But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy. A quality newsletter can deepen audience engagement, boost brand awareness and increase sales.
What would a newsletter do for your company? Would it achieve those benefits or would it just take up a load of time? How can you create a newsletter that would be welcomed and read? If your business doesn’t produce a newsletter:
One key advantage of a newsletter is that people sign up for it. You get to contact them directly when they give you their permission. With most digital marketing, you are trying to attract their attention with search engine optimization and shareable content. But with a newsletter, you get to go right to the potential customer because they have signed up for it.
Interested IN sending out a newsletter to your customers?
Avail of our EMAIL template offer today!
By Irene Hislop