The survey also found that 58% of Irish mothers shop using their mobile every month while 20% use their smartphones to shop each week.
The Irish Internet Association (IAA), of which Matrix Internet is a proud member, also shared further findings from EUCOM’s research, including that:
These stats are perhaps quite surprising, especially following the recent revelation that only 35% of Irish small and medium-sized enterprises (SMEs) are enabled for eCommerce. As the IE Domain Registry (IEDR) found, the majority of Irish shoppers purchase products from the UK and American websites due to the lack of eCommerce functions on Irish websites.
Joan Mulvihill, CEO of the Irish Internet Association, said that “These survey results are a real call to action for Irish retailers. Businesses know to invest in their online presence to boost sales and with such irrefutable evidence provided by the credible source that is the EUMOM community it’s clear that mobile should be the starting point for many.”
“I’m delighted that EUMOM as a long-standing member of the IIA has surveyed this important demographic of female shoppers and that retailers take the time to review these findings in the context of setting out their eCommerce strategy for 2016.”
Eumom director Olive Fogarty also commented on the findings. She stated that “as we know it’s usually Moms who tend to lead shopping and mobile trends and now we’re seeing that the smartphone has become an essential part of the shopping routine.”
“No doubt the emergence of the larger-screened smartphone and the increased confidence of the user is playing a part in this shift in behaviour from the more traditional desktop online shopping.”
eCommerce Website Design & Development
By Matrix Internet
By Conor McCaffrey