However, such is the changing landscape of SEO that making your website mobile-friendly is not enough. There is always more to be done, and in this case, more comes in the form of Accelerated Mobile Pages (AMP).
As the name implies, AMPs are pages which load really quickly on mobile devices. AMP is an open-source project designed to make your website lightweight and easy to load.
Recently both Google and Twitter have adopted AMP. One of Google’s stated goals is to live in a world of “better, faster mobile internet.” AMP, according to Google, will “dramatically improve the performance of the mobile web.”
You bet. Google is boasting that AMP can load anywhere between 15 to 85% quicker than an identical non-AMP page.
Quite a lot, potentially. The biggest SEO news of the year has been Google’s recent announcement that they’re boosting the ranking signals behind mobile-friendliness from the beginning of May, meaning non-responsive websites will likely suffer drops in ranking and traffic.
Accelerated Mobile Pages are also likely to become a ranking factor if they’re not already. AMPs, specifically designed to load quickly and provide a great user experience on mobile, go some way to achieving Google’s vision of mobile internet. It makes sense for Google to recognise sites which utilize AMPs by rewarding them in mobile rankings, both for its own goals and the user’s benefit.
Correct. You may think your website is fast, but how fast is fast enough? According to Kissmetrics, 40% of web users will abandon a page if it takes more than 3 seconds to load. Faster loading times are in everyone’s interest.
Having Accelerated Mobile Pages on your website will not only put you in good stock with Google, but it should also open up your website to a much bigger audience than before.
Get a mobile-friendly website now!
By Jeff Sheridan
By Irene Hislop