We’re seeing more and more video on websites, and it is getting easier and easier to create good quality videos for very little money. So how can you use video on your website to engage your visitors? Like everything, the trick is to think strategically. Don’t make a video simply for the sake of keeping up with a trend. Think about how you can get the most out of your efforts.
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For most sites, you need a good mix of written content, images and video. Don’t try to replace all of your written content with video. Some information is best communicated with the written word. Think about when and why your visitor would be searching for a particular type of content. Are they looking for quick information at a glance? Do they want to know more about your company behind the scenes or how you make a product? Are they doing general research on an issue? Do they need to know more about how your product works? When are they visiting and where are they when they visit? These are the questions to ask when you are deciding if you should present information in a video or with the written word.
Video lends itself to certain types of information. Here are a few instances where video is clearly the best way to engage your visitor.
When you include a video on your website, include written content to reiterate what is being said. Sometimes, people can’t have the sound on. Perhaps they have seen it and just want to check something quickly without watching the whole video. It’s all about giving them the best user experience you can when they visit your site, so always think about what they need when they are visiting a specific page.
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