Your website has a purpose. Whatever you are selling, your website is there to motivate people along their journey to actually making a purchase. Calls to action are the signposts telling them which direction to go next while also encouraging them to keep moving closer to making that purchase. You do not want your web visitors to read over your site, think ‘oh that’s nice’ and leave. Inbound marketing is all about engagement, and your CTAs are the tool you use to engage with people.
Your CTAs can urge people to make a purchase, but that’s only one possibility. You can also use CTAs to get people to sign up for a newsletter or move to another page on your site to see more about a specific product or offer. Calls to action are important, and here are five tips to help make them effective.
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Good CTAs have much in common regardless of the brand or their audience. Nonetheless, what works for one site might not work for every other site. That’s why it is important to monitor how effective your CTAs are. Use a variety of CTAs on your site, and then you can see which perform the best and adjust accordingly.
Need someone to monitor the effectiveness of your website? Why not contact our expert Digital Marketing team today for some advice?
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By Irene Hislop
By Rakky Curvelo