Keeping Your Digital Marketing Effective & Legal

The digital world moves quickly, but the EU recently warned some social media platforms they aren’t moving fast enough to get into compliance with European law. Social media is an increasingly commercial platform, and the EU stance is that it must operate in line with European consumer protection laws. Is your company fully aware of the implications?

Are you confident your social media use is not violating any national or EU laws?

Digital marketing is an essential part of any business strategy in today’s digital age. It offers a wide range of opportunities to reach and engage with target audiences, but it is important to ensure that your digital marketing efforts are effective and legal. In this article, we will discuss how to keep your digital marketing effective and legal.

Comply with Legal Regulations

One of the most important aspects of digital marketing is compliance with legal regulations. You should ensure that your digital marketing efforts comply with regulations such as the General Data Protection Regulation (GDPR) and the Federal Trade Commission Act (FTC). This includes obtaining consent from users before collecting their personal data and providing clear and accurate information about your products and services.

Use Ethical Marketing Practices

Ethical marketing practices are essential for building trust with your target audience. You should ensure that your digital marketing efforts are truthful, transparent, and do not mislead or deceive your audience. This includes avoiding false claims and using customer testimonials and reviews in a truthful manner.

Focus on Relevancy

Relevancy is key to keeping your digital marketing effective. You should ensure that your content, ads, and emails are relevant to your target audience. This means creating content that is informative, engaging, and aligns with your audience’s interests and needs.

Utilize Analytics

Analytics tools are crucial for keeping your digital marketing effective. You should use analytics tools to track your website traffic, social media engagement, email open rates, and conversion rates. This will help you understand what’s working and what’s not, and optimize your digital marketing strategy accordingly.

Keep Up with Trends

The digital marketing landscape is constantly evolving, and it’s important to keep up with the latest trends and technologies. You should stay informed about new digital marketing channels, tools, and strategies and adapt your marketing efforts accordingly.

Engage with Your Audience

Engaging with your audience is crucial for keeping your digital marketing effective. You should respond to their comments and messages, engage in conversations, and provide valuable information and resources. This will help you build a loyal community around your brand and keep your audience engaged with your digital marketing efforts.

Why you should ask for professional assistance?

Digital marketing professionals know the importance of ongoing training. Staying up to date by attending seminars, reading industry news sources and organizing custom, in-house training helps you keep your digital marketing effective and legal.  Most of us find the marketing side of it less intimidating than the legal side, so we’re quicker to study that. The Law Society of Ireland recently announced their annual diploma course aimed at both solicitors and non-solicitors about digital law. The course covers social media law including defamation, intellectual property and copyright infringement, data protection and more. While few digital marketing professionals will take a course at this level, the fact that one exists is a good reminder of the importance of being informed about your company’s legal responsibilities.

Get Informed, Not Intimidated

The internet can feel like the wild west at times. But ultimately, companies have responsibilities for how their internet presence is used. It’s not that different really from the rest of the world. Ensure your offers and competitions comply with the law. Don’t post libellous material or allow others to post libellous comments on your social media pages or as comments on your blog. When you share things, ensure the source is properly credited. Matrix Internet can’t give you legal advice, but we will tell you to talk to a solicitor with expertise in digital law if you have any concerns.

What we can tell you is to use good sense and vigilance to monitor your digital presence. Some basic good practices can also keep you out of legal trouble. Monitor comments on your social media and blog, and delete any that are libellous, incite hate or disclose personal information about a third party. Provide all staff working with your social media, website and blog with clear, written policies and encourage them to report to a supervisor anytime they are unsure if something poses a legal issue or not. Following good practices and ensuring your social media, blog and website are respectful places means you are not likely to face any legal issues with your digital marketing.


A diploma in digital law might be more than your company needs. But it is important to stay up to date in all aspects of digital marketing, and that’s why Matrix Internet offers customized training sessions. In conclusion, keeping your digital marketing effective and legal requires compliance with legal regulations, ethical marketing practices, relevancy, analytics, keeping up with trends, and engaging with your audience. With these strategies in place, your business can effectively reach and engage with your target audience and grow your brand online while maintaining legal and ethical standards.

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