‘Tis the Season to Analyse Your Web Stats

If you are selling online, this should be a very busy time for you. And that means it is an excellent time to review your metrics and see exactly what people are doing on your website. If your business is not using Google Analytics to understand visitor behaviour on your site, you are missing out on insights that can help you develop a more user-friendly site that engages visitors and motivates them to follow your calls to action. Before you can make improvements, you must understand what is and is not working. Here are a few reasons why you should consider giving yourself the gift of Google Analytics this Christmas.

1. It’s free. Yes, it is a freemium service and you can opt to add on extra, paid services. But you don’t have to. You can gain valuable insights with the free service. You have nothing to lose and a lot to gain.
2. It will help you improve user experience (UX). You might think your website is very user-friendly. It might be easy and intuitive for you to use. But what about your target market? You need to know, not guess, how they are navigating the site.
3. It shows what needs to change. With that knowledge, you can refine your website. You can improve or eliminate pages people don’t visit or spend meaningful time viewing. When you see which aspects of your site work, you can apply the features there to other parts of the site. You can also see where visitors are becoming frustrated, what trail they follow in search of information and how quickly and easily they find what they want.
4. It’s critical for your marketing persona. When you see how your visitors behave on your site,  you learn what they want and how they understand their needs and desires in relation to your product. This is critical information to develop a marketing persona to craft more strategic and powerful campaigns.

When you look at Google’s site, you might notice testimonials from global brands. You might think this isn’t what your small or medium business needs, but that would be a mistake.  Google’s tools work for any size online business, whether you are a craftsperson selling your creations or an internationally recognized brand. The goal is to grow, and Google Analytics is a tool that will help your company boost sales and thrive.