Blog

Digital insights, advice and ramblings from our team of experts.

custom app

Could a Custom App Solve Your Problem?


Maybe your company needs something that doesn’t exist.  Is there a task that involves a lot of manual work at the computer that is eating up your time?  Are you constantly frustrated at the time and effort involved in some routine task?  Maybe you’ve looked for a software solution and found that nothing out there […]

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mobile technology

Mobile Payment Technology Is Changing the World


Mobile payment technology is becoming more common.  Paying for your purchases or sending money to family via a mobile device is a lot safer and more convenient than carrying cash.  It eliminates the risk of cash being lost or stolen, and it also means that you don’t worry about getting correct change. The difference this […]

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email marketing segmentaion

Unleash The Power Of Email Marketing Segmentation


Email marketing can be an effective way to reach potential customers with the information they need and want.  It has a place in the sales funnel as it narrows and people seek more specific and tailored content.  Visitors arrive at your website looking for broad, general information about a problem they want to solve.  As […]

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ireland-saint-patrick-s-day

Get Ready, Get Set, Go Green


It’s March.  Have you launched your Paddy’s Day advertising campaign yet?  We’ve got a couple of last minute pointers for you about how to make sure your campaign marches to the front of the parade.  Whatever you are selling, your marketing benefits by reflecting the seasons.  It’s about being in sync with your target audience.  […]

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hubspots_front_lobby

Why We Love HubSpot – and Think You Will Too


Matrix Internet is a fully accredited and certified HubSpot partner, and you should know why.  We’ve seen it make digital marketing campaigns more effective.  We’ve seen it allow people to automate some of the process while improving their results.  It’s not magic.  You don’t just hand everything over and lounge on a tropical island while […]

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st patricks day

Mind Your Language This St Patrick’s Day!


St Patrick’s Day is just around the corner, and Seachtain Na Gaeilge is in full swing. SnaG is 17 days of celebrating Irish language in the run up to St. Patrick’s Day. It’s a great time to get your Irish on, and use a bit of your cúpla focal on social media promoting your business. […]

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eCommerce retailers - Use of colours

The eCommerce Retailer’s Guide to Using Color


eCommerce is a big business. In the U.S., eCommerce sales are expected to reach $500 billion by the end of 2017; European sales are expected to hit $250 billion by the end of this year, too, which means there’s a lot of online competition. In the past, eCommerce sites were treated with suspicion, but innovations […]

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website spring clean

Optimize Your Website with a Spring Clean


We’ve noticed a stretch in the days.  Spring is just around the corner, and we know what that means. We’re supposed to give the house a thorough cleaning.  It’s hard to get motivated for that, but there is a real pay-off when you give your website a good spring cleaning. Over time, you can accumulate […]

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pexels-photo-198593

Building Your Prospects List Through Content


Your digital content is the foundation of your inbound marketing strategy.  You optimize it so people find it easily when they turn to a search engine to research a problem.  You share it via social media platforms such as Facebook, Twitter and LinkedIn to make good and sure it is reaching as many potential customers […]

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dcu lego

DCU Is Making STEM Child’s Play


Science, technology, engineering and maths aren’t the easiest subjects on the school curriculum, but they are critical.  And Dublin City University is teaming up with Lego to make them more fun for children around Ireland.  DCU has launched their new Lego Education Innovation Centre at the Institute of Education at their St. Patrick’s campus in […]

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