In a couple of weeks’ time, after all of the bonfires, trick-or-treating and fireworks, all of the shops will be littered with their annual Christmas stock and some may already be. Kiddie toys, gifts for him and her and Christmas jumpers. Gift vouchers in your face at the till screaming out “Buy me, buy me!” The avalanche will begin). Check out statistics on consumer spending last Christmas here.
Are you ready for it online? What will your customers want this year? Is there a new product that you could really promote on your website or on your social media? If you need help with this, social media strategy & social media management are areas we specialise in.
If you’re a small to medium-sized business operating a brick-and-mortar store, there are many ways that you can prepare now to engage with your customers in the lead-up to Christmas. Use the tools available to you. Think outside the box. Get more people in the door. Sell more. Make new customers. Make friends with your customers. Make them come back in January for your sale. For some ideas, of a video campaign from last Christmas.
Think about how you deal with Christmas every year. What works for you? What doesn’t work? What may work this year? Now how can you bring those same ideas online to your website/web store and your social media?
Until next time, ho, ho, ho I bid thee farewell.
By Iñaki Castellet Hernández
By Conor McCaffrey