Blog

Digital insights, advice and ramblings from our team of experts.

call to action

The Power Of The Call To Action


Your digital marketing strategy has one ultimate particular goal: to invite your potential customers to enter your sales funnel.  To do this, you call them to take a specific action.  A Call to Action (CTA) serves as your direct invitation to them.  Of course, it does not say ‘yoohoo, come buy our stuff!’  The journey […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
social media influencer

Influencers: Social Media Marketing’s Secret Weapon


Every field has leaders, people who sway opinion through both compelling arguments and personal persuasion.  Health and fitness is a huge field, and most of us recognize certain names.  If we’re searching online for information about a new fitness regime or super food, we give more weight to opinions from experts we recognize.   These experts […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
bizexpo

BizExpo 2017: The Power of B2B Networking


Before social media networking, we had plain old regular networking.  Offline.  Face to face.  People would gather together in the same physical space to network.  It is a great way to build business relations, and if you are successful at B2B sales you probably do it a lot in smaller settings.  Humans are social creatures.   […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
apple-imac-ipad-workplace-38568

Step 1 of Creating Your Perfect New Website


Before you start to paint your house, you have to prepare the surfaces to be painted.  You can’t knit a decent jumper unless you first decide what style you want and get the right amount of wool.  Preparation is critical to any venture from making dinner to launching a business.  Without the proper prep work, […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
user experience

Understanding User Experience


User experience is a huge factor in how successful your digital marketing will be.  It refers to how easily visitors can use your website.  It is obvious and instinctive to navigate?  Do visitors enjoy being on your site?  UX is about more than how pretty your website is.  It isn’t just picking good fonts and […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
website

Does Your Website Need a Good Chat Up Line?


Odds are that you know someone who hates talking on the phone.  A lot of people do.  That should make you wonder if having a phone number for customer support on your website is really enough.  User experience should be the primary value of your website.  What would make it easier and more appealing for […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
digital marketing ireland

Digital Marketing For Rural Ireland


Two recent announcements about increasing the reach of broadband in rural Ireland might serve as a kick in the behind for anyone who still thinks digital marketing won’t reach their rural target market. Enet has announced plans to deliver high-speed fibre broadband to ten towns around Ireland: Ballinasloe, Ballybofey, Ballyshannon, Buncrana, Bundoran, Castleblayney, Cootehill, Donegal, […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
dark-social-1

Don’t Be Afraid of the Dark Social


Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great name for an emo band.  But it is really something that you probably do every day.  Have you ever read an article online, decided one person you know would love […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
data privacy

Data Privacy: Getting It Right


Data about your potential customers is marketing gold.  You need it to succeed.  But you have to get it and use it the right way.  Abusing your access to a prospect’s data has a high price – legal consequences and a seriously annoyed person who might rant about you to the whole online universe.  Obviously, you […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
business blog

How Can You Boost Your Business Blog?


Your business blog can be a powerful tool.  It’s often potential customers’ first impression of your brand. It is the port of entry to your sales funnel.  Unlike your more static website, your blog is ever changing and (hopefully!) up to the minute and topical.  Your blog can make an enormous difference to your bottom […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Going strong
since 2000
helping our clients to
flourish