EXPORT SPARK
Light up new international markets
Export Spark is Matrix Internet’s step-by-step export growth programme for Irish businesses ready to launch into new markets. It combines market entry strategy, digital delivery and digital marketing into one focused push, helping you enter new markets faster, attract the right customers, and build momentum that turns into revenue.
Our real clients, with real export momentum
Going global with confidence
EXPORT SPARK IN ACTION
Four practical stages that take you from export intent to real traction
1. Find your winning angle
Clear entry plans for each market. We test positioning and demand, and prioritise the moves that matter when you’re pivoting overseas or seeking funding.
You leave with:
- First-steps action plan for your target market
- Competitor and category snapshot
- Funding-ready plan outline
2. Navigate
Make your offer feel natural in the new market. Our international team knows what local customers want, and we follow a defined discovery process that matches your business needs. Audits, local market research, branding and messaging keeps every decision consistent.
You leave with:
- Local market checklist (language, delivery, payments, trust)
- Messaging and brand direction (localised digital platform)
- Challenged, creative, actionable strategy
3. Land
Time to go live. We implement the website landing pages and content that matter most, line up your digital marketing channels for the local market, and build an inbound path that’s measurable from day one, with SEO and tracking set up.
You leave with:
- Export-ready landing and product pages
- Localised campaigns and boosted SEO
- Tracking and conversion
4. Expand
Keep the momentum and grow with control. We support your team, test and fine-tune through A/B learning, and improve market penetration, delivering on business KPIs and return on investment into new markets. This then helps with your reinvestment into continuous expansion.
You leave with:
- Continuous support plan
- Trained, aligned and empowered team
- Expansion roadmap
FAQs
Export Spark is a structured programme for Irish businesses that want to get exporting with momentum. It supports digital marketing for exporters as part of a wider, full-service digital approach, covering strategy, eCommerce, content and platform readiness for new markets.
Export Spark helps companies move from ambition to action through clear market entry strategies. It focuses on first steps, competitor insight and overseas planning, helping businesses get exporting in a controlled, practical way rather than relying on guesswork.
Export Spark starts with foundational work, so the early stages are focused on research, planning and getting the right pieces in place. That means the first wins often come from clearer market direction, sharper messaging and stronger pages. Bigger results usually build after launch, as campaigns go live, performance data comes in and the work starts gaining momentum.
Yes. Export Spark is well suited to eCommerce for exporters, helping businesses adapt product pages, checkout journeys, delivery expectations and digital campaigns for overseas buyers. It’s designed to help ecommerce brands get exporting without disrupting their existing platform.
By aligning platforms, content and campaigns, Export Spark strengthens lead generation for exporters over time. The focus is on attracting the right buyers, building trust in new markets, and helping businesses get exporting in a way that scales sustainably.
Why Matrix?
Exporting demands strategy, content, eCommerce and digital delivery working together from the start. Export marketing with every link in the chain working in harmony. That’s the Matrix approach.
PROVEN IN NEW MARKETS
An international team built for launch and momentum
A proven programme, delivered with speed
Export Spark is a structured approach shaped through real export projects. Designed to hit the ground running, you get a clear path from first workshops to launch, with team and deliverables mapped out from day one.
An international team that thinks locally
We’re a team of 25+ nationalities, so we know what customers expect in different markets. The world is smaller, but blunt marketing is destined to fail. Our sensitive and empathetic approach builds trust, from language and tone to delivery and returns.
Full-service delivery under one roof
Strategy, eCommerce, content, SEO, paid media and tracking are handled by one cohesive team. No silos, no handovers, and no gaps between plan and finished product.
Senior ownership from kick-off to launch
Export Spark is led by experienced specialists who stay close throughout. They raise the bar by challenging, creating and collaborating. You get clear accountability, quick decisions and steady progress.
Built to strengthen your in-house team
We empower and work alongside your team, sharing the playbooks as we go. You’ll finish with templates, strategies and know-how you can keep using as you grow in new markets.
Aligned with Enterprise Ireland support
When support is part of your route to market, we can help you shape the work and timelines so everything is clear, practical and easy to report.
Export Spark in numbers
The team driving your export market strategy
An international team of strategists, marketers, developers and content specialists helping Irish businesses enter new markets with stronger digital delivery and local market insight.
Giuseppe Ditaranto
Design Team Lead
Branding: Giuseppe Ditaranto
Giuseppe helps organisations turn brand thinking into clear digital experiences. He brings UX, UI, research, information architecture, design systems and visual identity expertise, helping teams connect audience insight, usability and brand expression across websites, apps and digital campaigns.
Brian Cochrane
Brand & Marketing Strategist
Domestic and international marketing strategy: Brian helps organisations shape marketing strategies for growth at home and across Europe. He brings 20+ years in communications, digital strategy, EU-funded platforms, stakeholder engagement and eCommerce improvement programmes for retailers, exporters and education-focused European projects.
Tomas Herink
Head of Development
Technical training / Technical integrations
Tomas trains teams to understand hosting, integrations, APIs, CMS platforms and secure technical systems. He brings 15+ years leading development, cloud infrastructure and enterprise web projects, helping organisations connect data, reduce manual work, improve support workflows and make stronger technical decisions with greater confidence, independence and long-term control.
Zahra Alboqub
UX Designer
Accessibility training
Zahra leads accessibility training through practical UX research, testing and inclusive design methods. She helps teams understand accessibility standards, user needs, information architecture and usability testing, drawing on work for GoCar, HRB and SVP.
Richard Domegan
Operations & Business Development Manager
Lean operations / GDPR
Richard helps teams improve workflows, resource planning, GDPR practice and operational control. He brings 20 years’ experience in account management, service governance, stakeholder communication and performance monitoring, giving clients practical processes, clearer ownership, smoother project activity and stronger control over data-related responsibilities.
Clare Healy
Digital Marketing Manager
Paid and organic training / Domestic and international marketing strategy:
Clare helps teams plan, manage and measure paid, organic and multi-channel campaigns with confidence. She brings senior experience in Google Ads, SEM strategy, channel planning, customer journeys, KPI analysis and performance optimisation, helping organisations connect marketing activity with sharper decisions, better spend and measurable growth.
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