You may think email subject lines are irrelevant, that one little sentence couldn’t make a difference whether someone opens my email right? The answer is yes it most certainly does make a difference, if you don’t have an engaging eye-catching opening subject line on your email then you can be guaranteed your emails will go straight to the spam folder…
Take these steps to create your perfect email subject line:
Let’s face it, nobody wants to read a long nonsensical sentence so the key is to try to keep it as condensed as possible, less is more if you can provide good quality wording.
The less the audience sees the better, it may seem a hard task to get your point across in just a few words but do it right and it can be highly effective.
This is obviously difficult to do with a subscriber list in the thousands, however, if you can make the subject line of an email as personal as possible you have a high guarantee of your emails being opened.
Think about it this way, “Dear John” reads a lot better than “Dear Customer”, it makes the audience feel valued and appreciated, however, do make sure to caution your wording as some people may take exception to an over-personal email.
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Subject lines are all about the type of wording you use so when creating yours try to stay away from these three words:
These words have been identified through research as three of the main words that deter people from opening an email so steer clear at all costs!
Imagine all the times you’ve had your inbox clogged up with emails with a non-descriptive subject line, have you ever been tempted to open them? Of course, you haven’t.
No one wants to read a generic email so make sure to be clear about the message you’re trying to send in the email, the more information you can put in, the better likelihood of your emails being opened.
This is key to determining whether people open your emails, a line like “Our Summer Sale Starts This Week” just won’t do, make sure to give the audience a reason to open them,
Try something along the lines of “Don’t Miss Our Summer Sale, Limited Reductions On Everything, Buy Now” That stands out as more commanding to the audience, is assertive but not too pushy and also gives them a direct call to action to visit the store.
OK, you have the perfect email subject line created, in fact, you have a couple in your head, you feel confident any of the will work and you’re ready to send one out. Stop and think for a minute, why not test a few of them out first?
Create an A/B list and send out the same template with different email subject lines, the one that performs the best is the one you should stick with, it’s that simple.
By Matrix Internet
By Irene Hislop