Online Flashing Banned By Google

Google has announced that it will begin banning display ads which use Adobe Flash from its advertising networks starting June this year, with an entire ban to follow in January 2017.

Google announced they made the change “to enhance the browsing experience for more people on more devices, the Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5.”

The ban is intended to ” encourage” advertisers to switch to HTML5, according to Google executives. At the moment both Google Ads and DoubleClick accept Flash and HTML5 banner ads. The one area in which Flash will be retained will be for video ads.

HTML5 is an open-source coding language that works across all modern web browsers and devices. Adobe Flash was first released back in 1996. As the internet advanced, Flash became a liability for users and webmasters alike due to issues with performance, battery drain and security problems.

Smartphones nor tablets support Flash and Adobe itself has encouraged users to use “new web standards” like HTML5. Online shopping giants Amazon also announced it would no longer accept Flash ads on its website last August.

Google had previously put another nail in the coffin of Flash in September of last year when they began blocking Flash elements by default. Chrome is used by an estimated 57.8% of the desktop market.

If you have a Google Ads campaign and aren’t sure whether or not it will be impacted by Google’s imminent ban of Flash let Matrix know and we can review your campaign.

Alternatively, if you are not currently active on AdWords but are considering launching a campaign Matrix has the perfect option just for you! As accredited Google Partners, AdWords have given us a voucher to give to all new accounts. This voucher sees any companies who sign up for AdWords with Matrix awarded €120 free AdWords credit once they spend an initial €120 on advertising.

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