5 Ways Irish Businesses Can Use Their Location to Market

No matter what kind of business you have, you can use your company’s location to help you move up the search engine results page.  Even if your customers never come to your physical premises, your location is a vital part of your brand.  It is one of the things that sets your company apart.  The internet is a vast, vast place, and it takes ongoing effort and a keen strategy to stand out.  Here are five ways you can use your company’s location to carve out your place in your field.

1. Local SEO: When people want to find a shop or restaurant near them, they often include their location in their search terms. Putting ‘boarding kennel’ or ‘pizza’ into Google is not efficient. To narrow it down, people will put ‘Killucan boarding kennel’ or ‘Athlone pizza’.  In Ireland, it helps to use not only your town but also your county and in some cases the names of other towns near you in your keywords.
2. Google Maps: Make it easy for people to find you by including an interactive Google map on your website. Then people can gauge the distance, plan a route and look for landmarks and other things near you.
3. Brand Identity: You don’t have to be selling Claddagh rings or Aran jumpers to benefit from Ireland’s global popularity. If you are selling internationally online, then you can stand out and pique interest by emphasising your company’s Irishness. And if you are selling to a local market, don’t underestimate people’s desire to support local businesses. Whether you are in the heart of Dublin or in a small village, remind the people closest to you that your company is part of the community.
4. Powerful Images: Let’s face it, this is a very photogenic country. Tourists come from all over and brave our dreadful weather just to see Ireland.  If you include some good photos of your location and have the location in the tags you use for the images to boost your SEO.
5. Blog Topics: Some business owners feel they don’t have much to blog about. But they are missing an important way to engage with their base while also enhancing their SEO. Blogging is a powerful inbound strategy, not a way to format a sales pitch.  If your followers are interested in your local area, you’ve got a lot of blog material at hand. You can write about local history, the achievements of people from the area, special events and heritage sites.