It’s time to get creative and ramp up the marketing efforts a notch, as TikTok is taking the world by storm at the moment. Everyone, from young kids to grandparents are on TikTok recording hilarious and entertaining videos.
With over 795 million users across the globe (that’s half the amount of Instagram users!), and the 7th most downloaded app of the 2010s, it’s a social media app that attracts most 16 to 24 year olds. Think of the app as a mix of Snapchat, Spotify and Vine, where you can take 15 to 60 second videos and share them to a news feed.
Most TikTok videos comprise hashtag challenges, lip sync battles, dancing and humour. When the videos are shared to the feed, if your profile is on public others can like and comment on them.
Sounds like fun, huh?!
It sure is, with celebrities like Post Malone, Britney Spears and Will Smith all flocking to the platform to join in
You might be thinking, my target audience isn’t here. Why should I bother wasting my time videoing and marketing on this app?
Even though a lot of young people explore and use this app, it won’t be long before they’re out of college and branching into the real world…. Where your products and services are in high demand. Getting them familiar with your brand and messaging now is a great way to keep you at the front of their mind.
The sponsored hashtag challenge allows users to jump on the bandwagon and post videos of them using the sponsored product, or recreating the dance that was inspired by that hashtag. The Hashtag Challenge Plus allows users to shop within the app itself for those sponsored products.
If you’re feeling adventurous, why not create your own hashtag dance move and make it go viral! These techniques are a great way to increase your brand awareness amongst users.
The great thing about TikTok videos is that you can make a funny video creation, save it on your phone and then upload to your Instagram or Facebook stories. So even if your ideal audience isn’t on TikTok, you can still utilise the features and share on other platforms!
People and companies who utilised Instagram back in 2011 are flourishing now. Think Heidi Sommers, Huda Beauty and many other beauty bloggers who now have their own businesses and brands worth billions of dollars.
Using the social media platform in its early stages can establish you as a key player. And not only that, but you can include your social handles to your other social media accounts as well so people can follow you there too.
Figure out what companies and brands in your niche are doing, see the videos that garner great engagement and put your own spin on it. TikTok isn’t the place for showcasing your product training or how to use your app, BUT if you can somehow turn a training session into a hilarious flash mob or dance, then go for it!
Unlike Instagram, Facebook, LinkedIn or Twitter where you have to be perfectly curated, TikTok is a low-pressure environment. It’s the perfect platform to let your hair down, dance out the stress of the day and get across the human side of your brand.
Even if your business is on the more serious side, people always appreciate humour and find it relatable.
Think outside the box and see how you can translate the dull, everyday occurrences of office life into an invigorating brand worth talking about and buying from.
If you would like even more information about TikTok or how to increase your brand engagement online, why not reach out to figure out the perfect digital marketing strategy for your business.
By Maria Prendeville
By Rakky Curvelo
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