The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage with them and demonstrate your expertise, helpfulness and responsiveness. It doesn’t close sales, but it does power the engine of your inbound marketing.
How can you make your blog more compelling in 2018? Here’s a list of resolutions for better blogging.
Your blog should be fueled by passion. And it should also be well planned and strategic. Finding the right balance and following these tips can help boost your readership and draw more people into your sales funnel.
By Irene Hislop
By Rakky Curvelo