If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on your company. Why not? They need reassurance. This is especially hard for new companies because they don’t have an established reputation. But some simple changes to the website can do a lot to reassure shoppers that you are a reliable seller of quality merchandise.
You might look at your stats and feel desperate enough to post a video of yourself singing Abba’s hit Take a Chance on Me… “gonna do my very best, and it ain’t no lie/ if you put me to the test, if you let me try…” But happily, you have other options.
Reassuring visitors that it is safe to buy is a critical part of providing a good user experience (UX). Good UX is what sets successful sites with strong sales figures apart from sites that offer great products they can’t sell.
Looking for advice on how to structure your site to best attract high quality leads that will convert? Contact one of our development gurus today!
By Irene Hislop
By Maria Prendeville
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