Blog

Digital insights, advice and ramblings from our team of experts.

social tone

How To Cultivate The Social Tone Of Your Brand


If you plan on using Social Media as part of your brand’s online strategy, then it’s crucial that you develop the right social tone from the very start. Social media offers your audience a valuable insight into the personality of your company and can go a long way towards building a strong relationship with your […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
CMS Definition

What Is CMS?


CMS stands for Content Management System.  It automates updates to your blog and website.  Some might fear that CMS complicates matters and requires advanced tech skills, but the opposite is true.  A good content management system is easy to use and simplifies updates to your site and blog.  It’s a programme that takes care of […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
digital marketing team

Training Your Digital Marketing Team This Summer


Parents across Ireland are now frantically trying to enroll their children in summer programmes.  And adults are looking for interesting and enriching summer school programs for themselves.  What about your company?  Are you looking at any courses for your staff?  Matrix offers in-house training programmes and master classes.   We can educate and empower the […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
google_street_view_car_in_girraween

Google Street View Turns 10


For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties.  And it’s helped your customers arrive at your bricks and mortar location.  The developed world has gotten rather dependent on Google Street View since it […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
impulsive social media

Hope for Impulsive Social Media Users


The world has a growing awareness of the dangers of posting to social media when your head isn’t in the game.  It’s so easy to fire off a quick post when you are tired or irritable and regret it. Most of us have had a moment of poor judgment on social media and had to […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
bargain_hunters

Driving Bargain Hunters to Your Site


Everyone loves a bargain.  So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to spend any money.  We mean you should strive to attract those people who have a clear need and want to get a bargain on the […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
facebook

Can You Win with a Facebook Contest?


Social media is a powerful marketing tool, but what about those Facebook contests so many companies use?  We all see them streaming through our newsfeeds.  Do they really pay off?  Or do they annoy people?  The answer is… it depends.  Like any marketing campaign, a Facebook contest can soar or flop depending on the effort […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
hands-woman-laptop-notebook

Social Media vs. Email Marketing: When to Use Each


Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
business newsletter

Should Your Business Have a Newsletter?


Not every business needs a newsletter.  But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy.  A quality newsletter can deepen audience engagement, boost brand awareness and increase sales. What would a newsletter do for your company?  Would it achieve those benefits or would it just take up […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
instagram

Up Your Social Media Game in 3 Steps


Your company’s social media shouldn’t be an afterthought.  It should be a cornerstone of your digital marketing strategy.  Many small and medium business owners know that, but don’t follow through enough.  That basically means they are not getting the full benefit, despite making an effort.  If your social media isn’t as effective as you think […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Going strong
since 2000
helping our clients to
flourish