The Pros and Cons of Twitter

The Pros and Cons of using Twitter for your Online Marketing

Twitter is a social networking microblogging service that allows registered members to broadcast short posts called tweets. There are currently 307 million monthly active users.

Who should use Twitter?

Everyone – from individuals to the largest multinational corporations

What do I share on Twitter?

  • Share your products/service
  • Interact (reply, retweet, favourite) directly with brands and your customers
  • Tweet trending topics related to you

How many times should I post?

Multiple times per day. A lot of brands tend to overwhelm Twitter followers posting around 20 tweets a day, while others brands tend to post only occasionally.

To keep your audience engaged, you should avoid both extremes and stay somewhere in the middle. Monitor your Twitter account frequently, see what works and what doesn’t.

Twitter is different from Facebook and many users value the service for information, not communication. It is used more than Facebook for Breaking News.


The Pros and Cons of Twitter 


Pro’s of Twitter:

  • Easy to create – less than a minute to write and send
  • #hashtag power –  use them to increase your social reach and improve brand awareness. Join the conversation – what’s trending?
  • Get to the point – 140 characters
  • Analytics – measure and boost impact on Twitter
  • Automation – using various tools, you can tweet in advance to save you time!
  • Lists – A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. These lists are like a mini news feed of the people that you have added.
  • Twitter cards – Website cards to lead generation cards work a treat to drive more engagement.

Con’s of Twitter

  • Spam balance. It can take practice to ensure you’re interacting adequately on Twitter. Create a balance where you’re not missing key marketing opportunities without coming off like a spammer.
  • Twitter is busy! There are approximately 340 million tweets per day.
  • 140 character limit. The character limit on Twitter can be challenging if you have trouble expressing your thoughts in a few words.
  • Quick response. People are impatient and growing more impatient these days. they expect to be responded to promptly on Twitter.

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