Blog

Digital insights, advice and ramblings from our team of experts.

christmas

Getting More Engagement Online at Christmas


By now, the Christmas shopping season is in high gear. Many of those looking for presents online now are feeling a bit of pressure.  And that is a fantastic opportunity for online retailers to step up their game. Those worried shoppers need help and reassurance.  Delivering it is the way to convert those visitors to […]

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analytics

‘Tis the Season to Analyse Your Web Stats


If you are selling online, this should be a very busy time for you. And that means it is an excellent time to review your metrics and see exactly what people are doing on your website. If your business is not using Google Analytics to understand visitor behaviour on your site, you are missing out […]

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marketing and taglines

All About Taglines


Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your brand. It sets you apart from the competition and gives people an easy way to remember and associate you with what you sell. Taglines don’t have to focus on products. […]

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international markets

Going Big: Reaching an International Market


Is it time to take your brand to the next level and reach out beyond your own borders for new, international customers? When you start to get interest from overseas and have the capacity to provide more product than your national market demands, it is time to consider going big, really big. The idea of […]

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page

Should You Be a One-Page Wonder?


When you are planning a brochure website, one of the first things to consider is whether it should be a one-page website or a multi-page site. Neither is better than the other; it comes down to your company’s specific audience and needs. One-page sites are becoming more popular, but when are they effective and when […]

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uber getting it wrong

Uber: Getting It All Wrong


Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign.  And other times, the company is Uber getting in more hot water for making a mess of things.  Now the app that links drivers and riders […]

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what do they want to buy

What Do They Really Want to Buy from You?


Knowing what your customers really want to buy from you is the key to successful marketing. What do they want? It sounds at first like a ridiculously simple and obvious question.  But what they want is not just the tangible item they are paying to obtain.  It’s more nuanced and intangible. A person purchasing a […]

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Internet Driving

Internet of Things Making Driving Safer


Are you planning to buy a new car next year?  You might want to wait until April. Next April, the internet of things will shift up a gear on the Irish roads.  New cars will be equipped with a feature that uses GPS tracking to alert emergency services in the event of an accident.  This […]

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Twitter character count

What Does Twitter’s New Character Count Mean for You?


Twitter recently announced that it is expanding the number of characters permitted per tweet.  Tweets have been limited to 140 characters since the platform’s debut, but now they are doubling that to 280 characters.  Obviously, this means you can say more per tweet.  But it doesn’t mean you necessarily should! Twitter is all about fast-flowing, […]

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Website redesign

When Is the Best Time to Redesign Your Website?


Timing is critical in marketing.  A savvy marketer is careful about the timing of everything from posting on Facebook to promoting sales to redesigning a website.  A website might need a redesign for many reasons.  It can be that the design is simply stale and failing to attract people or that it offers poor user […]

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