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Digital insights, advice and ramblings from our team of experts.

mckinsey customer journey

Understanding The Consumer Decision Journey


Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average consumer can help marketers to secure more qualified leads for their business. Mark Power The sales development or (SDR) process in any credible sales organisation is akin […]

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microinteractions - how animation can help improving user experience

Using Microinteractions to Improve User Experience


Mmm.. Is it doing anything? I better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit your headphones’ cord and send them flying off your ears. Or when you get stuck behind a slow walker, and you hear the train arriving at the platform. Sheer exasperation. […]

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Why Your Digital Marketing Plan Matters

Why Your Digital Marketing Plan Matters


Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy. That includes SEO, Social Media, UX… you name it. Briefing your agency on who your target is, the market you operate in, your pricing strategy, as well as your medium-term […]

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fundamental web design practices 2017

Fundamental Web Design Practices For 2017


The busy, hyperactive websites of the early 2000s are long gone, and the hyper-minimalist elegance introduced by Apple over ten years ago is here to stay (at least for a while in tech terms). So how do you build a website that both conforms to the industry standard of sophisticated elegance and stands out from […]

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the-grea-power-of-social-media

The great power of Social Media


Many of us pale and get a little clammy when we start thinking about social media use, especially in a professional context. The power of social media marketing is undeniable – we have all heard of people whose careers have risen out of ashes due to clever social media use, and small businesses whose engaging […]

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world-emoji-day

World Emoji Day 2017


The humble emoji have become so ingrained in our daily lives that we rarely give them a second thought. But did you know that these wonderful characters have their own special day dedicated to them? And that day is today! (July 17th). Launched in 2014, World Emoji Day is the creation of Emojipedia founder Jeremy […]

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macbook-apple-imac-computer-39284

7 Web Design Best Practices


A website is your primary interface with your customers in the online world. Using these best practices will help you better evaluate the returns on your investment. So let’s get started… And this is just an overview! There are many layers & details to each of these steps. Each of these is crucial. Don’t skip […]

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fully responsive website

What Is a Fully Responsive Website?


If you’ve been looking around to see what web designers are excited about doing these days, you have probably noticed a lot of us are proud to tell you about the fully responsive websites we’ve designed.  So you might be asking yourself what is a fully responsive website and wondering why do you need one? […]

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Millenials

Does Your Marketing Understand Millennials?


A recent study by Defy Media’s Acumen Research and TMI Strategy showed that 66% of people aged 13 to 25 used an adblocker on at least one device. But this does not spell doom and gloom for your digital marketing campaign. The survey has some good news too. Sixty-two percent of them follow a brand online, […]

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social tone

How To Cultivate The Social Tone Of Your Brand


If you plan on using Social Media as part of your brand’s online strategy, then it’s crucial that you develop the right social tone from the very start. Social media offers your audience a valuable insight into the personality of your company and can go a long way towards building a strong relationship with your […]

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