It’s not too late to start marketing on TikTok

We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed the boat.

If you’ve decided to try TikTok for marketing your brand, it is important to understand that like all social media, it has its own rules and quirks. Each channel demands its own unique approach to get the maximum benefit.

It pays not to rush in with any social media. Take time to study the channel and explore how people use it. Get familiar with the terms and slang used. See what others in your field are doing and what seems to be working (or not) for them. More importantly, see what your target audiences are doing on TikTok. What catches their interest?

Creating a brand presence

Promoting your company on TikTok might be new to you, but it isn’t uncharted territory. TikTok for Business has been around since May 2020. Even if your brand is a one-person show, it makes sense to set up a brand account instead of using your personal one.

As with other social media, posting regularly using a consistent tone is important for success. Consider what your audience is looking for on TikTok and how you can meet their needs.

The basics of branding on TikTok

Brands have three key ways to promote themselves on TikTok. Finding the right balance of these approaches for your market can take a little trial and error. It pays to take the time to study your audience and your niche thoroughly before launching a campaign to get as little error as possible.

• Paid advertising: This is the easiest option, and you can create ads that include calls-to-action. TikTok’s commercial music library of recordings can be used by brands, but you can’t just include any music in your posts. They need confirmation that you have the right to use any music not from their library.
• Influencers: Maybe you already have a connection with someone influential in your field. The important thing is that the influencer is influencing your audience. A high profile doesn’t help if it is reaching people who have no interest in your product.
• Viral videos: Don’t be afraid to have some fun with this and try different things. Creating a viral video is more art than science. You need the right blend of humour and hook at the right time to captivate an audience.

However you present your brand, offering people information they genuinely find useful is always effective. TikTok can be a good format for short how-to videos. How-to doesn’t mean complicated instructions. It can be less than a minute of someone using the product – applying make-up, adding an accessory to their outfit, repairing something using a particular tool, etc. Less is truly more here.

Up your social media game with Matrix Internet

If you’re running a business, you mightn’t have the in-house resources to get a social media campaign up and running. If you’re on the lookout for a team of experts who can make an impact on all channels — and unlock all of TikTok’s quirks beyond viral dances — get in touch with Matrix Internet today to see how we can make a difference.