Your blog is not just to keep pace with the competitors who have blogs. It has the potential to work like a multi-function tool and to achieve that potential, your blog content has to be part of an overall digital marketing strategy and you have to understand exactly how it works. Let’s look at what your business blog can do for your online marketing.
Your business blog is a place for customers to get to know you, and ideally for you to get to know them. It can be a very powerful tool in your marketing strategy, which is why it is so painful to see a blog that is there just so a brand can tick off a box on their list of things to do. If you are going to put the resources into having a business blog, why not make it pay off by using it as effectively as possible?
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By Irene Hislop
By Jeff Sheridan