Twitter is the most powerful social media platform for tapping into real-time global conversations and trends – so it’s also an essential tool for a dynamic business. Through Twitter Ads, you can enhance your brand image and boost results and conversions. The platform is also great for a business to build its brand image, benefiting from its Ads, enhance results and get conversions. If you already have an organic presence and want to learn how to advertise on Twitter, then tweet yourself to our handy guide. Let’s first check out what kind of advertisement you can create through your Twitter account (unless it is too much of a birden, of course!).
Twitter divides its Ad types into three categories:
Similar to Facebook, you can promote tweet campaigns based on interests and demographics, choosing keywords and specific locations. A functional differential is that you can target people with similar interests to your current followers, people who follow accounts related to yours or even people who use distinct hashtags. Once you define your specifications, Twitter offers an option to use these specifications to broaden your audience. However, here’s a wise tip: most of the time, less is more.
Once you define your budget for each campaign, Twitter will calculate the number of people your ad campaign will reach, based on your budget and target audience. This will help you decide on suitable budget allocation for each ad. Twitter also offers a series of guidelines on pricing, to answer questions you may have on maximising a return on your investments.
These tips should help get you started, but if you want an even greater competitive edge, give us a shout and we’ll help you reach your targets. Our Digital Marketing team is ready!
By Rakky Curvelo
By Poulomi Choudhury