026 Master’s intake

Fully funded applications are now open for Digital4Business’s online Joint Professional Master’s starting January 2026. Announced at the European partner launch in November, places are limited ahead of the December deadline.

Matrix joins GreenShift to build digital skills for greener European transport

Matrix has joined GreenShift, an EU-co-funded initiative launched at National College of Ireland to boost AI and high-performance computing (HPC) skills for green mobility across Europe.

What happens when your biggest social media channel dies overnight?

You wake up, grab your phone and see it. Your main social media account is suspended. Or a country level ban has just rolled out. Or an overnight algorithm change has turned yesterday’s reliable reach into single digit impressions. Your team scrambles to log in. Error messages. Vague policy links. Support tickets into the void. […]

These 3 common web accessibility issues are holding your site back

Accessibility isn’t just a legal requirement, but a foundation of good user experience. Yet despite growing awareness in recent years, many websites still fall short in key areas that affect real users every day. After dozens of audits across different industries, a pattern has emerged: the same three issues keep coming up, and they’re often […]

Time to act — why all businesses must review their cybersecurity now

Cybersecurity has become an essential part of running a business. It is not a checklist, but a defence against industrialised and constant threats. Over the past year, we’ve seen a surge in cyberattacks, with ransomware-as-a-service (RaaS) making sophisticated attack tools available to virtually anyone. From small businesses to public institutions, no organisation is immune. At […]

European Accessibility Act 2025: how it impacts UX design and websites

On 28 June 2025, the European Accessibility Act (EAA) comes into force, and it is set to transform the digital landscape for businesses across the EU, including Ireland. This new law mandates that digital products and services are designed to be accessible to people with disabilities.   “Accessibility is not just a legislative requirement or […]

Applications now open for Digital4Business – Europe’s most future-focused master’s

Applications are now open for the Digital4Business Joint Professional Master’s Degree in Advanced Digital Technologies for Business — a cutting-edge qualification developed to tackle Europe’s growing demand for advanced digital skills. This fully online, ASIIN-accredited programme is designed to address Europe’s growing digital skills gap, preparing learners for high-impact roles in technology and business. Matrix […]

Two Critical Things About Marketing Trends in 2025

What to expect? As we approach 2025, predictions about next year’s digital marketing trends are already circulating, and it’s more important than ever to stay ahead of the curve. Some trends are immediately relevant, while others may seem a bit exaggerated. The key is knowing what will genuinely impact your business.   But no matter […]

SERP Results to Differ for Mobile and Desktop in 2025

What does It mean for Your Business? Google is making significant changes to how it delivers search results, with a major shift in how mobile and desktop users will experience search engine results pages (SERPs). This update signals a clear priority: mobile users will get fresher, more frequently updated results than desktop users. What’s Happening? […]

Redefining digital — the top trends you can’t ignore in 2024

In recent years, online businesses have thrived when they’ve combined innovation and practicality. In this era, digital trends are shaping not just how we interact with technology, but also how businesses evolve, connect, and cater to a diverse, global audience.  These trends not only reflect technological advancements, but more progressive digital environments. In recent years, […]

Minister backs ‘vital’ EU Code Week programme

Irish Minister of State Dara Calleary has praised EU Code Week for promoting digital skills all over Europe, at an official meeting with Matrix Internet and fellow Irish partners in the Code4Europe Consortium.  Minister of State for Digital Transformation, Mr Calleary hosted the meeting at the Department building on Kildare Street, Dublin, welcoming representatives from […]

Fáilte to the harp emoji

Emoji have quietly become a new international language and the variety of icons available continues to grow. According to Unicode, the major consortium producing and providing emojis, there are currently 1,281 different icons available to use in your digital communications. But that will soon be 1,288.  We’re about to see a new crop of emojis […]

Web 3.0 & the Semantic Web

What’s Next for the Internet — and Your Website The internet is evolving again. If Web 1.0 was about static information, and Web 2.0 brought social interactivity, then Web 3.0 is about intelligence, decentralisation, and ownership. As a future-facing web development and digital marketing agency, Matrix Internet is keeping a close eye on this next […]

Shared mobility takes centre stage in Climate Action Week

Ireland’s population is generally in agreement about perhaps only one thing – the cost of living is getting ridiculously, even dangerously, expensive. Housing and car ownership are becoming ever more outrageous, but at least car ownership is optional in cities. Car share services are getting more popular as people realise that pay as you go […]

From cart to doorstep: Master your eCommerce shipping game

The exponential growth of online shopping in the last decade has transformed the retail landscape forever. As eCommerce continues to thrive, market-leading eCommerce shipping platform SmartFreight has urged retailers to invest heavily in this crucial part of the eCommerce experience. A recent Hotjar report found that extra costs like shipping and international import taxes lead […]

How visual search is transforming eCommerce 

Image recognition technology is revolutionising user experience in online shopping. It isn’t brand new, but momentum has built to a point where eCommerce sites can’t afford to ignore it any longer. When you are shopping online, typing in a few words to describe what you want is usually frustrating. “Long-sleeved white shirt”, for example, will […]

Preparing for the European Accessibility Act: Make sure your website complies

Web accessibility has been the most prominent progressive business trend over the last few years, and it is set to become even more important when the European Accessibility Act (EAA) comes into force next year. The EEA will apply from June 28, 2025, and aims to make products and services, including websites, more accessible to […]

Matrix discusses the future of computing at Euromicro PDP 2024

Matrix Internet took centre stage at one of Dublin’s most high-profile tech conferences of the year — sponsoring and participating in the 32nd Euromicro International Conference on Parallel, Distributed and Network-Based Processing (PDP 2024). This international event at National College of Ireland highlighted the significant role of new architectures and innovative applications, pivotal to driving […]

The Matrix Approach

A Step-by-Step Look at Our Web Development Process Choosing a web development partner isn’t just about code—it’s about process, communication, and results. At Matrix Internet, we believe that a structured and transparent development process is key to building digital solutions that perform, scale, and succeed. Here’s an inside look at our end-to-end development journey, refined […]

Digital4Security: Revolutionising cybersecurity training in Europe

In today’s ever-shifting digital landscape, cybersecurity is a growing necessity. As cyber threats escalate and privacy concerns intensify, the need for robust digital defence mechanisms is more critical than ever. In the shadow of these concerns all over Europe, we at Matrix Internet are thrilled to share our involvement in Digital4Security, a groundbreaking pan-European cybersecurity […]

How-To Guides & Case Studies

The Smartest Content Strategy You’re Not Using Enough In today’s saturated digital world, customers are wary of big claims and vague promises. What they want is proof. What they need is clarity. That’s why two of the most powerful (yet underused) content formats in web development and digital marketing are: ✅ How-to guides✅ Real-world case […]

After Cyber Monday Comes Tidy Tuesday

Clean Up, Learn, and Prepare for the Rest of 2024’s Holiday Season The days following Black Friday and Cyber Monday are crucial for online retailers. As the holiday shopping season continues, retailers must shift gears to make the most of the remaining weeks. We like to call this post-sales period Tidy Tuesday, a day to […]

The Critical Role of Up-to-Date Antivirus and Antimalware in Safeguarding Internal Computers and Cloud Systems

In today’s interconnected world, the importance of cybersecurity cannot be overstated. As more businesses and individuals rely on the cloud for data storage and access, the security of internal computers and systems has become even more crucial. In this blog post, we will explore the critical role of up-to-date antivirus and antimalware in not only […]

Your Cybersecurity Matters – 3-2-1 Backups for Cloud-Based Services

Safeguarding Your Website with cloud backup services such as Amazon S3 and Google Drive In the digital age, websites are the lifeblood of many businesses and individuals. Whether you run an e-commerce site, a personal blog, or a professional portfolio, the data and content stored on your website are invaluable. The importance of backing up […]

Your Cybersecurity Matters – Strong Password Policy & Multi-Factor Authentication

Ensuring the security of our data and its accessibility is crucial to prevent cyber fraud. Adopting the ‘least privilege access’ principle is essential. This approach ensures that only individuals who require specific data within an organization can access it. The primary reason for this strategy is that, should a password be compromised and cybercriminals infiltrate […]

Your Cybersecurity Matters – Staff Awareness Training

The first week of October marks the start of  European Cybersecurity Month Campaign,  the EU’s annual campaign dedicated to promoting cybersecurity among EU citizens and organisations. Over the next 4 weeks , we are publishing a series of posts on your cybersecurity and why it matters. Unfortunately in the majority of cases of a cybersecurity […]

In-house vs outsourced? How to navigate the digital marketing crossroads

Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one knows about them. Brands need a considerable budget for digital marketing, to reach and engage target audiences, generate leads and boost brand loyalty. But how much of this digital marketing […]

Unlocking success in business — the power of digital audits

In today’s rapidly evolving digital landscape, online businesses must adapt to meet customer needs and stay ahead of competitors. A successful digital strategy considers each digital area, incrementally improving the overall digital presence. A digital audit is the most comprehensive way to analyse every aspect of your online presence, and it’s more effective if it’s […]

Leading the Way in Digital Expertise and Specialisation in Dublin

In Dublin’s vibrant and competitive digital landscape, businesses need more than just a website—they need a strategic partner with the skills, knowledge, and vision to drive growth online. Matrix Internet, a Dublin-based digital agency, has been delivering exceptional digital solutions for over 20 years, combining deep technical expertise, industry knowledge, and a commitment to continuous […]

Connecting the dots — the power of omnichannel digital marketing

The digital landscape is fuelled by disruptors, and no one is changing the tech world quicker than Elon Musk. The world’s richest man hasn’t been off the Twitter timeline since buying the social media platform in 2022. He’s now caused the biggest disruption yet — rebranding and changing its name to X, promising it’ll be […]

Matrix Internet: Digital Growth Partner for Irish & European Businesses

Crafting Digital Stories That Drive Global Growth At Matrix Internet, every website, platform, and campaign starts with a story. Not just any story—the story of a business, its ambition, and the way digital can transform it into something extraordinary. Based in Dublin, we help Irish and European businesses and public sector organisations turn digital challenges […]

2023 Social Media Marketing Impact on Irish Small Businesses

In recent years, social media has become an essential tool for businesses of all sizes, including small businesses, to reach and engage with their target audiences. In Ireland, the impact of social media marketing on small businesses has been significant, and its importance is expected to continue to grow in 2023. Here’s an interesting fact, […]

Take inspiration from these 6 post-Brexit success stories

To expand globally, companies need to keep evolving with rapidly changing consumer needs and expectations. In recent years, Irish start-ups and emerging businesses have succeeded through diversity by leveraging innovation, adaptability, and a deep understanding of local customer needs. Through strategic partnerships, cultural adaptation, and localised marketing strategies, many companies have achieved growth and built […]

5 steps to post-Brexit success in new markets

After years of controversy and complex negotiations, Brexit is still an ongoing dark cloud of uncertainty for businesses trading with the UK. As the UK’s closest trading partner, Brexit has hit Ireland harder than any other EU country, and the knock-on effects will negatively impact production and lower Irish GDP by 3-7 per cent by […]

Irish SMEs in 2023 & Online Business Opportunities

Small and Medium-sized Enterprises (SMEs) are a critical part of the Irish economy, making up over 99% of all Irish businesses and accounting for over 65% of all private sector employment in the country. SMEs are present in a wide range of industries in Ireland, with the largest numbers operating in the wholesale and retail […]

Solve these 5 problems to guarantee eCommerce success

If you’re a retailer who survived Covid-19, you likely focused heavily on boosting your online sales.  At the height of the pandemic, consumer behaviour changed drastically, and we witnessed 10 years of eCommerce growth in just 90 days. But even if you’re no longer in pandemic panic mode, you need to keep improving your digital […]

The Evolution Of Snapchat For Business

How Snapchat Continues to Innovate and What It Means for Your Business If you’ve been paying attention to the social media landscape, you’ve likely noticed how Snapchat has carved out a niche as a highly engaging, multimedia-focused platform. Since its launch, Snapchat has grown from a simple ephemeral messaging app into a robust platform with […]

Is Your Website Mobile-Optimized?

 Here’s What You Need to Know in 2024 As mobile usage continues to dominate internet traffic, ensuring your website is fully optimized for mobile devices is no longer optional — it’s a necessity. But mobile optimization goes beyond just making your site responsive. Techniques like improving page speed, enhancing user experience, and, in some cases, […]

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost their eCommerce model. This time companies can secure a grant of up to €25,000, or 50% off a €50,000 eCommerce project that’ll transform their online presence and sales. Covid-19 has […]

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost

Shopbox: Evolve your online business with AI-powered personalisation

Are you fed-up watching potential customers endlessly browse your website without pulling the trigger? The world of eCommerce is a battlefield for online retailers and in this fiercely competitive marketplace, only those who harness the latest technologies will truly thrive. That’s where Shopbox comes in — a revolutionary AI platform that’s transforming online shopping. As […]

Google Analytics 4 – Everything you need to know

Digital marketers — are you ready for the next generation of analytics? Google is retiring Universal Analytics on July 1 this year, and replacing it with Google Analytics 4. You’ve only got a few months until the big switch, and you want to stay on top of understanding your data. From July 2023, Universal Analytics […]

Emerging Web Framework Trends

What’s Coming in 2024 and Beyond In the fast-moving world of web development, frameworks are no longer just tools — they’re ecosystems. They shape how developers build, how businesses scale, and how users experience the web. And in 2023–24, a wave of new trends is reshaping the landscape once again. From the rise of “disappearing […]

Things You Need to Know About Matrix Internet as Web Development Partner

Your Web Development Partner In the fast-evolving world of digital business, your online presence must be more than just beautiful—it needs to be functional, scalable, and built for performance. That’s where Matrix Internet, a leading web development agency based in Dublin, shines. With a proven track record in delivering high-quality websites, apps, and custom software, […]

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, […]

How Matrix Internet Turns Complex Business Challenges Into Smart Digital Solutions

In today’s digital landscape, businesses face mounting challenges—from disconnected systems and inefficient workflows to legacy software that just can’t keep up. At Matrix Internet, we don’t just build websites or apps—we engineer intelligent, customised solutions that solve real business problems. Whether you’re struggling with manual processes, scaling issues, or siloed data, here’s how Matrix Internet […]

Why Matrix Internet Stands Out as Ireland’s Premier Digital Partner

In Ireland’s competitive digital landscape, Matrix Internet has established itself as one of the most trusted and accomplished digital marketing agencies, not just domestically but across the European Union. With over two decades of experience and an impressive portfolio spanning multiple sectors, Matrix Internet exemplifies what it means to be a comprehensive digital partner in […]

An insider’s guide to writing the perfect web brief

Creating a web brief can be a daunting task. Your website is your main communication channel, and even if you have a vision for a redesign or a new site, it’s often difficult to be objective and articulate that vision to an outside agency. You may have a specific problem — an out-of-date content management […]

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the Christmas cake visiting friends, while men took over household chores and looked after the family. Over the years as gender roles have evolved, Nollaig na […]

Maximize Your Holiday Sales with Pinterest

A Guide for Small Businesses As the festive season approaches, small businesses are gearing up to take advantage of the Christmas market. With limited budgets compared to large companies, small and medium-sized enterprises (SMEs) must strategically choose the right platforms to maximize their reach. Social media offers an excellent opportunity to connect with holiday shoppers, […]

6 digital trends that will shape 2023

2022 has been another challenging year, with economic uncertainty and geopolitical conflict compounding the disruption of Covid-19. Post-pandemic, the online space keeps evolving rapidly, and businesses need to embrace digital trends to grow along with these developments. With 2023 in our sights, let’s look at some of these digital trends that will shape the next […]

It’s not too late to start marketing on TikTok

We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed the boat. If you’ve decided to try TikTok for marketing your brand, it is important to understand that like all social media, it has its own rules and quirks. Each […]

How Matrix Internet Builds Safe, Compliant Digital Platforms

Security by Design In an era where data breaches, privacy violations, and cyberattacks dominate headlines, security is no longer optional—it’s a business-critical requirement. At Matrix Internet, we believe that secure, compliant digital platforms must be engineered from the ground up. That’s why we practice Security by Design, embedding best practices into every stage of development. […]

Are you sure you’re too old for TikTok?

Parents of tween and teens are surely familiar with TikTok as the source of endless dance moves and wacky challenges. If you’re an actual adult busy running a business, you might quickly conclude that your main interest in this platform is making sure younger employees aren’t wasting time on it. But if you’ve been paying […]

5 team-building ideas that won’t make you cringe

Team-building in work is something we’d like to happen naturally, but there’s only so much bonding you can do at the coffee machine or sharing memes on Slack or Basecamp. Like every cliche about relationships, team bonding takes work — but it doesn’t have to be a chore. And if it’s well thought out, you […]

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that your product or service solved someone’s problem. A case study is a form of word of mouth. It builds your credibility. Case studies are more […]

Success Stories from Matrix Internet

Digital Transformation Through Custom Software In today’s digital-first world, off-the-shelf software often falls short. Businesses need tailored solutions that align with how they actually operate, not the other way around. That’s where Matrix Internet comes in. With more than 20 years of experience, Matrix has helped organisations across industries unlock new levels of efficiency, insight, […]

Ask the experts – how important are keywords for SEO in 2022?

One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly and without warning. Google search is updated thousands of times a year, so you might find an approach that works, until suddenly you drop down the rankings because the algorithm […]

6 web design tips for a killer homepage

In a world of instant gratification online, people won’t wait around if your homepage is below par. You have 50 milliseconds to make a good impression, so if you don’t click with the user right away, you’re ancient browser history — they won’t buy stuff, sign up or read that blog post you spent hours […]

Finding the Best Digital Marketing Agency in Ireland

Your Complete Guide Your business has a website. You’re posting on social media. Maybe you’re even running the occasional ad campaign. But something’s missing—the results aren’t matching the effort, and you’re not sure what to do next. If this sounds familiar, you’re not alone. Businesses across Ireland, from Dublin startups to established Cork enterprises, face […]

Digital Marketing Agencies in Ireland

If you’re a business owner in Ireland, chances are you’ve tried to navigate the digital marketing maze yourself. Maybe you’ve posted on social media, run a Google Ads campaign, or even hired a freelancer—but the results didn’t quite hit the mark. Sound familiar? You’re not alone. Irish businesses, from bustling Dublin startups to Cork-based enterprises, […]

10 Most Important Things You Need to Know About Matrix Internet

Your Digital Marketing Partner In today’s digital-first world, having a trustworthy and innovative digital marketing partner can be the difference between growth and stagnation. Matrix Internet, based in Dublin, Ireland, has emerged as a leading force in the digital marketing and web development space. Whether you’re a startup or an established brand looking to scale, […]

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s been a time for rethinking how we do business — and we’re doing more and more of that business online. There’s been a rapid gear change to digital-first in virtually […]

Ecommerce Pay-Per-Click Trends

E-commercePay-Per-Click Trends: Maximizing Your Ad Spend in a Dynamic Landscape The world of eCommerce pay-per-click (PPC) advertising is constantly evolving, with new features and trends emerging regularly. To stay competitive, businesses must keep up with these changes to maintain a strong online advertising presence. Google Ads and other PPC platforms frequently update their offerings, requiring […]

Only 35% of Irish SMEs Ready for eCommerce

Is Your Business Falling Behind? Despite Ireland’s booming digital economy, a startling report from the IE Domain Registry (IEDR) reveals that only 35% of Irish small and medium-sized enterprises (SMEs) can process payments online. This places many businesses at a serious disadvantage as consumer spending continues to shift online. The report, published ahead of key […]

How to Use Facebook for Business

More and more businesses are turning to Facebook engagement to target their market. This means there is a massive amount of competition out there in every industry so a business needs to stay ahead of the pecking order at all times, the world of business is ruthless and this extends to Social Media as well, […]

4 Ways to Make a Good First Impression Online

The Global pandemic has completely transformed the way people shop. The lurkers have now joined the early adopters in pushing the trend of online shopping ahead. Making a good first impression online is more important now than ever!  To reach your target audience, your site needs instant appeal. It’s amazing how many sites out there […]

5 steps to securing €40,000 in round 3 of the Online Retail Scheme

Enterprise Ireland has just announced the third round of the COVID-19 Retail Scheme — just over a year since the pandemic turned the global economy upside down and forced us to rethink how we do business. The open call for submissions begins on Tuesday, May 4, with a (strict) deadline of Tuesday, May 25 at […]

Money to burn – are we ready for a cashless society?

When was the last time you made a jingling sound walking around, or went to your wallet for a few notes? A decade ago, being ‘cashless’ meant you were skint, but it’s become a viable economic model in the last few years. Cashless, contactless, virtual, eCommerce, cryptocurrency — we’ve gradually been moving away from coins […]

B2B International Marketing

Challenges, Strategies & the Value of Agency Support Taking your business international sounds exciting—and it absolutely can be. But let’s be honest, B2B international marketing isn’t just flipping a switch and going global. It’s layered, complex, and sometimes just plain overwhelming. Between cultural barriers, regulatory roadblocks, and figuring out what works in completely different markets, […]

What Happens After Launch?

Matrix Internet’s Commitment to Support, Growth, and Evolution For many agencies, launch day is the finish line. For Matrix Internet, it’s just the beginning. We understand that the true value of a digital platform—whether it’s a website, app, CRM, or custom tool—unfolds after go-live. Your users start interacting with it. Your business grows. Priorities shift. […]

How to celebrate St. Patrick’s Day during lockdown

St Patrick’s Day 2021 marks the first year anniversary of the lockdown in Ireland — but let’s not celebrate that grim milestone. Instead, let’s celebrate hundreds of years of Irish culture, not just in Ireland, but all over the world. And let’s hope that after Paddy’s Day is cancelled for the second time we don’t […]

It’s never too late to move your business online — follow these 5 steps

This time last year we were a few weeks into a new year and a new decade, and companies were either grabbing new opportunities or letting their resolutions slide a bit. But no matter where you fell on this scale, you weren’t prepared for a global pandemic to flip global business on its head. A […]

Ireland’s economy in a post-pandemic reality: What should we expect?

2021 arrived with high hopes and dreams, thanks to the arrival of the first COVID-19 vaccines in Ireland. We still have a long way to go between now and getting back to our routines, but while the Government juggles the vaccine rollout and dealing with new cases and potential lockdowns, all businesses should review their […]

What’s PSD2 and how does that affect my business?

Since September 2019, all countries in the European Union and the European Economic Area need to follow specific rules to receive electronic and online payments. The set of rules is called the Payment Services Directive 2 (or PSD2) and takes into account new providers of innovative payment services that have appeared since the first PSD, […]

The great power of Social Media

Many of us pale and get a little clammy when we start thinking about social media use, especially in a professional context. The power of social media marketing is undeniable – we have all heard of people whose careers have risen out of the ashes due to clever social media use, and small businesses whose […]

Preparing Your Cyber Monday Strategy

Are You Worried About Cyber Threats to Your Company’s Website? If so, you’re not alone. The threat of hacking and malicious attacks on business websites is a growing concern for companies of all sizes. In fact, a recent national survey of 500 SMEs in Ireland conducted by Big Red Cloud, as reported by Irish Tech […]

Seven winning tips to give your eCommerce website a Christmas sparkle!

2020 has been a year like no other, and it’s finally coming to a close. This is the time to get our most incredible promotions out there, looking forward to a great time with pumpkin spice lattes, great Black Friday deals, frosty mornings and Christmas gifts. All of the above is still true, but COVID-19 […]

6 Vital Tips to Improve Your SEO Performance

These unprecedented times have changed the world and the way it functions, and it’s never been more important to polish your digital presence, whatever your industry. As we move between lockdowns and restrictions during COVID-19, internet use has surged — but how can you steer this extra traffic to your site? You can start by […]

Importance of Website Security

Why Website Security Should Be a Priority for Your Business In today’s digital landscape, cyber threats are constantly evolving. For businesses, especially SMEs, the consequences of a cyber-attack can be devastating, from data theft to loss of customer trust. In fact, a survey by Big Red Cloud found that 40% of SMEs in Ireland had […]

5 Halloween ideas to make your digital marketing spooktacular!

Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack and, of course, monstrous puns. Ireland, the place where the holiday originates from, is no different. Although it’s connected with the Samhain Celtic tradition, when the end of the pastoral […]

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals that most data controllers in the country use pre-checked boxes to acquire permission for using cookies on their websites, including marketing, advertising and analytics cookies. […]

5 Things you need to know about temporary reduction in the standard rate of VAT

We know you’ve seen loads of content talking about the reduction in the standard rate of VAT from 23% to 21%, effective from 1st September 2020 to 28th February 2021. The change is part of the Jobs Stimulus Plan, announced by the Government of Ireland in July as an answer to the COVID-19 crisis and […]

Don’t miss this opportunity for funding in Enterprise Ireland’s €5.5m Online Retail Scheme

As the whole country adapts to the ever-shifting ‘new normal’ forced by the COVID-19 pandemic, the Enterprise Ireland Online Retail Scheme has been a lifeline for Irish businesses. In July, Tanaiste Leo Varadkar announced that 183 Irish companies were successful in the first round of applications, sharing an overall funding amount of €6.5 million. And […]

Everything You Need to Know About How to Post on Instagram but Were too Afraid to Ask

With so many social media platforms, and the exponential rise of TikTok, many thought Instagram would take a hit in 2020. But these predictions don’t add up — Instagram recently topped a billion users and even after 10 years its popularity is still growing among personal users, content creators and businesses of all sizes. With […]

Enterprise Ireland’s Online Retail Scheme – Round 2

Trying to keep your business above water during the COVID-19 pandemic? Enterprise Ireland’s Online Retail Scheme Round 2 could be a lifeline After the recent success of the first phase of Enterprise Ireland’s Online Retail SchemeEnterprise Ireland has just thrown another lifeline, with the second phase of COVID-19 Online Retail Scheme that has €5.5 million […]

Globalisation: How eCommerce has made the world flat

Globalisation: How eCommerce has made the world flat In the Middle Ages, the misconception that the Earth was flat was finally put to bed by astronomers and explorers. Now in the most connected era in history, the argument is resurfacing – but this time in relation to technology. In his book The World Is Flat, […]

Four steps to build the best Strategic Housing Development (SHD) planning application website

If you’re applying to An Bord Pleanála for Strategic Housing Development (SHD) planning permission, you’ll need a planning application website that clearly lays out your proposal and all of your official documents to the public. Many web development agencies claim to offer deals that include creating a website that meets all of An Bord Pleanála’s […]

How To Run Your eCommerce Site During COVID-19

Digital transformations over the last two decades have seen the highest jump in the number of adopters and embracers recently owing to the unprecedented times of lockdowns and social distancing. The world has adapted to a more modern way of functioning while shifting from handshakes to Namaste. Rather than cutting down on operations because of […]

A Complete Guide to Successful A/B Testing for Your Website Design

A/B testing is a powerful tool to improve your website’s performance, user experience, and conversion rates. It allows you to experiment with different design elements, layouts, or features to see which version resonates best with your audience. Here’s a step-by-step guide to conducting successful A/B testing for your website design: 1. Understand the Purpose of […]

Six graphic design tools to help you set up your project environment

If you really want to send a graphic designer into a boiling rage, send them an artwork created with the wrong software, or in tiny resolution. Better: promise them artwork and send a picture attached on a spreadsheet instead. You’ll feel the rage from a distance!.  Jokes aside, if you’re a graphic design pro or […]

5 Awesome eCommerce Trends You Need to Know for 2020

With the rise and rise of social media, brand image and personalisation, eCommerce trends are definitely taking off in new directions in 2020. Adapting to these trends not only means higher ROI for your eCommerce store. They produce satisfied customers who are connected and engaged with your brand and will happily support your business in […]

Using LinkedIn to Promote B2B Brands

If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

Search Engine Optimisation

What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology with something like hesitation—this only worsens when acronyms like PPC, CPM, CPA, and SEO appear out of nowhere. Before you reach for that novelty stress ball on your desk though, […]

10 tools to make remote work easier

Now that some restrictions have been eased, Ireland can start to see the end of the pandemic lockdown on the horizon. A lot of work still needs to be done to make sure the country will pass the five phases of our roadmap to reopen the economy safely. While many of us are still working […]

Twitter Ads: the good, the bad and the branding!

Are you thinking of advertising on Twitter? Twitter is the most powerful social media platform for tapping into real-time global conversations and trends – so it’s also an essential tool for a dynamic business. Through Twitter Ads, you can enhance your brand image and boost results and conversions. The platform is also great for a […]

How To Write LinkedIn Posts That 86% of Connections Will Click

With over 610 million members, LinkedIn is by far the best social media platform for professionals — but only 1% of active users share posts regularly. The other 99% are missing out on the benefits of LinkedIn’s huge reach for businesses and personal profiles. Publishing a post on LinkedIn has many benefits. For instance, when […]

7 Exciting Predictions for The Future of Web Development

When we think we’ve seen it all in terms of technology, yet another new shiny item is unveiled to us and the same holds true for the future of web development. It feels like only yesterday we were being told to ensure our websites were optimised for mobile over desktop use, develop better quality extensions […]

8 hacks from the Matrix team to help you adjust to COVID-19 working from home

With everything that’s going on — or lack thereof — we thought we’d share some insights on how we work best from home. During these strange times, we believe it is important to remain positive and promote the positive effect of remote working, if it’s an option for your business. We want to help you […]

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of self-isolation, this could be the perfect time to focus on tasks that we normally push to the back of the queue, and often forget. But one thing never changes in […]

Matrix mobilises for COVID-19

As a company, as a team and as your online partner, we want to assure you that we are actively managing the COVID-19 situation. This is an unprecedented situation for businesses in Ireland, and we can minimise disruption if we all act in a calm, responsible and proactive manner. Here are some updates we’d like […]

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms, a blog with constant updates or even a mobile application. But more than merely setting up a landing page and a Facebook profile, your brand needs to convey your story, […]

The Pros and Cons of Twitter

The Pros and Cons of using Twitter as part of your Digital Marketing Strategy Twitter reunites approximately 340 million monthly active users (as of January 2020), which makes it one of the most popular ones from the past five years. That said, it is important to carefully consider all the pros and cons of it […]

Why Your Business Should Be On TikTok

It’s time to get creative and ramp up the marketing efforts a notch, as TikTok is taking the world by storm at the moment. Everyone, from young kids to grandparents are on TikTok recording hilarious and entertaining videos. So what exactly makes TikTok tick?  With over 795 million users across the globe (that’s half the […]

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets used to display as position zero in a box at the top of the SERPs, but that URL could be displayed further along the page too. You essentially ranked twice! […]

Top 5 Fresh Web Design Trends in 2020

Trends might come and go but in order to stay relevant, it’s imperative that you follow web design trends to satisfy your customers. With today’s instant gratification rush and fluster, customers are more in tune with brand messaging and the online experience they desire. If your website fails to meet their needs, in just two […]

“Look to the future, it’s only just begun”

So goes the famous Christmas song by Slade and it’s very much our outlook in Matrix as we head into our 20th year. We will allow ourselves to indulge in a small bit of nostalgia later in the year when we hit the 20-year milestone. Expect some reflections and some embarrassing photos!  Despite the future […]

Data Privacy: four things you need to know to offer a safe place for your clients online

The old saying “In God we trust. All others must bring data” couldn’t be more relevant these days. In this generation, data has become the most valuable asset in business — with positive and negative consequences. In Europe, we’ve been protected by the EU General Data Protection Regulations since 2018, and Ireland has its own […]

Online Advertising 101: What Works Best?

The global online advertising industry has expanded rapidly in the last decade. We all come across hundreds of ads while surfing the internet and research by Deloitte suggests that it has been affecting our buying decisions to a great extent, thus making it an essential aspect of marketing strategy. The first rule of online advertising […]

Secure Your Site Year-Round, Not Just at Christmas

Prioritizing E-Commerce Site Security This Holiday Season As the holiday season approaches, e-commerce sites experience a surge in traffic and sales, making security a top priority. However, safeguarding your website should not be limited to just the holiday rush; like a physical store, it requires continuous vigilance. Your online business faces two main types of […]

New Year’s Resolutions for Your Digital Marketing Strategy

A Fresh Start for Your Business! As we embrace the new year, it’s the perfect time to reflect on our lives and habits. Many of us are looking to improve, whether it’s quitting bad habits or adopting healthier ones. But what about your business?   Just like personal goals, setting resolutions for your digital marketing […]

Matrix is partnering with Doofinder to optimise your online store’s search engine

The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone application or a solution for their e-commerce stores. That’s why we think that we have found a game-changer for our clients who want to succeed in eCommerce: Doofinder. This tool […]

Essential Elements Your Website Needs

Do you feel like your website is a bit stale? If it’s been a while since you last gave it a makeover or you’ve noticed a dip in performance, it might be time to refresh things. The world of web design moves fast, and keeping up is key to keeping your visitors happy and engaged. […]

Instagram is hiding likes all over the world: what should we do now?

A bright sunny day outside. Totally instagramable, you think. Can you imagine how many likes a good picture of it would get? Well, during this week, some Instagram users from Australia, New Zealand, Ireland, Italy, Japan and Brazil woke up like this: The Social Media platform is testing a new “non-feature”: removing the number of […]

Is there anything new to celebrate on Emoji Day?

As we celebrate Emoji Day, we embark on a journey to explore the origins, evolution, and significance of emojis in our daily lives. We understand that emojis have become an integral part of modern communication. From conveying laughter to expressing affection, emojis have transformed our digital conversations. It all started with Shigetaka Kurita, a Japanese […]

What Makes a Good Website

How Matrix Internet Delivers It Every Time In the digital age, your website is more than a business card. It’s your brand’s voice, your best salesperson, and often the first impression you make. But what makes a good website? Fast loading? Sure. Mobile-friendly? Of course. Nice-looking? Definitely. But that’s only the surface. At Matrix Internet, […]

Build your brand using Twitter

Twitter is a social media platform that has become an integral part of building a brand. With its wide reach and ability to create engagement with users, Twitter provides a great opportunity for businesses to establish and grow their brands. What do we know about Twitter? Twitter requires short easy messages with no more than […]

How To Optimise Your Social Media Presence for Sales

Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

Facebook Dating – Is It Time To Break Up With Facebook?

Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developer’s conference when he announced that Facebook would be providing a dating service by the end of 2018. Focusing on ‘building real, long-term relationships, not just hookups’ the app will suggest potential partners based on interests and likes. It will also allow users […]

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use its Social Media presence to become so successful? They have a worldwide audience and fans who are […]

Using Your Website’s ‘About Us’ Page to Engage

The ‘About Us’ page of many business websites is woefully underdeveloped. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

The Hidden Rules of International Marketing Success

Why Some Export Marketing Campaigns Succeed — and Others Fall Flat Taking your business global isn’t just about logistics and customs—it’s about getting your message right in markets that don’t know you yet. Export marketing campaigns can make or break international growth. Some brands thrive by understanding local needs and cultural nuance, while others fall […]

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the idea of the sales funnel, the multi-step journey that people take from being unaware of your brand to deciding to spend their money on it. Understanding the concept of the […]

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week, when almost everyone around the world prepares to be Irish for a day, is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost […]

When is time to update images on Website?

Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images.  Most people understand they need a website redesign every few years. Despite this,  we forget that we need to constantly […]

The Exporter’s Guide to International SEO

How to Build Search Visibility Across Borders, Languages, and Markets In today’s global digital economy, exporting isn’t just about logistics and customs—it’s about being discoverable. For companies scaling internationally, SEO (Search Engine Optimization) becomes a strategic growth lever. But ranking on Google in Dublin doesn’t guarantee visibility in Düsseldorf, Dubai, or Delhi. Welcome to international […]

Why Exporters Need More Than a Website

The Digital Experience That Sells For export-ready businesses, your website isn’t just a brochure — it’s your first international salesperson. In competitive global markets, user experience (UX), design, and digital strategy are just as crucial as pricing or product specs. Yet too many exporters still treat their website like an afterthought. What Exporters Are Getting […]

Instagram’s Scheduled Post Feature Rolled Out

Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

Instagram’s Ever-Changing Options

Instagram is one of the most popular social media channels.  The number of users recently passed the 800 million mark. People love pictures, so it makes sense that we love a platform focused on sharing photos quickly and easily.  Instagram’s latest change is to their popular Stories feature.  Initially, this feature was created to allow […]

5 Tips for Effective Calls to Action Website Elements

Your website has a purpose. Whatever you are selling, your website is there to motivate people along their journey to actually making a purchase. Calls to action are the signposts telling them which direction to go next while also encouraging them to keep moving closer to making that purchase. You do not want your web […]

What Does Facebook’s New Change Mean for Marketing?

Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

Has the IoT Lost the Run of Itself?

Being able to set your house alarm remotely is a fantastic use of technology. Sat nav has saved many of us from becoming hopelessly lost and wasting hours, not to mention litres of petrol. The Internet of Things is really a glorious development, putting cutting edge technology to use to make everyday tasks easier. People […]

Make Your PPC Ads Stronger in 2018

Pay-per-click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is constantly evolving, and PPC is no different. If you are considering using PPC for the first time in 2018 or revamping an established campaign, it makes sense […]

3 Tips for Compelling Video Tutorials

Video is hot and getting hotter as a digital marketing tactic. Brands can use video in many ways on their websites and social media. All of the options will strengthen their marketing. You can use video to give your audience a tour of your facilities, some insight into how you make your products or tutorials […]

New Year’s Resolutions for Successful Blogging

The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage with them and demonstrate your expertise, helpfulness and responsiveness. It doesn’t close sales, but it does power the engine of your inbound marketing. How can […]

4 Key Digital Marketing Trends for 2018

What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do every day. And we see four key trends emerging for 2018 that will give some extra muscle to your marketing. To draw in new leads, engage meaningfully and close more […]

Emoji Are Taking Over the World

If you are worried about some sort of alien invasion, you should be looking closer to home.  We are being invaded and taken over. But not by space aliens or ‘big brother’ bureaucracy.  The invader is of our own creation.  And they are generally yellow, not green.  Emoticons and emojis are making inroads in the […]

6 Tips for a Better Online Shopping Basket

People don’t decide to buy from your website because they heard great things about how easy to use your online shopping basket is. It isn’t going to draw people to your site or make them want your products. But it can frustrate a web visitor to the point that they abandon the basket, or it […]

Getting More Engagement Online at Christmas

By now, the Christmas shopping season is in high gear. Many of those looking for presents online now are feeling a bit of pressure.  And that is a fantastic opportunity for online retailers to step up their game. Those worried shoppers need help and reassurance.  Delivering it is the way to convert those visitors to […]

‘Tis the Season to Analyse Your Web Stats

If you are selling online, this should be a very busy time for you. And that means it is an excellent time to review your metrics and see exactly what people are doing on your website. If your business is not using Google Analytics to understand visitor behaviour on your site, you are missing out […]

All About Taglines

Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your brand. It sets you apart from the competition and gives people an easy way to remember and associate you with what you sell. Taglines don’t have to focus on products. […]

Going Big: Reaching an International Market

Is it time to take your brand to the next level and reach out beyond your own borders for new, international customers? When you start to get interest from overseas and have the capacity to provide more product than your national market demands, it is time to consider going big, really big. The idea of […]

Should You Be a One-Page Wonder?

When you are planning a brochure website, one of the first things to consider is whether it should be a one-page website or a multi-page site. Neither is better than the other; it comes down to your company’s specific audience and needs. One-page sites are becoming more popular, but when are they effective and when […]

Uber: Getting It All Wrong

Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign.  And other times, the company is Uber getting in more hot water for making a mess of things.  Now the app that links drivers and riders […]

What Do They Really Want to Buy from You?

Knowing what your customers really want to buy from you is the key to successful marketing. What do they want? It sounds at first like a ridiculously simple and obvious question.  But what they want is not just the tangible item they are paying to obtain.  It’s more nuanced and intangible. A person purchasing a […]

Internet of Things Making Driving Safer

Are you planning to buy a new car next year?  You might want to wait until April. Next April, the internet of things will shift up a gear on Irish roads.  New cars will be equipped with a feature that uses GPS tracking to alert emergency services in the event of an accident.  This should […]

What Does Twitter’s New Character Count Mean for You?

Twitter recently announced that it is expanding the number of characters permitted per tweet.  Tweets have been limited to 140 characters since the platform’s debut, but now they are doubling that to 280 characters.  Obviously, this means you can say more per tweet.  But it doesn’t mean you necessarily should! Twitter is all about fast-flowing, […]

How Can You Reassure Online Sales Leads?

If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on your company.  Why not?  They need reassurance.  This is especially hard for new companies because they don’t have an established reputation.  But some simple changes to the website can do […]

4 Digital Moves Exporters Must Make Now

From intelligent funnels to AI-driven automation For many exporters, the leap to global growth starts with a website and ends with a prayer. But in today’s fast-moving B2B landscape, outdated lead generation tactics and one-size-fits-all campaigns just don’t cut it anymore. If you’re serious about scaling internationally, you need more than a digital presence—you need […]

Zoom Courier Software: automation that actually delivers

In an industry where speed, transparency, and efficiency determine success, many courier companies are reaching the limits of their outdated systems. The digital transformation is opening up new opportunities to stay competitive, especially through specialised software solutions like Zoom Courier Software, that automate routine tasks and improve communication. Traditional courier systems are falling behind: Rising […]

5 Ways Irish Businesses Can Use Their Location to Market

No matter what kind of business you have, you can use your company’s location to help you move up the search engine results page.  Even if your customers never come to your physical premises, your location is a vital part of your brand.  It is one of the things that sets your company apart.  The […]

Liven Up Your Marketing with Live Streaming

Live stream video is becoming more popular all the time.  It’s immediate and engaging, two of the most powerful qualities a social media campaign can have.  Live video gives your audience a glimpse of the real people behind your brand.  And people like people better than images.  So how can you up your social media […]

Ireland’s Internet Day – An Evening With Jimmy Wales

The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is in its third year, will be held at MacNeill Theatre, in the Hamilton Building at Trinity College Dublin. The aims of the event are to […]

3 Tips for Business Blogging

Boost Engagement, Improve SEO, and Convert Visitors into Customers A well-maintained blog can significantly boost your business’s online presence. With the right strategy, blogging can enhance your search engine optimization (SEO), attract new potential customers, and introduce your brand to those who may have never heard of you—but are part of your target market. Once […]

Doing Good with Your Christmas Marketing

It’s too early to start your Christmas marketing, but it is time to start fine-tuning it.  Consumers today, particularly millennials, choose brands they identify with and that often means brands that share their values.  People want to use their disposable income to do good, and choosing a company that demonstrates ethics in line with their […]

Matrix Internet Turns Sweet Sixteen!

A Leading Digital Marketing Agency in Dublin, Ireland Since its inception at the dawn of the new millennium, Matrix Internet has become one of Ireland’s leading digital marketing agencies. From humble beginnings, the Dublin-based agency has grown into a full-service digital powerhouse, serving over 500 clients with a dedicated team of 15 experts from across […]

Don’t Let Your Website Look Derelict

We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

The eCommerce Retailer’s Guide to Using Color

Things you can do to increase conversions eCommerce is a big business. In the U.S., eCommerce sales are expected to reach $500 billion by the end of 2017; European sales are expected to hit $250 billion by the end of this year, too, which means there’s a lot of online competition. In the past, eCommerce […]

Storytelling as Marketing Tool: An Indispensable Strategy for Your Small Business

Why Storytelling is the Secret Weapon Your Small Business Needs Let’s face it: the way we experience the internet is changing fast. People are tired of ads bombarding them from every direction. Many of us now use AdBlockers or VPNs to dodge intrusive ads, and businesses are starting to notice. The flashy, clickbait tactics that […]

First Encounters: maximise AdWords conversions using landing pages

Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched, it seems obvious that a lot of us are actually doing something wrong. According to a new study by WordStream’s Mark Irvine, although Google Ads generates almost a yearly $80 […]

In-App 360s: Facebook Cover Photos With a Twist

Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of the work for you; you may even have relied simply on word-of-mouth. But, even if the latter was true, I bet you googled your colleague’s […]

The Low Down on Two New Snapchat Features

Our guest contributor this week is Denis Brzozowski, an entrepreneur, designer, and founder of Wolfden Creative. In this post, Denis explains two new Snapchat features and how they can benefit businesses of all sizes. DENIS BRZOZOWSKI In the past 6 weeks, Snapchat has introduced two new somewhat game-changing features to their app. In this article, […]

The Google Menagerie: Understanding SEO and Google Updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by presenting results in order of relevance and quality. This means that they try to make sure you have the most efficient experience possible when you use […]

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus and it feels great. In just a few weeks we’ve greatly reduced the amount of our waste that is sent to the landfill; We’ve realised just how much of our waste can be responsibly recycled. In a […]

eCommerce and Social Media: five top tips to stay ahead

What is eCommerce and how does it integrate with social media? Most of us have bought jewellery off Etsy, textbooks from Amazon, and limited edition kitsch through eBay. But what exactly is eCommerce – this wonderful thing that can fill your life with kitsch lunch boxes you never even wanted – and more importantly, how can […]

How to Promote Your Business with Twitter

Great examples of how not to use Twitter The world is watching Twitter now to keep up with a certain world leader who is extremely fond of social media platforms. The downside of spouting off on Twitter when upset has never been more clear.  And if you’ve ever considered using Twitter to deal with your […]

When Spotify Ads Burst Your Bubble – Advertising in the Age of Curatorship

Spotify has consistently delivered spectacular advertising campaigns. They are masters in using the data at their disposal as a way to connect with users and the general public in a way few brands can. They have huge leverage: the product they are selling is, on its own, a means to connect people to one of […]

Understanding The Consumer Decision Journey

Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average consumer can help marketers to secure more qualified leads for their business. Mark Power The sales development or (SDR) process in any credible sales organisation is akin […]

Using Microinteractions to Improve User Experience

Mmm.. Is it doing anything? I better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit your headphones’ cord and send them flying off your ears. Or when you get stuck behind a slow walker, and you hear the train arriving at the platform. Sheer exasperation. […]

Why Your Digital Marketing Plan Matters

Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy. That includes SEO, Social Media, UX… you name it. Briefing your agency on who your target is, the market you operate in, your pricing strategy, as well as your medium-term […]

Does Your Marketing Understand Millennials?

Millennials and Gen Z—today’s most coveted demographics—have grown up with the internet as an integral part of their lives. While their preferences may differ from previous generations, the core of marketing remains the same: understanding your audience and communicating with them in the way they prefer. Take, for example, a recent study by Defy Media’s […]

World Emoji Day 2017

The humble emoji have become so ingrained in our daily lives that we rarely give them a second thought. But did you know that these wonderful characters have their own special day dedicated to them? And that day is today! (July 17th). Launched in 2014, World Emoji Day is the creation of Emojipedia founder Jeremy […]

What Is CMS?

What Is a CMS? A Content Management System (CMS) is a tool designed to simplify updates to your blog and website. While some might think using a CMS requires advanced technical skills, the reality is quite the opposite. A good CMS is user-friendly, making it easier to manage your website and blog without needing to […]

Training Your Digital Marketing Team This Summer

Parents across Ireland are now frantically trying to enrol their children in summer programmes.  And adults are looking for interesting and enriching summer school programs for themselves.  What about your company?  Are you looking at any courses for your staff?  Matrix offers in-house training programmes and master classes. We can educate and empower the people […]

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties.  And it’s helped your customers arrive at your brick-and-mortar location.  The developed world has gotten rather dependent on Google Street View since it was launched […]

Hope for Impulsive Social Media Users

The world has a growing awareness of the dangers of posting to social media when your head isn’t in the game.  It’s so easy to fire off a quick post when you are tired or irritable and regret it. Most of us have had a moment of poor judgment on social media and had to […]

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding start-up Irish companies to prosper by enhancing their online presence by providing access to top professional digital agencies. Due to our efforts in last year’s […]

The Power of B2B Networking in Today’s Digital Age

Humans Thrive on Connection Before the era of social media and digital networking, traditional face-to-face interactions were the cornerstone of business relationships. Despite the convenience of online platforms, in-person meetings still hold unmatched power, especially in B2B sales. Trust and meaningful connections often stem from personal interactions, making events like BizExpo an essential part of […]

Driving Bargain Hunters to Your Site

Everyone loves a bargain.  So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to spend any money.  We mean you should strive to attract those people who have a clear need and want to get a bargain on the […]

Can You Win with a Facebook Contest?

Social media is a powerful marketing tool, but what about those Facebook contests so many companies use?  We all see them streaming through our newsfeeds.  Do they really pay off?  Or do they annoy people?  The answer is… it depends.  Like any marketing campaign, a Facebook contest can soar or flop depending on the effort […]

How to Power Up Your Email Marketing

Integrating Email Marketing into Your Larger Strategy To maximize the effectiveness of your 2024 email marketing efforts, it’s crucial to understand how email fits into your broader marketing strategy. Email marketing is not an isolated tactic; it’s a vital tool for nurturing leads through your sales funnel. While sending newsletters and announcing special events are […]

Keeping Your Blog Ethical and Transparent

Guidelines for Blogging Ethics Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics, focusing on transparency in product reviews. They aim to curb the practice of bloggers reviewing products without disclosing compensation. Under these guidelines, such posts must be clearly labelled as marketing content. While this may seem like a significant change, it […]

Why We Love HubSpot – and Think You Will Too

Power of Inbound Marketing In the ever-evolving world of digital marketing, staying ahead of the curve is not just a competitive advantage; it’s a necessity. At Matrix Internet, a fully accredited and certified HubSpot partner, we’ve seen firsthand how this platform transforms marketing strategies. HubSpot empowers businesses to streamline, enhance, and automate their marketing efforts […]

Social Media vs. Email Marketing: When to Use Each

Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

Should Your Business Have a Newsletter?

Social Media vs. Email Marketing: When to Use Each In today’s digital age, small and medium-sized businesses have numerous ways to connect with their target audience. However, it can often be difficult to determine which communication channel will work best for your message. Should you reach out through social media or email? The answer depends […]

Up Your Social Media Game in 3 Steps

Mastering Social Media: Simple Steps to Boost Your Brand’s Online Presence” Your company’s social media presence shouldn’t be an afterthought—it should be a cornerstone of your digital marketing strategy. Many small and medium-sized business owners recognize this but don’t fully commit, leaving them without the full benefits despite their efforts. If your social media isn’t […]

Back Up Basics

Backup Basics: Protecting Your Data Before Disaster Strikes You know you should back up your computer regularly—just like eating five servings of fruits and vegetables a day. But life gets busy, and it’s easy to put it off, thinking you’ll catch up later. The problem? Disaster doesn’t wait for a convenient time. A single click […]

Is SEO Dead?

The Truth About Search Optimization in the Age of AI In the ever-evolving world of digital marketing, some claim that SEO is dead. With the rise of AI-driven search engines and evolving algorithms, is traditional SEO still relevant? Or is it simply changing into something more sophisticated? The Evolution of SEO Google and other search […]

Google Ads On A Moderate Budget

How to Run a Successful PPC Campaign for Small Businesses Many small business owners assume that Google Ads are only for large enterprises with big marketing budgets. However, the truth is that pay-per-click (PPC) advertising is an accessible and effective tool for companies of all sizes, even with a limited budget. With careful planning, the […]

Does your website include a photo of you and your team?

The Power of Including Team Photos Take a moment and think about it. If you read that and felt a twinge of discomfort—like, “Ugh, I really don’t want my face on there, it won’t help sales, what if people make fun of me?”—it’s okay to breathe. If you’re a small business owner or sole proprietor, […]

The Rise of Ransomware

How to Protect Your Business and What to Do If You’re Targeted Headlines worldwide are dominated by the latest ransomware attack, and the notorious Wannacry virus has affected computer systems across at least 150 countries, wreaking havoc on organizations, including the UK’s National Health Service. With the increase in these types of cyberattacks, understanding ransomware […]

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if you’re not selling products or services directly online. You may be wondering, “If I’m already marketing on social media, why do I need a website?” […]

How Cloud Storage Expands Your Horizons

Unlocking the Potential of Cloud Storage for Small Businesses Many small business owners assume that cloud storage is only for massive corporations with global teams or digital nomads working from exotic locations. While it’s essential for those groups, cloud storage offers significant benefits to small businesses as well. Whether your business operates online or has […]

Android O Is on the Way!

A Game-Changer for Mobile Marketing and UX Later this year, Android users will be treated to a new and powerful operating system—Android O. Expected to launch in late summer, likely around August or September, this update brings a host of exciting features that will have a big impact on both user experience (UX) and how […]

Is Your Brand Image Working?

Evaluating Your Brand Image: Is It Helping or Hurting Your Business? Are your sales meeting expectations? Is your customer base growing steadily? If so, that’s fantastic—you’re on the right track. But if your sales aren’t where they need to be, something might be off. If you’re confident that your product or service is high quality […]

Tale of Two Drink Ads

What Makes the Difference? Two recent drink ads have captured public attention in contrasting ways. Both ads aimed to tackle contemporary social issues, each featuring people stepping out of their comfort zones to share a drink with someone from the “other side” of an ideological divide. Yet while one ad sparked widespread outrage, the other […]

The Power Of The Call To Action

Your Gateway to Building Customer Relationships In digital marketing, every strategy ultimately aims to engage potential customers and guide them through the journey toward becoming paying clients. One of the most effective ways to achieve this is through a Call to Action (CTA). A CTA is a carefully crafted invitation that encourages your audience to […]

Influencers: Social Media Marketing’s Secret Weapon

Social Media Marketing’s Secret Weapon Social media influencers have become one of the most powerful tools in marketing today. Their ability to sway opinion and engage audiences makes them a valuable asset for brands looking to build trust and visibility. But what makes an influencer effective, and how can brands build productive partnerships with them? […]

Creating Perfect New Website

What is the proper prep work? Your website is not just a digital version of a phone directory ad.  It’s a powerful tool in your business’s strategic marketing and delivery of your products and services.  So what should you do to prepare before you create a new website? Understand your business! Who are you?  Why […]

Understanding User Experience (UX)

Why It Matters for Digital Marketing User Experience (UX) plays a crucial role in determining how successful your digital marketing efforts will be. It’s more than just making a website visually appealing—it’s about creating a seamless, enjoyable experience that encourages visitors to engage with your site and take action. What is UX? At its core, […]

Does Your Website Need a Good Chat Up Line?

Getting Live Customer Support Right To make live chat a positive experience for your visitors, consider the following: 1. Train Your Team Your live chat staff should be as well-trained as your phone or in-person customer service team. They need to: Know your product or service inside out. Have access to detailed information and a […]

Digital Marketing For Rural Ireland

Digital Marketing for Rural Ireland: Is Your Strategy Keeping Pace? Two recent announcements about expanding broadband in rural Ireland have reshaped the digital landscape, proving that businesses can no longer ignore rural audiences in their marketing strategies. Enet has committed to delivering high-speed fiber broadband to ten towns across Ireland, including Ballinasloe, Ballybofey, Ballyshannon, Buncrana, […]

Don’t Be Afraid of the Dark Social

What It Is and How to Handle It “Dark social” might sound ominous—like the title of a thriller or the name of an emo band—but it’s actually something most of us do daily. Imagine reading an article online and thinking of someone who’d love it. Instead of clicking the share button, you copy the URL […]

Instagram vs Snapchat. The Battle Continues In 2017

Importance of Snapchat for B2C Back in August, we invited Denis Brzozowski, Creative Director at Portsmouth-based agency Wolfden Creative, to contribute a guest blog on the emerging importance of Snapchat for B2C Marketing. Now, Denis is back, with a fantastic article about the intriguing battle for superiority between Instagram vs Snapchat and what 2017 has […]

How Can You Boost Your Business Blog?

How Can You Boost Your Business Blog? Your business blog is more than just a collection of posts—it’s often the first impression potential customers have of your brand and the gateway to your sales funnel. Unlike the static elements of your website, your blog is dynamic, up-to-date, and a key player in driving traffic, building […]

Could a Custom App Solve Your Problem?

Streamline Your Business with Tailored Software Solutions Are inefficient processes or manual tasks slowing your business down? If off-the-shelf software doesn’t meet your needs, a custom app tailored to your specific challenges could be the solution you’ve been searching for. At Matrix Internet, we specialize in creating custom software and applications for businesses of all […]

Mobile Payment Technology Is Changing the World

The Rise of Mobile Payment Technology Did you know that over 80% of Irish consumers now manage their finances digitally? Mobile payment technology has revolutionized how we handle transactions, offering convenience, security, and accessibility. From empowering rural families in Africa and Asia to reshaping consumer habits in Ireland, this technology is transforming lives and businesses […]

How Matrix Internet Helps Export Companies Succeed Online

Going Global If you’re an exporter, you already know the opportunity is massive. With the right partners and platforms, your products could reach buyers across Europe, the U.S., the Middle East — and beyond. But international growth isn’t just about having something great to sell. It’s about being found, trusted, and chosen online — often […]

Get Ready, Get Set, Go Green

Tips for a Stellar Paddy’s Day Campaign It’s March—have you launched your St. Patrick’s Day advertising campaign yet? If not, don’t worry! There’s still time to create a campaign that stands out. St. Patrick’s Day presents a golden opportunity to connect with your audience, whether you’re targeting a local Irish market or a global audience […]

Mind Your Language This St Patrick’s Day!

St Patrick’s Day is just around the corner, and Seachtain Na Gaeilge is in full swing. The snag is 17 days of celebrating the Irish language in the run-up to St. Patrick’s Day. It’s a great time to get your Irish on and use a bit of your cúpla focal on social media to promote […]

Building Your Prospects List Through Content

A Proactive Approach to Marketing Content is more than just a marketing tool—it’s the foundation of your inbound marketing strategy. Well-crafted digital content does more than inform; it attracts, engages, and converts potential customers. It positions your brand as an authority and builds trust with your audience. But if you’re only using content to generate […]

DCU Is Making STEM Child’s Play

New approaches to teaching STEM subjects Science, technology, engineering and maths aren’t the easiest subjects in the school curriculum, but they are critical.  And Dublin City University is teaming up with Lego to make them more fun for children around Ireland.  DCU has launched their new Lego Education Innovation Centre at the Institute of Education […]

What’s up with Whatsapp for Business

Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]

The Power of Facebook Campaigns

Driving Engagement, Brand Growth, and SEO Impact Like any marketing tool, Facebook campaigns should be used strategically to maximize their effectiveness. Social media and video are two of the biggest trends in digital marketing today, making Facebook a powerful platform for engagement and brand building. With features like Facebook Live, businesses can attract followers, create […]

What Do Search Engines Want?

What Do Search Engines Want? Understanding what search engines value can be challenging because they frequently update their algorithms without notice. This dynamic environment makes it difficult for marketers to keep up with the latest SEO trends and best practices.   To improve your website’s ranking in search engine results, it’s essential to focus on […]

UX Matters

How Happy Are Your Visitors? User experience (UX) is crucial for the success of your website. However, it’s important to recognize that UX is subjective; not every user has the same expectations or level of knowledge. So, how can we determine if visitors are having a positive experience on our site, or if they are […]

Is The Internet Set To Tame Online Trolls?

What we have seen so far? Online trolling has become a significant issue in digital spaces, affecting individuals, businesses, and public discourse. Various studies indicate that internet trolls often experience dissatisfaction in their own lives, which may fuel their negative behaviour online. From those who instigate arguments on social media to chronic critics who leave […]

How Can Irish SMEs Compete Online?

What about doing it better? In a rapidly evolving digital marketplace, Irish SMEs face stiff competition from larger British retailers, especially as more Irish shoppers are drawn to enticing deals online. According to Visa, the exchange rate has made British websites particularly attractive, resulting in a noticeable loss of sales for Irish businesses during peak […]

Timing Your Tweets

In marketing, timing is everything Social media is a powerful tool to promote your brand and to promote your content.  You can’t just publish a blog post or put a special offer on your website and hope people see it.  When you are using social media to pull traffic to your blog or website, timing […]

Irish Users The First To Test Facebook Stories

For those of you who have been following developments, Facebook’s continuous attempts to crush Snapchat have been the source of much intrigue. Now, the social networking giants have launched their boldest statement yet, by rolling out their own version of Snapchat’s flagship Stories feature. In an exciting twist, the app-based feature has initially been trialled […]

What Is A Sales Funnel?

Understanding the Sales Funnel For many small business owners in Ireland, particularly in bustling cities like Dublin, the journey begins with a passion for their craft and expertise in their field. However, to survive and thrive in today’s competitive marketplace, these entrepreneurs must become quick learners, adept at various aspects of running a business. While […]

How to Engage Visitors with Video on Your Website

Think about how you can get the most out of your efforts In today’s digital landscape, videos are becoming an essential component of website content. With advancements in technology, creating high-quality videos has never been easier or more affordable. However, to truly engage your visitors, it’s crucial to think strategically about how and when to […]

What Size Blog Fits Your Audience?

The information you are Sharing When it comes to blogging, does size matter? Yes, but not as much as quality. Well-written, engaging, and informative content should always be the top priority. However, once you have quality covered, what’s the ideal length for your blog posts? Research by Orbit Media shows that blog posts are getting […]

Marketing Your Irish Business

Stand Out with Authenticity Irish businesses, whether catering to a domestic or international market, have a unique opportunity to differentiate themselves through their identity. Local online businesses can connect with their home audience by emphasizing their roots, while Irish businesses selling abroad can leverage Ireland’s globally positive image. In a world of impersonal multinational corporations, […]

The Benefits Of Guest Blogging

Expanding Your Reach and Authority Guest blogging—providing blog articles for another site and inviting others to contribute to yours—can be a game-changer for businesses and individual professionals alike. With the right collaboration, guest blogging is a true win-win for both parties. It’s important to remember that guest bloggers also benefit from this exchange, so don’t […]

The Other Reason Your Business Needs to Be Online

It’s more than survival—it’s about enhancing your customer experience and meeting their needs. Your business exists to make money. That’s the goal, but it’s not the only thing you do. Success comes from solving your customers’ problems, and the chances are your business addresses more than just one of their needs. You provide a solution, […]

How to Have Happier, More Productive Staff

It’s not just about perks—it’s about growth and engagement. Happier staff and more productive staff go hand in hand. In fact, making your employees miserable is a sure way to reduce their efficiency. When people feel good about their work, they tend to perform better. And no, doubling their paid holidays or offering a gourmet […]

Google Ads – All you need to know about

Crafting a successful Google Ads strategy involves a combination of research, planning, execution, and continuous optimization. Here’s a general framework for creating an effective Google Ads strategy: Define Your Goals Clearly outline your objectives. Whether it’s increasing website traffic, driving sales, generating leads, or building brand awareness, your goals will shape the rest of your […]

How to discover Top Search Terms On Google

How to Discover Top Search Terms on Google In the fast-paced world of digital marketing, staying ahead of the competition means understanding what your audience is searching for online. Knowing the top search terms on Google can help you optimize your content, enhance your SEO strategy, and drive more traffic to your website. Here’s a […]

Is It Time for a New Website?

5 Clear Signs You’ve Outgrown Your Current One Launching a new website can feel like tackling a household chore you’ve been putting off—daunting, easy to delay, and strangely satisfying once it’s finally done. But unlike a cluttered garage, your outdated website could be quietly costing you leads, traffic, and credibility. Websites don’t come with expiration […]

Dell Warns of Rising Cybersecurity Threats

How to Protect Yourself from Ransomware and Phishing Attacks As cybercrime continues to evolve, businesses and individuals alike face increasing risks from phishing and ransomware attacks. Dell Technologies recently issued a reminder about the importance of vigilance when it comes to cybersecurity, especially with more sophisticated attacks targeting companies and consumers alike. Here’s how to […]

Is Time on Your Side?

Unlock Efficiency with Marketing Automation As the end of the year approaches, time always seems to slip away faster than expected. With shorter days and mounting deadlines, businesses often struggle to stay on top of critical tasks, especially in digital marketing. But there’s a way to reclaim some of that lost time—through the power of […]

Go Car Upgrades Fleet and UX

Luxurious user experience Matrix Internet team members had a great time celebrating the launch of our client Go Car Ireland’s new electric BMWs this month.  Go Car is a perfect example of how innovative technology can help us transform the way we live.  Go Car offers electric car rental as an environmentally and financially friendly […]

IEDR Optimise Fund 2016

IEDR launches Optimise 2016……… The IEDR or IE Domain Registry is charged with managing the.IE domain name. As a stakeholder in the Irish internet community, the IEDR is deeply committed to helping Irish businesses to succeed online. Through its IEDR Optimise fund, the IEDR aims to help SMEs to gain access to top-level digital agencies […]

Apply For The IEDR Optimise Fund 2016

On March 9th, the Irish Domain Registry (IEDR) launched its Optimise Fund 2016 initiative at the Mansion House in Dublin. The €150,000 fund, which is now in its sixth-year aims to help small business owners in Ireland to plan, develop & implement enhancements to their overall online presence & improve their eCommerce capabilities. Since its […]

What You Need to Know about Generation C

Who is Generation C? When you think of Generation C, don’t focus on their age—focus on their behavior. Unlike traditional generational categories like Millennials or Gen Z, which are based on birth years, Generation C is defined by how they connect and interact online. The “C” stands for “connected,” and this group is united by […]

How To Use The Best Holiday Hashtags

Unlocking the Power of Hashtags for Holiday Success Hashtags are a powerful tool for navigating the vast world of social media. While they originated on Twitter, they’ve become essential on platforms like Facebook and Instagram as well. Hashtags enable users to engage in lively conversations, and seasonal trends like Throwback Thursday (#TBT) illustrate their popularity. […]

Shopping Without Stores

Mobile Shopping on the Move Going shopping no longer means stepping into a physical store. And if you think the only alternative is sitting at home with a desktop or laptop, you’re missing something huge. Shopping has gone fully mobile, and people are no longer tied to traditional settings. From browsing products on their smartphones […]

Digital Marketing Trends to Watch

What’s Going Mainstream? The digital marketing landscape is ever-changing, and keeping up with emerging trends is key to staying competitive. While we can’t predict every shift, certain developments are shaping the way businesses connect with their audience. Here’s a look at the trends that are becoming essential in the world of digital marketing. 1. Mobile-First […]

A Viral Christmas Ad

The Ultimate Social Media Jackpot Creating a viral Christmas ad is the holy grail of social media marketing. A well-timed, widely shared campaign can significantly boost sales during the most lucrative shopping season. But what’s the secret formula? What makes people share an ad so broadly that it garners attention not just on social media, […]

Which Type of Website Is Right for You?

You know that your business needs a website.  The question is what type of website is best for your business?  Is your current website right for you? While the obvious goal of your website is to boost sales, how should your site go about that?  Business websites can be divided into two types: brochures and […]

Facebook To Build New €200m Irish Data Centre

Exciting news in both the tech & employment sectors emerged over the weekend as the CEO of Facebook, Mark Zuckerberg announced that the social networking giant is ready and set to build its sixth data centre in Ireland. The new 227-acre site will be based in Clonee, Co. Meath which sits just 10 miles outside […]

Periscope In All Its Glory

Periscope allows you to broadcast messages or have video conversations through your iPhone or Android. Periscope launched to huge buzz last March. The live-streaming app took social media by storm, now boasting more than 10 million users watching 40 years of video every day! Periscope allows you to broadcast messages or have video conversations through […]

Social Media Marketing Trends To Watch

With over 2 billion active users worldwide, the social media revolution is undoubtedly in full swing. Each day, people of all ages log into their various accounts to network, connect, and share content with their friends and colleagues. Companies and businesses have not overlooked this vast audience, with an estimated 90% of small-to-medium-sized businesses currently […]

Digital Marketing Is a Two-Way Tweet

Companies Today Use Social Media to Talk to Their Customers—But Are They Listening? In today’s digital landscape, social media offers more than just a platform to broadcast your message—it provides an invaluable opportunity for businesses to listen to their customers. Unlike traditional marketing methods like print or television, where communication is one-way, social media allows […]

Matrix Internet Shifted to HTTPS – Should You?

Is Your Website Secure? Here’s Why You Should Switch to HTTPS In today’s online world, website security is more important than ever. If your site still uses HTTP instead of HTTPS, you might be putting your visitors—and your business—at risk.     What is HTTPS and Why Does It Matter? HTTP stands for Hypertext Transfer […]

Why Have Sam When You Can Have SIRO?

SIRO: Bringing High-Speed Broadband to Rural Ireland Ireland’s towns are undergoing a digital transformation as SIRO begins rolling out its cutting-edge broadband infrastructure. Using 100% fibre optic cables, SIRO promises to bring speeds that rival those available in urban centers, transforming how both businesses and consumers access the internet. While SIRO’s comparison to the rural […]

Irish Consumers Embrace Mobile Payments in Record Numbers

Survey Says: Irish Love Smartphones Irish consumers are increasingly turning to their smartphones for payments, with mobile transactions becoming a key part of everyday life. According to a new survey released by Visa, 78% of Irish consumers now make payments using a mobile device, placing Ireland among the top ten countries surveyed across Europe. This […]

Google: SEO Mobile Friendly Update Complete

Google employee has confirmed! Great news for mobile-first businesses! Google has officially completed the enhancement of its mobile-friendly SEO ranking signal. The update, first announced in March, has now been fully rolled out, confirmed by John Mueller, Google’s Webmaster Trends Analyst, via Twitter. This marks the first time Google has given mobile-friendliness an SEO boost […]

Google Ads Updates

What You Need to Know from the Google Performance Summit At this year’s Google Performance Summit, Google unveiled a series of exciting updates and changes to its advertising platform, Google Ads (formerly AdWords). These changes, aimed at improving the platform in a mobile-first world, promise to enhance how businesses interact with their customers through Google’s […]

Microsoft Set To Acquire LinkedIn

Microsoft Corp. made headlines this week with its announcement of a landmark deal to acquire the B2B networking platform LinkedIn for a staggering $26.2 billion. This acquisition marks the largest in Microsoft’s history and is a bold move by CEO Satya Nadella to strengthen the company’s ties with business professionals worldwide and steer its fortunes […]

Are Parents Moving Over To Snapchat?

If you set up your Facebook account over five years ago, you might remember when the platform was a hub for the 16-30 age group. Back then, Facebook was cool—a space where young people could connect with friends, share wild photos from spontaneous nights out, or vent about life in general. It was a youthful, […]

The Resurrection Of Pokémon

Unless you’ve been living on Jupiter for the past couple of weeks, you’ve probably noticed the frenzy surrounding 2016’s hottest gaming phenomenon—Pokémon Go. The app has taken the world by storm, quickly becoming the most downloaded app after its release on July 6th. Millions of players log in each day to hunt virtual creatures in […]

Top 5 Illustrator tools

Top 5 Essential Tools for Adobe Illustrator For those unfamiliar with Adobe Illustrator, it’s a powerful vector drawing tool widely used by illustrators and designers. One of the standout features of Illustrator is that its artwork is vector-based, meaning you can scale your designs up or down without any loss in quality. Whether you need […]

How to Handle Social Media Complaints Like a Pro

Social Media Complaints 101 For those managing social media channels on behalf of a company or client, the two dreaded words that can cause a lot of stress are customer complaints. While the digital age has been a marketing boon, enabling businesses to reach broader audiences, social media has also opened up new avenues for […]

Mastering Google’s Hummingbird Algorithm

How to Optimize Your Content Want to make sure your content is soaring high with Google’s Hummingbird algorithm? We’ve gathered top-notch best practices to help you optimize your website, improve rankings, and attract more traffic. Let’s get started! The Hummingbird Algorithm: A Game-Changer for Google Search On September 26, 2013, Google introduced Hummingbird, its most […]

Top 3 Free Ecommerce Plugins For WordPress

When people think of eCommerce platforms, names like Magento and complex shopping cart software often come to mind. What many don’t realize, however, is that WordPress, a platform once known primarily for blogging, can now power fully functional and professional online stores. WordPress has evolved significantly and, thanks to a variety of powerful plugins, it’s […]

How To Use Pokémon Go To Encourage Business

How Small Businesses Can Leverage Pokémon Go to Boost Sales and Attract New Customers Last week, we explored the origins and rise of 2016’s breakout app, Pokémon Go. Since its launch in early July, the game has become a global sensation, with recent reports showing over 75 million downloads, making it the most downloaded app […]

Why You Can’t Afford to Let Your Campaigns Run on Autopilot

Stay Ahead in Google Ads Google Ads is an ever-evolving platform, and while many advertisers spend time optimizing their accounts to a strong point, it’s easy to fall into the trap of leaving campaigns on autopilot. The risk? Falling behind your competitors who embrace new features and updates, leaving your account less effective over time. […]

Top 3 Photoshop tools for beginners

Essential Photoshop Tools Every Beginner Should Master Photoshop is a powerful editing software that allows graphic designers, illustrators, and creatives to manipulate images in virtually any way they desire. With a wide range of tools and plugins available, it can be overwhelming at first. To help you get started, we’ve highlighted some of the most […]

5 SEO Fails Of An Ecommerce Website

SEO Mistakes and How to Avoid Them Many online sellers mistakenly believe that simply adding product listings to their eCommerce website will automatically attract traffic. Unfortunately, this couldn’t be further from the truth. Optimizing an eCommerce website is far more complex than optimizing a typical website, and taking shortcuts can lead to serious issues down […]

‘Kiddle’ – The New Child-Friendly Search Engine

Kiddle: A New Child-Friendly Search Engine Launched This week, a new child-friendly search engine called Kiddle has been launched, offering a safer browsing experience tailored specifically for kids. While Kiddle resembles Google in many ways, it is not affiliated with the tech giant. The search engine operates through a Google Custom Search bar but has […]

Tips For Hosting Instagram Contests

How to Successfully Run Instagram Contests to Grow Your Business With over 300 million users, Instagram has become a powerful platform for marketing. However, its visually-driven, non-commercial nature can make some businesses hesitant when it comes to launching Instagram contests. Fortunately, more companies are now using Instagram to host the kinds of contests and giveaways […]

How Google’s New Update Will Impact Mobile-Friendly Sites

Google to Boost Impact of Mobile-Friendliness on Search Rankings Google has announced that it will increase the impact of mobile-friendliness on search rankings starting in early May. This update will strengthen the existing mobile-friendly ranking signal. However, if your website is already mobile-friendly, this change will not negatively affect your rankings. Websites that are not […]

Google Facing It’s Own Mobilegeddon

Google Faces Antitrust Action from the European Commission Over Android Practices As Google prepares to roll out its mobile-friendly SEO update — a follow-up to the 2015 Mobilegeddon algorithm update — the company is simultaneously facing legal scrutiny from the European Commission. The Commission has accused Google of abusing its dominant position in the Android […]

Google to Ban Adobe Flash Ads

What You Need to Know Google has announced that it will begin phasing out display ads using Adobe Flash from its advertising networks, starting in June this year. The complete ban will take effect in January 2017. In a statement, Google explained that the decision was made “to enhance the browsing experience for more people […]

5 Tips For Creating High Converting Landing Pages

How to Design Landing Pages That Drive Conversions Landing pages are a crucial part of your marketing strategy, serving as the first touchpoint for visitors who click on your banner ads, PPC ads, or promotional emails. Their primary goal is to encourage a specific action—whether it’s making a purchase, signing up for a newsletter, or […]

Worried About Your Website’s Security?

Here’s What You Need to Know If you’re feeling uneasy about the security of your website, you’re not alone. And you’re right to be concerned. A recent national survey by Big Red Cloud found that 40% of SMEs in Ireland have experienced cyber-attacks, resulting in data theft and serious losses, as reported by Irish Tech […]

What Export Marketing Needs to Deliver Real Results to Clients

What it takes to turn export marketing into real-world business results. In the fast-moving world of global trade, export marketing isn’t just about glossy brochures and translation—it’s about delivering measurable outcomes. For businesses expanding into new markets, successful export marketing must bridge the gap between local relevance and global scale, while proving its impact in […]

Google Ads Special Offer: Game On!

Get Two Months for the Price of One! Start the New Year with a boost! As an accredited Google Partner, Matrix Internet is excited to bring you an exclusive Google Ads offer to help you kickstart your online advertising. Here’s the Deal: For new clients, Google is offering to match your first-month advertising spend in […]

5 eCOMMERCE MARKETING TIPS

Master E-Commerce Marketing: 5 Proven Strategies  E-commerce marketing is all about driving sales by increasing awareness of your brand and products. It combines traditional marketing principles with today’s multichannel, data-driven world to ensure your online store thrives. With more businesses offering online checkouts, a strong e-commerce marketing strategy is crucial. When done right, it can […]

HTTPS Ranking Signal Explained

Recently, Google introduced a new ranking signal: HTTPS. This update is designed to encourage webmasters to migrate their websites from HTTP to HTTPS by giving sites with HTTPS a slight boost in search engine rankings. But is this move truly beneficial for your website? And does it matter if your site doesn’t handle sensitive data, […]

Can SMEs Benefit from Twitter’s New Character Count

In some circles, people are getting downright giddy about Twitter’s announcement that they are changing how they count characters, but they are not actually increasing the number of characters allowed.   The change is that certain items such as quotes, videos, polls and GIFs won’t count toward the 140-character total.  It isn’t as radical as actually […]

What’s the Point of Your Business Blog?

Unlocking the Full Potential of Your Business Blog   At Matrix, we often recommend that our clients incorporate blogging into their marketing strategy. But for your business blog to deliver real value, you first need to understand why you’re doing it. Your blog shouldn’t exist just to keep up with competitors. When used strategically, a […]

Getting Inside Your Customers’ Heads

Understanding Your Audience from the Inside Out The most successful marketing campaigns share a crucial element: an intimate understanding of their target audience. These marketers know exactly where to find their audience, how to communicate with them, and, most importantly, what drives them to take action. They understand the challenges their customers face and position […]

Why Measuring Website Traffic Matters

Measuring website traffic is an essential part of any online business strategy Your online presence is studded with analytic tools, so measuring website traffic might seem simple. While it is easy to actually measure the number of visitors to your website, the number of likes you’ve received on Facebook and how many people have re-tweeted […]

Pop-Ups and SEO

What You Need to Know Since 2016, Google has been cracking down on intrusive pop-ups and interstitials to improve mobile user experience, and this policy is still highly relevant today. If you’re still using pop-ups on your website, it’s critical to understand which types of interstitials may harm your site’s ranking and what best practices […]

How to improve your social media presence during this Easter?

Easter is a great time for online sales, and Social Media platforms are fundamental to communicating with a public that’s ready to come on board. This is a crucial moment for brands, facing challenges in engaging their audience during the season. Our team at Matrix Internet has put together five tips to help you engage […]

Snapchat for business is coming…Get in early!

This week, we have invited guest blogger Denis Brzozwski to contribute an article for our blog about why using Snapchat for business is becoming an absolute must for companies. Denis is an expert in graphic design & social media marketing and is the founder and creative director of Portsmouth-based digital design agency, Wolfden Creative. One […]

How to Boost Your Brand on Social Media

Social media marketing is different from advertising Distinguishing itself from conventional advertising, social media marketing is a realm where mere sporadic promotional posts fail to capture an audience’s attention. To truly harness the transformative potential of social media, a comprehensive strategy is imperative. This realm is not solely about enticing existing patrons to make purchases; […]

5 Critical Considerations For Keyword Success

Why Keywords Are Critical for Online Success In today’s digital landscape, your business’s success often depends on how easily potential customers can find you online. The key to visibility? Effective keyword usage. When users search for products or services like yours, the right keywords can help push your website to the top of search engine […]

Matrix Internet Nominated For National Blog Award

Matrix Internet we are delighted to announce that, for the second year running we have been nominated on the Littlewoods Blog Awards Ireland 2016 shortlist in the Digital & Tech and Marketing & Communications categories.  Since our foundation in 2000, the Matrix team has always worked hard toward providing the best service for our clients so […]

Business Showcase: Matrix Featured In Irish Tech News

Matrix was delighted to be featured in the Irish Tech News Business Showcase this week. As the name suggests Irish Tech News is Ireland’s leading technology news site. Their Business Showcase was launched in early 2014 in order to feature local businesses and start-ups, while “helping them gain exposure and introducing them to new customers” […]

ARA MODULAR PHONE IS BACK

Ara modular phone concept is a design by Google which allows you to build your phone with the specs you want. The modular magnetic backboard enables you to add different gadgets such as camera lenses, speakers, storage space and much more. The concept phone came about from the increasing electronic waste, which stems from disposing […]

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google has launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all in one place. Google announced the new tool on their Small Business blog and billed the tool as a guide for business owners to get a handle on how smoothly […]

Instagram To Launch New Business Tools

Social networking giant, Instagram, has announced that they intend to launch new in-app business tools specifically geared towards business owners and companies. The photo-sharing platform, which was acquired by Facebook in 2012, has exploded in popularity over the last number of years which in turn has made it an essential platform for business owners to […]

Twitter Changes Announced

Twitter’s 140-Character Limit: Retained But Evolving Since Twitter’s inception in 2006, its defining feature has been its 140-character limit. This restriction, designed to encourage brevity, has shaped the way users communicate on the platform. But big changes are on the horizon that aim to enhance, rather than eliminate, this hallmark feature. While the 140-character cap […]

Irish Twitter Hours For Businesses

Twitter is home to many vibrant online communities both big and small. Almost every night of the working week seemingly strange topics will be trending across Ireland, such as #IrishBizParty. #IrishBizParty is not the latest start-up political party promising change; it’s a community of Irish small to medium enterprises (SMEs) who promote each other on […]

Improve Your Facebook Marketing With Audience Overlap

Facebook’s Audience Overlap allows you to learn more about the people who make up your custom audiences on the platform. This tool can be used to compare custom audiences against one another, thereby revealing information which can help you to make better, more informed decisions on where to focus ad targeting and conversion efforts. Insights […]

Universal Design for the Public Sector in Ireland

Universal Design for the Public Sector in Ireland……… Last Tuesday, the IIA ( Irish Internet Association ) staged a seminar in the Digital Hub in Dublin, entitled: Universal Design for citizens and the Public Sector. The seminar, run in conjunction with the Centre for Excellence in Universal Design provided a forum for public servants and […]

Digital Marketing Giants Hubspot Announce Dublin Jobs Boost

Inbound marketing specialists Hubspot have announced the creation of 320 jobs over the next three years at their new offices in Dublin. Matrix Internet is delighted to announce that we have become a fully accredited Hubspot Partner. Hubspot recognises our ability to deliver remarkable results to our clients who have benefited greatly from Hubspot’s inbound […]

Matrix Internet Are Now A HubSpot Partner Agency

Matrix Internet is now a fully accredited and certified HubSpot partner agency. This distinction not only adds another string to our inbound marketing bow but also better positions us to deliver actionable results for our clients. Our participation in HubSpot’s Partner Program helps us to market, sell and further deliver the remarkable results our clients […]

In The Name Of The Fada: Irish Web Domains Coming

It’s a great month for celebrating Irishness after a festive St. Patrick’s Day and the imminent centenary of the 1916 Easter Rising is almost upon us. The IE Domain Registry (IEDR) has gotten in on the act by announcing that Irish Websites will soon be able to put fadas into their URLs. The IEDR manage […]

Top 5 Patrick’s Day Social Media Campaigns

Check our tips on how to celebrate Paddy’s Day during lockdown. Click here! On the eve of St. Patrick’s Day (and with many celebrations already well underway), people – including Matrix staff – are getting into the Festive Spirit. Although longer holiday periods such as Christmas and Easter tend to steal focus (and marketing budget!), […]

Google Outsmarts Human, Crashes Car Into Bus

Wit and reckless behaviour are traits long associated with the Irish and they’re a combination often witnessed around St Patrick’s Day; this year even Google has got in on the act. In a milestone for artificial intelligence (AI), a Google-designed computer programme defeated world champion Lee Sedol in the complex ancient Chinese game called Go. […]

Surge In .IE Registrations & Irish Ecommerce

35,225 new .ie domain names were registered across 2015 according to the .ie Domain Registry. This is the highest number of new domain names registered since 2011. The figure, which represents some 96 new domains a day, represents an increase of 13 per cent when compared to 2014. “This is a very encouraging number,” said […]

Twitter Thinking Of Ten Thousand Character Limit Expansion

Social Media giants Twitter are considering expanding the character limit of tweets from 140 to 10,000. The current restricted character limit has arguably been the defining characteristic of the social media platform to this point. If this change is indeed implemented, which most commentators fully expect to happen, it will surely necessitate a complete change […]

Twitter Rolls Out New Polling Feature

In their continuing quest for world domination, Social Media giant Twitter has recently launched a new poll feature. The feature will appear within the compose box and will allow users to gather opinions from their followers about any particular topic of their choice. Twitter announced details of the feature last Wednesday (Oct 21st) on their […]

Are You a SEO Specialist? Join Our Team

Matrix Internet is looking for an experienced SEO Specialist to join our diversified marketing team. You will be responsible for implementing effective SEO strategies across a variety of marketing projects with a diverse range of clients. You’ll perform keyword research, monitor, evaluate and report on search results and traffic trends and provide SEO analysis and recommendations. […]

A Day in the Life of a Web Developer

Behind the Scenes Ever wondered what it’s like to be the person behind the websites you use every day? What goes into building and maintaining those sleek designs, seamless experiences, and functional interfaces? Let’s take a closer look at a typical day in the life of a web developer. The Reality Behind the Scenes Since […]

Inside The Mind Of A Web Developer

What Drives Them to Build the Digital World? Web developers are a unique breed. Their unwavering focus, attention to detail, and relentless drive to perfect their craft make them stand out. If you’ve ever worked with a web developer, you’ll know they aren’t satisfied until every line of code is flawless and every pixel is […]

Inside The Mind Of A Web Developer

Part 2: The First Day If you haven’t read the first part please click here. Last month, Matrix Internet published the first part of our interview with web developer Iñaki Castellet, where he shared how he got into web development. In this second instalment, we dive into Iñaki’s first days at Matrix and explore how […]

Tips to Optimize Your Google Places Listing

In today’s digital age, local searches play a significant role, with one out of five searches being location-based. Your Google Places listing is a crucial tool to ensure that your business is easily discoverable. Google Places information is presented as a physical location on Google Maps and offers businesses a way to control and enhance […]

90% of Irish Mothers Will Shop Online Using Smartphones This Christmas

A recent survey conducted by EUMOM, Ireland’s largest parenting community, reveals that 90% of Irish mothers with smartphones will use their devices to shop online during the Christmas period. This growing trend highlights the increasing reliance on mobile technology for everyday tasks, including shopping. The survey also uncovered other interesting trends: 58% of Irish mothers […]

My First Month With Matrix

My first month as a member of Matrix Internet’s Digital Marketing team has flown by. The team welcomed me into the fold right away & the open-plan office allowed me to get to know everyone quickly and become acquainted with the company culture. The firm boasts an extensive client roster, spanning several industries with which […]

Social Media Roundup

Each week we will bring you news, reviews and general interest stories which will bring you right up to date with everything that is happening across Social Media right now. From news, reviews and general chatter we’ll keep you constantly in the loop to what’s going on so you’ll never miss an update. Facebook Messenger […]

An archive of Changes in Social Media Channels

This article contains an archive of changes in Social media channels Facebook Messenger No Longer Requires Users To Have A Facebook Account Facebook Messenger has taken another step into the instant messaging platform by announcing that users in the United States, Canada and Venezuela will no longer need to have an active Facebook account to […]

Don’t Pay For Your Mistakes: 5 AdWord Tricks On How To Turn PPC In To Profit

What is PPC? PPC, or Pay-Per-Click, represents an advertising strategy in which businesses display their ads on various hosting websites or blogs. Each time a user clicks on one of these advertisements, a nominal fee is incurred. Despite its potential, many companies that delve into Pay-Per-Click advertising often fail to fully harness its benefits. They […]

Google Analytics FAQs

Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. However, it can be overwhelming to navigate for those who are new to it.   To help you get the most out of this platform, here are some GA tips to consider: Set Up Goals Goals allow you to […]

#ACCIDENTALSPAMBUDDIES

Did you find yourself ensnared in the unexpected surge of accidental spam camaraderie, courtesy of the #accidentalspambuddies cc bonanza? Curious to know what transpired? Well, a certain James Corneille (‏@JamesCorneille) took it upon himself to execute an audacious manoeuvre. He systematically cleansed his LinkedIn contact list, thereby engendering a comprehensive database. The driving motivation behind […]

New Facebook “Reactions” Feature Trials First In Ireland

Social media giant Facebook has invited its Irish & Spanish users to become the first to try out its new “reactions” feature. The new feature will act as an extension of the iconic Facebook “like button” and will include a choice of six emoji-style responses. Users will be able to engage with posts through single-click […]

The Basics Of User Experience Pt 2: What Is UX?

Matrix Internet: Understanding UX Design Matrix Internet is one of the few full-service digital agencies with an in-house User Experience (UX) team. Earlier this month, we shared our first blog post on UX, highlighting its importance in web design. This week, in part two of our focus on UX, we delve deeper into what UX […]

Beat The Bots: Cleaning Up Your Analytics

Why Google Analytics is Essential for Your Digital Marketing Strategy Google Analytics should be a cornerstone of any digital marketing strategy. This powerful and free tool is easy to set up and provides invaluable insights into website performance. With Google Analytics, website owners can track traffic trends, identify high-performing sections, and spot areas for improvement. […]

Social Media Marketing Mistakes

Avoid These Common Social Media Marketing Mistakes   In today’s digital landscape, social media marketing has become an essential component of every company’s overall strategy. With over 90% of online businesses maintaining at least one social media account, the potential for audience engagement, brand visibility, and traffic growth is huge.     However, while social […]

Breaking Down Our Free SEO Audit

Boost Your Organic Traffic with Matrix Internet’s Free SEO Audit At Matrix Internet, we offer a free SEO Audit to businesses looking to grow their organic traffic and improve their online visibility. Our approach is driven by proven strategies and tailored recommendations that help websites rank better in search engines. With successful SEO campaigns across […]

Five Essential Elements Of An Ecommerce Website

Improve Your eCommerce Website’s Usability In the highly competitive world of eCommerce, online shoppers are just a click away from your competitors. If they find your website difficult to navigate or the buying process too complicated, they’ll quickly move on to another site offering similar products. To stay ahead, it’s essential to optimize your eCommerce […]

The Basics Of User Experience (UX)

The Importance User Experience (UX) refers to the process a user goes through when interacting with a service like a website, app, or software. It encompasses everything from usability and accessibility to the emotional impact of the interaction.   Effective UX design draws on principles from psychology and behavioural science to ensure that users’ needs […]

6 Key Google Ads Tips To Help Your Business

How to Run a Successful Google Ads Campaign Without Overspending Pay-per-click (PPC) advertising on Google Ads can be one of the most efficient ways to drive traffic to your website and increase conversions. The good news? It doesn’t have to break the bank. Many businesses assume that a large budget is necessary to see success […]

E-Commerce Marketing Tips

Tips to Boost Online Sales In today’s highly competitive e-commerce landscape, having a well-rounded marketing strategy is crucial for attracting and retaining customers. With the rapid rise of online shopping, businesses need to implement tactics that not only drive traffic but also convert visitors into loyal customers. E-commerce marketing is all about guiding potential buyers […]

Successful Email Marketing Campaign

Reaching the desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching the desired audience and increasing organic website traffic is through the execution of a successful email marketing campaign. If planned and maintained correctly, a successful email campaign can become a key element in an overall […]

eCommerce Case Study – Shanore

Shanore is a Celtic jewellery manufacturer, with an established brand in North America and a reputation for design and quality. However, their website was not conveying the quality of their product or generating as much in online sales as the product deserved. Wishing to capitalise on its premium product offering & loyal audience, Shanore sought to […]

Maximizing Your Business’s Facebook Engagement

A Guide to Standing Out With more businesses turning to Facebook to engage with their target markets, competition is fiercer than ever. To thrive, you need to stay ahead of the curve—both in business and on social media. One misstep and your audience might shift their attention elsewhere. But how do you ensure your business […]

Quick inbound marketing tips for SMES

5 Inbound Marketing Tips for SMEs to Boost Their Strategy Establishing a strong inbound marketing strategy is essential for small and medium enterprises (SMEs) that want to compete with larger companies. Unlike established businesses that often have a built-in online presence, smaller companies need to work harder to attract traffic to their website. By focusing […]

How to Ensure Your Emails Get Opened

The Power of Email Subject Lines You may think email subject lines are irrelevant—that one little sentence couldn’t possibly make a difference when it comes to whether someone opens your email, right? The reality is, they make a huge difference. If your email lacks an engaging, eye-catching subject line, there’s a high chance it will […]

From The World Of Fashion To A Digital Matrix

John Compton has over 25 years of experience in the business industry on his resume. He has mastered a number of sectors including fashion, marketing and sales & talent management. Back in the noughties, John put this wealth of experience to good effect when he founded one of Ireland’s foremost modelling agencies. The Compton Model […]

Key Inbound Marketing Tactics To Help Grow Your Business

Inbound Marketing is a form of marketing which is utilised to draw visitors to a particular website as opposed to a company going out and trying to attract people to a website. This is done by sharing useful and interesting content, integrating with social media sites, using analytical tools, blogging, podcasts and newsletters. If used […]

7 Tips for Improving Your E-Commerce Strategy

E-commerce is the business or commercial transaction of goods, services and information via consumer retail sites, music stores and business-to-business (B2B) trading… E-commerce has become one of the most important features on the web and utilised properly can prove to be cheaper and more convenient than traditional bartering techniques. It is hugely important that a […]

Google Ads Tips For a Small Budget

If you’re a small business owner with a limited marketing budget, you may think that Google Ads is out of your reach. However, with a little bit of know-how and some strategic planning, you can make the most of your advertising dollars and see a significant return on investment. In this article, we’ll provide you […]

Common Digital Marketing Mistakes To Avoid

Digital marketing has become an essential part of business growth in today’s world, but there are several common mistakes that businesses make. Here are some of the most common digital marketing mistakes to avoid: Failure to keep up with the times will lead to the unravelling of a Digital Marketing plan rendering it ineffective so […]

Finally, A Way To Discover Who Deleted You On Facebook!

Everyone has been there, you notice the count on the number of your Facebook friends is down and you are curious to know who’s missing. Through a lot of time-consuming investigation you eventually find out what exact friends are missing but you still don’t know why. Then there is potential awkwardness that may arise when […]

Four Fundamentals to Building A Successful Digital Marketing Career

Digital Marketing has become one of the most in-demand careers in recent years, with the evolution of most industries into the digital age traditional advertising methods are becoming less and less relevant. With this high demand comes high competition in what is a dog-eat-dog world, it takes a certain level of determination, self-drive, and serious […]

Thought Blogging Was Irrelevant For Your Business?…Think Again

Blogging…the name itself seems so boring doesn’t it, Then there’s the mundane task of writing these blogs out on a regular basis. It can be easy to see why many businesses take the “why bother” approach toward blogging. Well, what if I told you that sharing good quality fresh blog content on a regular basis […]

INSIDE THE MIND OF A WEB DEVELOPER PT3: Day-To-Day

Matrix Internet has been running a series of interviews with our web developer IÑAKI CASTELLET HERNÁNDEZ. This is the third and final part of our interview. Part One: The Beginning Part Two: The First Day At Matrix In previous instalments, we covered how Iñaki got into web development and how he started at Matrix Internet. […]

5 Key Steps To Building A High Converting Landing Page

Imagine you have done all the hard work; you’ve set your goals, set up all your website links on relevant channels and attracted traffic back to your landing page. Yet your conversion rate is low and your bounce rate is high. The reason for this is most likely the quality of your landing page. The […]

Snapchat Users Annoyed With New Update

Popular picture messaging app Snapchat has irked many of its users this week with tweaks to some of its features. Users have so far complained about increased data usage, higher battery consumption and the placement of the Snapchat discover section which now encompasses the top part of the “my stories” feature. Snapchat Discover is essentially […]

Matrix Exclusive: Sign Up For Our €150 Google Ads Offer

Matrix Internet is delighted to announce the introduction of our exclusive Google Ads pay-per-click offer this month. We have been afforded access to this fantastic offer due to our status as fully accredited Google Partners and we are proud to offer this incentive to both our existing and future clients. Some companies are reluctant to […]

Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day! This marked the day back in 1985 when Marty McFly and his trusty friend Doc Brown jumped into their DeLorean and travelled thirty years into the future to 2015 […]

Watch the World Live on Periscope!

What is Periscope? Periscope is Twitter’s new live-streaming, live-broadcasting app and it is taking social media by storm allowing you to watch and broadcast live videos. Want to see people hanging out by the Taj Mahal? Or see people drawing cartoons in New York? Or tune into the pandas at Dublin zoo? You can now […]

The Top 5 Ways Marketing Managers Can Get Ahead With Their SEO

SEO is so vital, that not having it is not worth thinking about. You may not think that your business lives and dies by Google, however, this assumption is wrong. Having a site that ranks well for highly-searched-for keywords helps so much that it’s difficult to put a definite price on it. As you may […]

Search Engine Optimisation – SEO: Let’s go back to the Basics

New to SEO?.. What’s all the fuss about?.. Let’s Break it Down What is SEO, Exactly? Essentially, the purpose of SEO is to: Provide a flawless, enjoyable user experience. Communicate to search engines the information you want them to see so they can drive traffic to your website and recommend it for relevant searches. Basically, […]

Instagram For Marketing: The Basic Essentials

Instagram is huge, there’s no doubt about it. Since its acquisition by Facebook in 2012, Instagram’s growth has boomed to over 300 million followers with over 70 million photos a day being shared around the world. The engagement rate on Instagram is staggering with some surveys estimating the user interaction rate on Instagram at over […]

Postcode Envy? A checklist for Irish Businesses

With the introduction this week of Eircode, Ireland finally shook off the dubious honour of being the only country in Europe without a postcode system.  The 12th of July 2015 really was a “red letter day” for Ireland and its postal service. As always, humour was to the fore and Irish Twitter users showed their […]

5 Ways Small Businesses Can Grow Their Twitter Following

Large established companies can accumulate a massive amount of followers on Twitter in no time, it’s nowhere near that simple for small businesses, however. It can seem near impossible to attract followers when the world doesn’t know you exist. Twitter is a huge network and it does take a lot of effort to get noticed. […]

WordPress zero-day or how to hijack millions of websites

Exploitative Code Enables Unauthorized Administrative Control over Countless WordPress Websites Worldwide Millions of WordPress websites across the globe are now at risk due to the emergence of two newly identified vulnerabilities, affording cyber attackers the means to commandeer (hack) web servers without authorization. This code, designed to exploit one of the most recent WordPress versions, […]

Pinterest Marketing Tips For Your Business

What is Pinterest? Pinterest is a popular digital bulletin board where millions of people worldwide share and discover images, ideas, and inspiration. Whether it’s a recipe, a DIY project, or a design idea, Pinterest makes it easy for users to save and organize things they love. In fact, according to Shareaholic, Pinterest drives more online […]

Is Your eCommerce Website Ready for Black Friday 2024?

Black Friday is fast approaching, and it’s no longer just an American phenomenon—it’s a global shopping frenzy. With online sales expected to hit record highs again this year, your eCommerce site must be prepared to handle a significant surge in traffic. Failing to optimize your website could lead to slow loading times, crashes, and ultimately […]

Maximize Your Christmas Sales: Proven Marketing Strategies for the Holiday Season

Yes, it’s that time of year again! Not Halloween, but Christmas! In just a few weeks, after the Halloween candy has been handed out and the last firework has fizzled, retailers will be decking their aisles with all things festive—think toys, cosy Christmas jumpers, and gift vouchers screaming “Buy me!” at every turn. But the […]

Can We Learn Anything from the Latest iPhone Design?

Staying Ahead in a Rapidly Changing Tech Landscape Apple has long been at the forefront of innovation, and its latest iPhone release is no exception. Every new model reflects a blend of cutting-edge technology and a deep understanding of user behaviour. Apple’s design choices often spark discussions not only about the device itself but also […]

Duplicate Content: Causes, Implications, and Fixes

What is Duplicate Content and Why Does It Matter? Duplicate content is basically when the same (or almost identical) content shows up in more than one place on the internet. It can happen on the same website or across different sites. While it might not seem like a big deal, it can be a headache […]

Website CMS Dilemma and Custom design website VS Pre-Built

Choosing the Right Content Management System (CMS) Over the past few weeks at the office, we’ve encountered a recurring challenge when designing new websites for clients: Should we opt for a pre-built CMS (Content Management System) or go for a custom-built website? This dilemma often arises with eCommerce sites but can apply to virtually any […]

Is Duplicate Content killing you?

What is Duplicate Content? Duplicate content refers to content that appears on multiple pages of your website or other websites on the internet. It can be intentional or unintentional, and it can occur within a single website or across multiple websites. For example, if you have two pages on your website that have the same […]

Online Buying restrictions – A sign of things to come?

It has been reported that the Argentine government are introducing new online buying restrictions to restrict their citizens from buying online internationally. Online shoppers in Argentina buying goods from abroad will now have to collect their goods from a customs office, sign a declaration and pay a 50% tax if the items total more than […]

What’s the Deal with Hashtags? Everything You Need to Know About the #Symbol

Hashtags. You see them everywhere on social media, but what exactly are they? And more importantly, how can they help you or your business? Let’s break it down in a way that makes sense. So, What is a Hashtag? In the simplest terms, a hashtag is just a word or phrase that starts with the […]

Email Marketing Essentials

Importance of Email Marketing In today’s fast-paced digital landscape, businesses are constantly searching for effective ways to connect with their customers. While building a community around your brand is a great idea, it requires time and effort. Email marketing stands out as a highly efficient and impactful method for reaching your audience. Why Email Marketing […]

Ambiguity is your enemy

Sounds intimidating right? Well, it should be, ambiguity is the single biggest nightmare for any digital marketer. On the contrary, ambiguity is the greatest weapon in other fields such as politics, literature and dare we say it ( for fear of being struck down instantly by lightning ): Religion. For digital marketers, grey areas should […]

Has your Test Server been Indexed?

Has Your Test Server Been Indexed? SEO Tuesday Tip 1 SEO is a crucial aspect of your website’s success, yet it’s often misunderstood. Some fear it, while others assume they know enough to handle it. But how can you be sure your web developer followed best practices when building your site? Over the next four […]

3 Marketing Tips we Learned from the Friday the 13th Franchise

It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided […]

Heading Tags

Undoubtedly, SEO looms large in the realm of digital operations Its significance is beyond dispute, not only for brick-and-mortar enterprises but particularly for those firmly rooted in the online domain.  Although this may seem glaringly apparent, the question remains: why isn’t everyone embracing it wholeheartedly? Why does a notable proportion struggle to grasp even the […]

Why Online Customers Abandon at the Checkout

Consumer Psychology Infographics When is the last time you went to do your shopping and started to fill your trolley right to the top and left it in the milk aisle and go home without anything? You haven’t. This is not the case online and you are not alone. There is a product in your […]

Why should you design in mobiles first way?

Greetings, trailblazers of the tech realm! Imagine a world where innovation fits in your palm and connectivity is your constant companion. Well, guess what? You’re living it! The mobile revolution has swept through Ireland like wildfire, and the numbers are here to tell an exhilarating tale. Brace yourself for this mind-blowing revelation: Tablet ownership has […]

Here is a great description of how a book can change your life!

With the Iphone #bendgate such a big thing and now Ikea launching this, who knows whats next for Apple!

Facebook Doctors! Research

The Hidden Influence of Facebook on Your Emotions: What You Need to Know Ever wonder how scrolling through Facebook can change your mood? Turns out, there’s more going on behind the scenes than you might think. In 2012, Facebook, in collaboration with two U.S. universities, conducted a study that manipulated users’ news feeds to see […]

What is the Best Keyword? Who knows?

Navigating the Digital Maze: SEO and SEM for Small Business Owners Welcome to the wild world of search engines, where every business is battling for attention in the crowded digital space. So, how do you stand out? It’s all about mastering SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These two strategies can help […]

It’s all in a “LIKE”…Facebook Likes

It’s All in a “LIKE”: The Value of Facebook Likes in Digital Marketing When it comes to evaluating the effectiveness of digital marketing, many companies struggle to assign a tangible monetary value to actions like blog posts, pay-per-click ads, or even the simple act of hitting that Facebook “LIKE” button. Let’s dive deeper into the […]

Google’s Panda!

Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you’re wondering, “Why does this matter to me?” you’re in the right place. In this guide, we’ll break down why this update is significant and how it could impact your website’s visibility. Why Is Panda 4.0 Important? The […]

Finding Your Digital Voice!

Rold Gold did and look what happened to them! Have you ever heard of Rold Gold? Nope, neither have I. They are a 100-year-old pretzel company in Philadelphia and they have made an amazing move in reinventing their pretzel and marketing strategy by bringing in digital! They have created a  new product called “Pretzel Thins”, […]

Improve Website Engagement | Pro Tips

Do You Want More Website Interaction? In today’s competitive digital landscape, promoting or selling products and services online requires a strategic approach to stand out. Your competitors are just a click away, so finding innovative ways to engage users on your website is crucial. Here are some ideas to help you boost interaction and keep […]

How often should I blog to help my SEO efforts ?

“To Improve is to Change, To Perfect is to Change Often” While watching House of Cards last night, I was struck by a quote from Frank Underwood, who invoked the timeless words of Winston Churchill: “To improve is to change, to perfect is to change often.” Little did Churchill know that these words would one […]

Mobile apps or responsive websites?

Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While it’s great to see such enthusiasm for embracing digital solutions, it’s crucial to pause and ask the key question: Why? Over the years, we’ve moved […]

The Simple Guide to Twitter

New to Twitter? This can be quite intimidating for a Business. Who is it for? What is it? Do I need it? How do you start? How do you get people to follow you? How do you get customers through it? These are just some of the questions that arise when you decide to set […]

House My Dog – Client Focus

Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home experience for pets. Through HouseMyDog, owners can browse detailed profiles, communicate with minders, and securely book the perfect match for their furry friends. The site caters to two main user groups: dog […]

Web Hosting & Security

The Importance of Web Hosting Security: Best Practices for Protecting Your Website Web hosting is a fundamental aspect of any online presence, playing a crucial role in determining a website’s performance, stability, and security. Among these factors, security is paramount for website owners, as it directly impacts the protection of both site data and user […]

Are your social media channels working for you ?

Social Media? Some companies are really going to town on their social media (a few come to mind: Funky Christmas Jumpers, Jameson, Aviva Stadium). At the same time, so many companies I speak to are struggling to achieve the results they are looking for using social media. Social media is best viewed as just one […]

What is Google Hummingbird

Understanding Google Hummingbird: A Major Leap in Search Algorithm Evolution In September 2013, Google introduced a groundbreaking update to its search algorithm known as Hummingbird. Unlike typical updates or refreshes, Hummingbird represented a major overhaul, the likes of which hadn’t been seen since 2001. Named for its precision and speed, Hummingbird is designed to affect […]

Planning your Social Media Campaign

Social Media Campaign Planning There’s no one size fits all approach to a social media marketing plan. It all boils down to a number of factors. Your Goals – You may wish to drive traffic to your website, Improve SEO, Brand Awareness, and Conversions. Your Audience – Where are your target audiences? Your Resources – Are […]

Why SEO marketing is Necessary

Search Engine Optimization (SEO) marketing is a necessary component of any successful digital marketing strategy. SEO focuses on improving the visibility and ranking of a website in search engine results pages (SERPs), which can lead to increased traffic, leads, and sales. So why SEO marketing is necessary for businesses of all sizes? Improved visibility and […]

Why Mobile Optimisation is Important to Website owners?

What is Mobile Optimization? Mobile optimization is the process of adapting your website to provide an optimal viewing experience on any mobile device, such as smartphones and tablets. This transformation ensures that users don’t need to zoom in, and they can easily access information without frustration. By making your site mobile-friendly, you enable smooth navigation […]

Can Automation Make Emails More Personal ?

Advancements in Technology : Revolutionizing Email Marketing Advancements in technology have revolutionized business operations, particularly in email marketing. Companies strive to automate marketing processes for efficiency while establishing personal connections with their audience. Can these goals be reconciled? Can automation truly make email marketing more personal ? Absolutely ! In the contemporary digital landscape, email […]

Know Your Audience When It Comes To Social Media

Hello, fabulous folks ! Let’s kickstart this week with a game-changing nugget of wisdom – understanding your audience like a pro on social media. Picture this: The world of social media is like a bustling marketplace, and your content is the booth that draws in the crowd. Now, imagine setting up the exact same booth […]

What Should Your Business Be Doing When It Comes To Online Marketing?

In today’s digital age, online marketing is an essential part of any business strategy. With the vast number of online marketing channels available, it can be challenging to know where to focus your efforts. In this article, we will discuss what your business should be doing when it comes to online marketing.   Develop a […]

Irish IoT Study Launched

Expect to see a lot more about the Internet of Things in the Irish media in 2018. ENABLE, a €14.5 million research project, was launched this week to study how the IoT can improve the quality of life for urban dwellers. Trinity College Dublin will lead seven other academic institutions in the study, which will involve […]

Self Care for the Self Employed

To people working as employees, being self-employed sounds like a very relaxing gig.  No boss!  No one giving orders and giving out if you don’t arrive at your desk until 9:05.  But those of us who are our own bosses know better. We’re far more demanding than any other boss could be, and we work […]

Keeping Your Digital Marketing Effective & Legal

The digital world moves quickly, and the EU recently warned some social media platforms that they aren’t moving fast enough to comply with European law. Social media is increasingly commercial, and the EU insists it must operate in line with European consumer protection laws. The Importance of Digital Marketing Digital marketing is essential for any […]

Linkedin Keeping up with the times

LinkedIn Update: Make the Most of Company Updates and Showcase Pages Did LinkedIn’s recent update catch you off guard? They’re phasing out the Products & Services tab from company pages, meaning you can no longer promote your offerings in that section. But don’t worry, LinkedIn has made it easier to showcase your products and services […]

How To Spice Up Your Valentine’s Day Promotions

It’s time to get back into the swing of things and prepare for the next big marketing campaign; Valentine’s Day! We know, you’ll either love or hate Valentine’s Day promotions but you’re going to have customers out there looking to buy for their loved ones. So why not spice up your eCommerce website with these […]

What Are Market Entry Strategies?

A market entry strategy is a planned method or approach a company uses to begin selling products or services in a new market. It outlines how you’ll reach customers, compete with existing players, and manage risks related to unfamiliar environments. The right entry strategy aligns with your business goals, resources, risk tolerance, and the unique […]

Should Your Brand Take a Stand?

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands increasingly feel the pressure to take a stand on social and political issues. Consumers—especially younger ones—are looking for more from the brands they support, demanding transparency, accountability, and shared […]