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The Pros and Cons of Twitter

The Pros and Cons of using Twitter as part of your Digital Marketing Strategy

Twitter reunites approximately 340 million monthly active users (as of January 2020), which makes it one of the most popular ones from the past five years. That said, it is important to carefully consider all the pros and cons of it before starting to tweet and interact using hashtags. Twitter is extremely popular and can help businesses to grow in relevance. However, if you have to choose where to put your digital efforts, it’s better to know for sure, am I right? In this blog post, we’ll be going through the main Twitter characteristics and target users.

Who should use Twitter?

Everyone – from individuals to the largest multinational corporations. Twitter is a broad platform and welcomes all kinds of users. 

What do I share on Twitter?

It depends on your goals for the platform. You can share personal thoughts and memes in a personal account, but that wouldn’t be the case on an account for your business. 

A professional but friendly approach is recommendable while sharing information about your products and services. You should also make sure to interact on the platform as much as you can, via replies, retweets and favourites, building strong relationships both with brands and with your customers. 

Make sure to evaluate the Trending Topics daily and include tweets about them on your timeline. Whenever a topic has some relation to the products and services you provide, that’s the time for you to share it. 

How many times should I post?

There’s no right or wrong here; it depends on your business goals. If you are an eCommerce website, it makes sense for you to post a couple of times per day to announce different products. If you are in the service or hospitality industries, sharing news about your brand, information about the services you provide and inbound links to your website can be the right strategy. 

To keep your audience engaged, try to balance the frequency of posts. Don’t overwhelm your followers with hundreds of tweets, and don’t ignore them by posting too little. Monitor your Twitter account frequently, see what works and what doesn’t for your audience.

The pros and cons of Twitter 

Pros of Twitter:

  • It’s easy to use: after creating your profile, you just write things down and boom! Your content is there for the world to see! 
  • Hashtag power:  Twitter was the first network introducing the use of hashtags, and they are used to index keywords and topics, making it easy to find interesting subjects to follow. You should leverage that power to be as precise as possible with them, including a maximum of two hashtags per tweet. Another good tip is to check Twitter’s guide on how to best use your hashtags that answers the most common questions about them. 
  • Get to the point – 280 characters: you’ve less of a chance to ramble on — just get straight to the point in 280 characters. And if you feel cheated by this, remember it was only 140 characters until 2017.  

Cons of Twitter

  • Spam balance: keep chasing those key marketing opportunities, but don’t become a spammer. 
  • 280 character limit: many people find it difficult to express themselves in such a short character count.  
  • It can be addictive: Twitter’s algorithm constantly feeds us juicy scraps of news, trends and activities, to keep us hooked. The sheer velocity of posts and sharing can lead to genuine addiction and fear of missing out when you’re offline

If you want to chat with us about how to keep things smooth and understand how we can help you, contact us today, and we’d be happy to help. 

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