Twitter reunites approximately 340 million monthly active users (as of January 2020), which makes it one of the most popular ones from the past five years. That said, it is important to carefully consider all the pros and cons of it before starting to tweet and interact using hashtags. Twitter is extremely popular and can help businesses to grow in relevance. However, if you have to choose where to put your digital efforts, it’s better to know for sure, am I right? In this blog post, we’ll be going through the main Twitter characteristics and target users.
Everyone – from individuals to the largest multinational corporations. Twitter is a broad platform and welcomes all kinds of users.
It depends on your goals for the platform. You can share personal thoughts and memes in a personal account, but that wouldn’t be the case on an account for your business.
A professional but friendly approach is recommendable while sharing information about your products and services. You should also make sure to interact on the platform as much as you can, via replies, retweets and favourites, building strong relationships both with brands and with your customers.
Make sure to evaluate the Trending Topics daily and include tweets about them on your timeline. Whenever a topic has some relation to the products and services you provide, that’s the time for you to share it.
There’s no right or wrong here; it depends on your business goals. If you are an eCommerce website, it makes sense for you to post a couple of times per day to announce different products. If you are in the service or hospitality industries, sharing news about your brand, information about the services you provide and inbound links to your website can be the right strategy.
To keep your audience engaged, try to balance the frequency of posts. Don’t overwhelm your followers with hundreds of tweets, and don’t ignore them by posting too little. Monitor your Twitter account frequently, see what works and what doesn’t for your audience.
If you want to chat with us about how to keep things smooth and understand how we can help you, contact us today, and we’d be happy to help.
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By Rakky Curvelo
By Maria Prendeville
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