We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed the boat.
If you’ve decided to try TikTok for marketing your brand, it is important to understand that like all social media, it has its own rules and quirks. Each channel demands its own unique approach to get the maximum benefit.
It pays not to rush in with any social media. Take time to study the channel and explore how people use it. Get familiar with the terms and slang used. See what others in your field are doing and what seems to be working (or not) for them. More importantly, see what your target audiences are doing on TikTok. What catches their interest?
Promoting your company on TikTok might be new to you, but it isn’t uncharted territory. TikTok for Business has been around since May 2020. Even if your brand is a one-person show, it makes sense to set up a brand account instead of using your personal one.
As with other social media, posting regularly using a consistent tone is important for success. Consider what your audience is looking for on TikTok and how you can meet their needs.
Brands have three key ways to promote themselves on TikTok. Finding the right balance of these approaches for your market can take a little trial and error. It pays to take the time to study your audience and your niche thoroughly before launching a campaign to get as little error as possible.
However you present your brand, offering people information they genuinely find useful is always effective. TikTok can be a good format for short how-to videos. How-to doesn’t mean complicated instructions. It can be less than a minute of someone using the product – applying make-up, adding an accessory to their outfit, repairing something using a particular tool, etc. Less is truly more here.
If you’re running a business, you mightn’t have the in-house resources to get a social media campaign up and running. If you’re on the lookout for a team of experts who can make an impact on all channels — and unlock all of TikTok’s quirks beyond viral dances — get in touch with Matrix Internet today to see how we can make a difference.
By Irene Hislop
By Matrix Internet
By Conor McCaffrey