Preparing Your Cyber Monday Strategy
Arguably the busiest shopping day of the year will occur on this week (Nov 25th), as retail owners all over the country brace themselves for Black Friday.
This is a day that retail workers dread and shop owners love as shoppers descend on their stores in their droves looking pre-Xmas bargains.
However, for those that don’t want to face the stress of an in-store free -for-all, there’s Cyber Monday which occurs on Nov 28th.
Cyber Monday, which first began in 2005, has now surpassed Black Friday in terms of sales of goods such as fashion accessories, shoes and electrical items.
Online sales have also increased dramatically year-on-year as more people try to beat the Black Friday door-busting queues.
For eCommerce business owners, it is crucial to plan ahead for Cyber Monday. Everything must be set in motion in order to receive the maximum benefit from the day. With just under a week to go the ball should be rolling already.
Here are some quick tips to get the most out of your company’s Cyber Monday marketing campaign.
Raise Awareness Through Killer Content
This is pretty straight forward. If you’re planning to promote a special discount day you had better make sure that people know about it.
This can be done by creating and sharing regular content such as blogs, news items, product reviews and posts on social media.
Specify the date of the offer and remind people about the availability of stock. Make sure to remind your customers that even online it’s first to come first serve and that replenished stock is not always guaranteed.
Send Timely Emails
Emails are a great way of sharing news and upcoming offers with your subscriber base. The key to reaching the maximum audience, however, is timing.
While you don’t want to inundate your subscriber’s inbox with clutter you also need to remind them about your various Cyber Monday offers.
Base the emails solely around the content of the offers that will be available on the day, while including plenty of inbound links to specially created landing pages and purchase options.
Aim to send out at least one email, a week before the day to give sufficient notice to you customers. Always send a follow-up newsletter on the day itself or 24-hours beforehand as a final prompt.
Create Offer-Based Landing Pages
Creating landing pages are a great way to increase conversion and generate traffic to your website. When people come to a website it is important to direct them with a virtual pathway towards the buying process.
A good landing page will have information about special offers and discounts. There will be a direct link to a conversion page displaying a shopping cart or products.
Nearly 53 percent of Cyber Monday retail traffic Stateside last year came from smartphones and tablets. This was a 13 percent increase from the previous year.
This year there will be a further increase as more and more shoppers purchase their items through their smartphone devices.
This is why it is crucial to make your landing pages and indeed your website mobile-friendly. This can be done by providing an easy-to-use interface and a pleasant buyers journey from the homepage to the shopping cart.
The easier the shopping experience is for people the more conversions. It is estimated that a 1-second delay in a page loading time can reduce conversions by up to 7 percent. In an ideal world, every website would have a 1-2 second page load time. In reality, however, it’s best to try to reach a page load time of between 3-5 seconds.
As mobile users are generally looking for a quick purchase, the time that they spend on your mobile site could be the decisive factor in how many leads are converted into sales.