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Digital insights, advice and ramblings from our team of experts.

dcu lego

DCU Is Making STEM Child’s Play


Science, technology, engineering and maths aren’t the easiest subjects on the school curriculum, but they are critical.  And Dublin City University is teaming up with Lego to make them more fun for children around Ireland.  DCU has launched their new Lego Education Innovation Centre at the Institute of Education at their St. Patrick’s campus in […]

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facebook live marketing

Using Facebook Live for Marketing


Social media and video are two of the biggest things in digital marketing these days, so it makes sense to combine them.  Social media is now an essential brand building tool, and video is a powerful way to reach people and get your content shared.  A viral video on Facebook is marketing gold.  So what […]

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What Do Search Engines Want?


The difficulty with search engines is that they are like a dysfunctional partner.  Search engines absolutely will not tell you clearly what precisely they want.  They hint.  They reward you when you get it right.  But they are capricious.  They change their minds, ahem algorithms, without notice.  They never tell you they’ve changed them and […]

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twitter business

How to Promote Your Business with Twitter


The world is watching Twitter now to keep up with a certain world leader who is extremely fond of the social media platform.  We’ve all seen some great examples of how not to use Twitter. The downside of spouting off on Twitter when upset has never been more clear.  And if you’ve ever considered using […]

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UX Matters: How Happy Are Your Visitors?


User experience is a subjective thing.  Not everyone using the internet has the same expectations or knowledge.  We know it is important for your web visitors to have a good user experience, but how do we know what their idea of good UX is?  How can we tell across the internet if they are having […]

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online trolls

Is The Internet Set To Tame Online Trolls?


Studies have shown that internet trolls are not happy people.  We’ve all seen the different types of online trolls out there.  The people who pick fights on Facebook posts.  The ones who target public figures with abuse.  The lone trolls and those that roam in packs, following the lead of websites that exist primarily to […]

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irish smes

How Can Irish SMEs Compete Online?


According to figures released by Visa, Irish shoppers are being enticed by British websites when they shop online.  The report showed that Irish shoppers are shopping online more, which is no surprise.  It also showed that Irish businesses lost out on a fair bit of Christmas shopping because the exchange rate gave Irish shoppers great […]

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timing your tweets

Timing Your Tweets


Social media is a powerful tool to promote your brand and to promote your content.  You can’t just publish a blog post or put a special offer on your website and hope people see it.  When you are using social media to pull traffic to your blog or website, timing matters.  In marketing, timing is […]

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Keeping Your Blog Ethical and Transparent


Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics.  They are concerned about bloggers who review products without disclosing that they are paid or otherwise compensated for doing so.  Under the proposed guidelines, such posts must be clearly labelled as marketing content.  This is not a big change for most bloggers because they already […]

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ios-stories

Irish Users The First To Test Facebook Stories


For those of you who have been following developments, Facebook’s continuous attempts to crush Snapchat have been the source of much intrigue. Now, the social networking giants have launched their boldest statement yet, by rolling out their own version of Snapchat’s flagship Stories feature. In an exciting twist, the app based feature has initially been […]

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