Linkedin Keeping up with the times

LinkedIn Keeping up with the times

So if you have a business page on LinkedIn you probably got the email from them this morning

They are basically writing to tell you that this is the end of the line for the “Products & Services tab” or the LinkedIn product page. Did anyone really look at them anyway? LinkedIn is saying no!

So where you can share content about your products and services now?

You have a couple of different options to share products and services content that we and many companies are already using.

You can use company updates which have three main benefits over the old way:

1. The updates appear on your Company Page and in the feeds of your followers! When they interact with it, your content is shared with their LinkedIn connections. This is “helping your message spread further, faster”
2. you can share more attention-grabbing, visual content, like videos that play directly in the newsfeed, and you can direct members to customized landing pages rather than a “bog-standard” destination
3. Because the updates are in real-time, this makes them better for sharing news about what you’re offering, so your content looks so much more relevant and timely.

Showcase Pages

So Why should you use a  Showcase Page for your content about a product or service rather that the LinkedIn product page:

1. Showcase Pages were built for exactly this purpose, they let you highlight a particular brand or product line.
2. It makes building a dedicated community on LinkedIn a lot easier and you can start an ongoing conversation about that product or brand.
3. Showcase Page followers know to expect news about your product or service. Linkedin even say that “they’re looking forward to it!”

Plus, members can easily find your Showcase Page through search and your Company Page.

Major brands like Microsoft and Prudential Financial are already using dedicated Showcase Pages to highlight prominent products and services like Office and The Prudential Challenge Lab. Check out the benefits for you today!