Extended AdWords Ads & Price Extensions

Google Ads is an ever-changing platform. Many accounts are optimised and refined until they get to the strong point and then left on auto-pilot from then onwards. The danger of this is being left behind by rivals who avail of new features while your account slowly becomes less effective.

This is how the question ‘what’s gone wrong with my AdWords account?’ often arises.

Examples of how accounts current on auto-pilot is getting left behind occurred in July, through two new features introduced by AdWords – detailed below.

Google like to push their new features and advertising campaigns which make use of these features tend to see the benefit in its AdWords stats. Google prefer to show ads which incorporate these new aspects, therefore it pays to make use of them.

Extended Ads

One of the more frustrating limitations of AdWords was the number of characters available to use through AdWords. Thankfully, Google has extended the ad parameters to the following:

  • Headline 1 – 30 characters | Headline 2 – 20 characters
  • Description – 80 characters

Eventually, these ads will start appearing more than the current, traditional ads and could replace them entirely – so best make sure you react to this change quickly.

adwords extended ads

Price Extensions

Price extensions (pictured below) are a feature that AdWords has needed for some time. This extension only shows on mobile devices (for the time being) and shows pricing information about products and services.

This particular extension is likely to stir up competition between competitors on AdWords and represents a great chance to get your pricing out there before incurring the cost of a click. Certainly if you have the ‘best in class prices this is a must-have feature for AdWords.

In general, higher average positions and lower cost-per-clicks can also be availed of through using all available ad extensions.

adwords price extensions
Is your AdWords campaign getting left in the dark? Or are you inactive on Google but thinking of taking the first step to expanding your presence to AdWords? Either way, get in touch and see what we can do for you!

Spread the love
Share