It’s not too late to start marketing on TikTok

We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed the boat.

If you’ve decided to try TikTok for marketing your brand, it is important to understand that like all social media, it has its own rules and quirks. Each channel demands its own unique approach to get the maximum benefit.

It pays not to rush in with any social media. Take time to study the channel and explore how people use it. Get familiar with the terms and slang used. See what others in your field are doing and what seems to be working (or not) for them. More importantly, see what your target audiences are doing on TikTok. What catches their interest?

Creating a brand presence

Promoting your company on TikTok might be new to you, but it isn’t uncharted territory. TikTok for Business has been around since May 2020. Even if your brand is a one-person show, it makes sense to set up a brand account instead of using your personal one.

As with other social media, posting regularly using a consistent tone is important for success. Consider what your audience is looking for on TikTok and how you can meet their needs.


The basics of branding on TikTok

Brands have three key ways to promote themselves on TikTok. Finding the right balance of these approaches for your market can take a little trial and error. It pays to take the time to study your audience and your niche thoroughly before launching a campaign to get as little error as possible.

  • Paid advertising: This is the easiest option, and you can create ads that include calls to action. TikTok’s commercial music library of recordings can be used by brands, but you can’t just include any music in your posts. They need confirmation that you have the right to use any music, not from their library.
  • Influencers: Maybe you already have a connection with someone influential in your field. The important thing is that the influencer is influencing your audience. A high profile doesn’t help if it is reaching people who have no interest in your product.
  • Viral videos: Don’t be afraid to have some fun with this and try different things. Creating a viral video is more art than science. You need the right blend of humour and hook at the right time to captivate an audience.

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However, you present your brand, offering people the information they genuinely find useful is always effective. TikTok can be a good format for short how-to videos. How-to doesn’t mean complicated instructions. It can be less than a minute of someone using the product – applying make-up, adding an accessory to their outfit, repairing something using a particular tool, etc. Less is truly more here.

Tips and strategies for marketing on TikTok

  1. Understand Your Target Audience

The first step in marketing on TikTok is to understand your target audience. TikTok’s user base is primarily composed of younger generations, with around 41% of users being between the ages of 16-24. This means that if your target audience is younger, TikTok could be an excellent platform to reach them.

  1. Create Engaging and Relevant Content

One of the keys to success on TikTok is creating engaging and relevant content that resonates with your target audience. The content you create should be entertaining, informative, and visually appealing to keep users engaged.

  1. Embrace Trends and Challenges

TikTok is all about trends and challenges, and participating in them is an excellent way to increase your visibility and reach a broader audience. Pay attention to what’s trending on the platform and try to create content that incorporates those trends in a relevant and creative way.

  1. Collaborate with Influencers

Influencer marketing is a popular strategy on TikTok, and collaborating with influencers can be an effective way to reach a wider audience. Look for influencers in your industry or niche who have a large following and can help promote your brand to their followers.

  1. Use Hashtags

Hashtags are an essential part of marketing on TikTok, and using them can help increase your visibility and reach. Use relevant and trending hashtags in your content to help your videos get discovered by users who are interested in your content.

  1. Utilize TikTok Ads

TikTok has a range of advertising options, including in-feed ads, brand takeovers, and sponsored hashtag challenges. Using TikTok ads can be an effective way to reach a larger audience and promote your brand to users who may not be following you yet.

  1. Monitor Analytics

Finally, it’s essential to monitor your TikTok analytics to understand how your content is performing and how you can improve it. Use the platform’s built-in analytics tools to track metrics like views, engagement, and follower growth, and adjust your strategy accordingly.

Up your social media game with Matrix Internet

If you’re running a business, you mightn’t have the in-house resources to get a social media campaign up and running. If you’re on the lookout for a team of experts who can make an impact on all channels — and unlock all of TikTok’s quirks beyond viral dances — get in touch with Matrix Internet today to see how we can make a difference.

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