If you think the only alternative is sitting at home surfing the net on a desktop or laptop, you’re missing something big. Very big. Just as more and more people are choosing mobile devices over computers, they are also choosing to shop on those mobile devices. And that means they are mobile. On the go. Going shopping with a friend can now mean meeting in a pub and comparing products on a tablet over pints. People can – and are – now doing their shopping on trains and buses as they commute to work. The big question is how well your company is keeping up.
A quick glance at the figures from this year’s Black Friday and Cyber Monday sales should convince any doubters. According to Adobe Digital Insights, on Black Friday, purchases made on mobile devices surpassed the $1 billion mark for the first time. It is true that people made even more purchases on their desktop computers, but this year’s Black Friday mobile sales increased by one-third of last year’s. And people viewed more pages on their devices than they did on their desktops. That might suggest some insecurity about paying via a mobile device.
It is clear which way the wind is blowing. People are not likely to abandon their mobile devices once they get used to shopping on them. It is a one-way street. If your website isn’t designed to work beautifully on mobile devices, you are losing money. It is so easy to click away and go visit another site if the first one you see isn’t appealing and easy to navigate.
On Christmas morning, shoppers around the world will unwrap shiny new mobile devices. And we know what they will do with them – they will go surfing and shopping online. They will research brands and compare prices. What will they see if they land on your website? Will your regular visitors who are familiar with how your site appears on their desktop computer be disappointed when they see it on their new mobile device? If you are concerned about how your site performs on a mobile device, talk to us at Matrix. User experience is the cornerstone of all of our designs. We can make sure your visitors using mobile devices have the best experience possible.
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