With the longest month of the year finally out of the way, it’s time to get back into the swing of things and prepare for the next big marketing campaign; Valentine’s Day! We know, you’ll either love or hate Valentine’s Day promotions but you’re going to have customers out there looking to buy for their loved ones. So why not spice up your eCommerce website with these flower-filled sales ideas!
1. Email marketing
People tend to panic in the lead up to Valentine’s day and just buy chocolates on the day. Why not wow your customers and prepare a focused email campaign this weekend to showcase your products.
Use subject lines that create a sense of urgency, because after all, many people forget until it’s too late to buy a gift! Let them know in advance and they’ll be grateful.
This is a brilliant email from FlixBus, who gave their
transport company a romantic flair!
2. Website Promotions & Free delivery
Run promotions this weekend and in the lead up to Valentine’s Day. They don’t necessarily have to be related to romance, but could make gestures of love and show your customers you care! Get creative, how would your products make the perfect Valentine gift?
Even though they’re not necessarily romantic, Urban Outfitter’s
photo clips make a unique gift!
3. Social Media Campaigns
Run polls and ask questions in your Instagram Stories. User generated content (UGC) is a great way to engage your customers and keep you top of their mind. Ask funny questions; whether they like Valentines or not, if they’re single or in a relationship (this is super useful for your email campaigns as well!) and other silly questions.
You could interview customers and ask them what their best or worst dates and gifts were on Valentine’s! Why not use Instagram to ask a question using the question box to see what your customers say.
Butlers Chocolate spreading all the Valentine’s feels on their Instagram page!
Here at Matrix Internet, we always recommend you keep your target audience in mind. Especially for promotions such as these Valentine’s Day sales ideas. If you’re struggling to develop customer personas, why not reach out and ask our experts!
4. Create The Ultimate Valentine’s Gift Guide
Write product gift guides for him and her along with brief explanations of why they would make great gifts.
You could also write a blog post on where to go for the perfect date, or how to create the perfect date. Mention some of your products to bring on these dates as a way to encourage people to spend on your website.
Newbridge Silverware created an array of guides for all budgets.
5. Update Your Website
Provide free, romantic gift wrap which will make you stand out and show you’re reliable and impressive to customers.
You could take it a step further and share a contest on your website in the days leading to Valentine’s, and announce the winners on Valentine’s Day!
Update your eCommerce product descriptions and keep search intent in mind when thinking of the correct keywords to use.
Appassionata Flowers Dublin updated their product names to suit Valentine’s theme.
6. Target Pet Owners
If you’re in the animal industry, be sure to ramp up your Valentine’s Day promotions! More buyers are now purchasing Valentine’s gifts for their pets too. Get in on that trend to help customers find the pawfect treats!
BarkBox monthly subscriptions for pets.
7. Galentine’s Day
Galentine’s is becoming a more popular way to spend the day, perhaps share your products that would be perfect for a girly get together?! This is also great for single people who want to feel more included in the fun; be the leader in your industry for all the single men and women who love themselves.
Last year Littlewoods Ireland ran a Galentine’s competition.
Here at Matrix Internet, we can help you by not only giving you precious tips like the ones above but also taking care of your whole Digital presence. Our services range from creating and designing your website or app, to increasing your brand awareness and improving your online sales using our Digital Marketing solutions, contact us today.
By Maria Prendeville
By Rakky Curvelo
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