Circulator

Project overview

We offered a selection of design concepts, and they opted for a vibrant palette with bold fonts and engaging animation, which we developed on the WordPress platform with multiple wireframe sign-off stages. The text-heavy and cluttered old site was streamlined in the new site design with snappier headlines, active calls to action and finely-tuned SEO. 

Their content strategy has been further strengthened with a new blog and careers section, and an intuitive breakdown of the sectors they serve.

Most importantly, they opened up a dialogue with the user — all contact forms are now linked in to Circulator’s custom CRM, and they’ve had an increased number of queries since they went live.

Key features

• Strong brand identity throughout the site;
• Streamlined to suit the b2b target audience — less dense and more scannable content;
• Increased social engagement — users can ‘like’ and interact with case studies without needing an account; 
• New theme is highly customisable for displaying data, for example in case studies;
• Engaging timeline adds context to Circulator’s success story.

Goals

To create a new website that supports Circulator’s quest for communications excellence in Irish business. 

• Explaining how Circulator improves conversion rates within any online business;
• To position Circulator as Ireland’s most vibrant and forward-thinking communications platform for business;
• To instil confidence with a more impactful content strategy that leads the user on an intuitive journey;
• To inform as well as promote — many businesses still don’t know the benefits of effective communications campaigns.

Process

A finely-tuned balance of effective communication, design-thinking methodology and user rewards.

• Detailed UX discovery process to determine key personas and main goals of the project;
• Sitemap, design concepts and wireframes created, approved by the Circulator team;
• Development stage — coding of all website elements with regular milestones and client approval;
• Extensive QA process, followed by a training session with key Circulator stakeholders before live launch.

Impact

A new online platform that aligns with Circulator’s goals to inform and showcase innovative communication strategies.

• A website that tells the Circulator story in a pleasant and understandable format
• A more engaging tone in content that tells the ongoing story of the company;
• User journey is tailored to all prospective clients, with a more logical layout of Circulator’s offerings;
• Main goal of the new site was to increase the number of call-backs and consultation requests — exceeding expectations with a 1,000% increase year-on-year;
• Traffic has increased by 84% since launch;
• Engagement has increased by 109%.