Cybersecurity

Audit first, website redesign second

A full website redesign feels like progress. New layouts, fresh images, updated content and a clean break from what came before.

Dig deep with a cybersecurity audit for your SME

Cybersecurity can feel abstract until something goes wrong. A cybersecurity audit replaces assumptions with evidence.

Your site is live. How do you know it is secure?

Your website looks good, performs well and brings in leads. On the surface, everything is working. What you cannot see is whether someone is quietly trying to break in.

What does a brand design include? A complete guide for SMEs in 2026

Brand design is now a strategic tool for SMEs, shaping how organisations communicate, build trust and stand out across digital platforms, partnerships and EU-funded projects.

Logo design trends for 2026: What SMEs should expect from the future of brand identity

Logo design in 2026 is becoming more human, adaptable and system-based. This article explores key trends helping Irish and European SMEs build flexible, trustworthy identities that perform across digital platforms.

What is the secret of a memorable logo? How Matrix’s brand design sets you apart

Combining analytics and user testing: A smarter approach to measuring mobile app performance

Mobile app performance needs more than metrics alone. This article explains how combining analytics with user testing helps organisations understand real behaviour, identify friction and prioritise improvements with the greatest impact.

How we bring an app from first idea to successful launch

What is a progressive Web App, and why is it a game-changer for you?

Matrix joins GreenShift to build digital skills for greener European transport

Matrix has joined GreenShift, an EU-co-funded initiative launched at National College of Ireland to boost AI and high-performance computing (HPC) skills for green mobility across Europe.

Time to act — why all businesses must review their cybersecurity now

Cybersecurity has become an essential part of running a business. It is not a checklist, but a defence against industrialised and constant threats. Over the past year, we’ve seen a surge in cyberattacks, with ransomware-as-a-service (RaaS) making sophisticated attack tools available to virtually anyone. From small businesses to public institutions, no organisation is immune. At […]

SERP Results to Differ for Mobile and Desktop in 2025

What does It mean for Your Business? Google is making significant changes to how it delivers search results, with a major shift in how mobile and desktop users will experience search engine results pages (SERPs). This update signals a clear priority: mobile users will get fresher, more frequently updated results than desktop users. What’s Happening? […]

Redefining digital — the top trends you can’t ignore in 2024

In recent years, online businesses have thrived when they’ve combined innovation and practicality. In this era, digital trends are shaping not just how we interact with technology, but also how businesses evolve, connect, and cater to a diverse, global audience.  These trends not only reflect technological advancements, but more progressive digital environments. In recent years, […]

Minister backs ‘vital’ EU Code Week programme

Irish Minister of State Dara Calleary has praised EU Code Week for promoting digital skills all over Europe, at an official meeting with Matrix Internet and fellow Irish partners in the Code4Europe Consortium.  Minister of State for Digital Transformation, Mr Calleary hosted the meeting at the Department building on Kildare Street, Dublin, welcoming representatives from […]

Fáilte to the harp emoji

Emoji have quietly become a new international language and the variety of icons available continues to grow. According to Unicode, the major consortium producing and providing emojis, there are currently 1,281 different icons available to use in your digital communications. But that will soon be 1,288.  We’re about to see a new crop of emojis […]

Matrix discusses the future of computing at Euromicro PDP 2024

Matrix Internet took centre stage at one of Dublin’s most high-profile tech conferences of the year — sponsoring and participating in the 32nd Euromicro International Conference on Parallel, Distributed and Network-Based Processing (PDP 2024). This international event at National College of Ireland highlighted the significant role of new architectures and innovative applications, pivotal to driving […]

Digital4Security: Revolutionising cybersecurity training in Europe

In today’s ever-shifting digital landscape, cybersecurity is a growing necessity. As cyber threats escalate and privacy concerns intensify, the need for robust digital defence mechanisms is more critical than ever. In the shadow of these concerns all over Europe, we at Matrix Internet are thrilled to share our involvement in Digital4Security, a groundbreaking pan-European cybersecurity […]

After Cyber Monday Comes Tidy Tuesday

Clean Up, Learn, and Prepare for the Rest of 2024’s Holiday Season The days following Black Friday and Cyber Monday are crucial for online retailers. As the holiday shopping season continues, retailers must shift gears to make the most of the remaining weeks. We like to call this post-sales period Tidy Tuesday, a day to […]

The Critical Role of Up-to-Date Antivirus and Antimalware in Safeguarding Internal Computers and Cloud Systems

In today’s interconnected world, the importance of cybersecurity cannot be overstated. As more businesses and individuals rely on the cloud for data storage and access, the security of internal computers and systems has become even more crucial. In this blog post, we will explore the critical role of up-to-date antivirus and antimalware in not only […]

Your Cybersecurity Matters – 3-2-1 Backups for Cloud-Based Services

Safeguarding Your Website with cloud backup services such as Amazon S3 and Google Drive In the digital age, websites are the lifeblood of many businesses and individuals. Whether you run an e-commerce site, a personal blog, or a professional portfolio, the data and content stored on your website are invaluable. The importance of backing up […]

Your Cybersecurity Matters – Strong Password Policy & Multi-Factor Authentication

Ensuring the security of our data and its accessibility is crucial to prevent cyber fraud. Adopting the ‘least privilege access’ principle is essential. This approach ensures that only individuals who require specific data within an organization can access it. The primary reason for this strategy is that, should a password be compromised and cybercriminals infiltrate […]

Your Cybersecurity Matters – Staff Awareness Training

The first week of October marks the start of  European Cybersecurity Month Campaign,  the EU’s annual campaign dedicated to promoting cybersecurity among EU citizens and organisations. Over the next 4 weeks , we are publishing a series of posts on your cybersecurity and why it matters. Unfortunately in the majority of cases of a cybersecurity […]

Is Your Website Mobile-Optimized?

 Here’s What You Need to Know in 2024 As mobile usage continues to dominate internet traffic, ensuring your website is fully optimized for mobile devices is no longer optional — it’s a necessity. But mobile optimization goes beyond just making your site responsive. Techniques like improving page speed, enhancing user experience, and, in some cases, […]

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, […]

How Matrix Internet Turns Complex Business Challenges Into Smart Digital Solutions

In today’s digital landscape, businesses face mounting challenges—from disconnected systems and inefficient workflows to legacy software that just can’t keep up. At Matrix Internet, we don’t just build websites or apps—we engineer intelligent, customised solutions that solve real business problems. Whether you’re struggling with manual processes, scaling issues, or siloed data, here’s how Matrix Internet […]

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the Christmas cake visiting friends, while men took over household chores and looked after the family. Over the years as gender roles have evolved, Nollaig na […]

6 digital trends that will shape 2023

2022 has been another challenging year, with economic uncertainty and geopolitical conflict compounding the disruption of Covid-19. Post-pandemic, the online space keeps evolving rapidly, and businesses need to embrace digital trends to grow along with these developments. With 2023 in our sights, let’s look at some of these digital trends that will shape the next […]

How Matrix Internet Builds Safe, Compliant Digital Platforms

Security by Design In an era where data breaches, privacy violations, and cyberattacks dominate headlines, security is no longer optional—it’s a business-critical requirement. At Matrix Internet, we believe that secure, compliant digital platforms must be engineered from the ground up. That’s why we practice Security by Design, embedding best practices into every stage of development. […]

5 team-building ideas that won’t make you cringe

Team-building in work is something we’d like to happen naturally, but there’s only so much bonding you can do at the coffee machine or sharing memes on Slack or Basecamp. Like every cliche about relationships, team bonding takes work — but it doesn’t have to be a chore. And if it’s well thought out, you […]

Success Stories from Matrix Internet

Digital Transformation Through Custom Software In today’s digital-first world, off-the-shelf software often falls short. Businesses need tailored solutions that align with how they actually operate, not the other way around. That’s where Matrix Internet comes in. With more than 20 years of experience, Matrix has helped organisations across industries unlock new levels of efficiency, insight, […]

10 Most Important Things You Need to Know About Matrix Internet

Your Digital Marketing Partner In today’s digital-first world, having a trustworthy and innovative digital marketing partner can be the difference between growth and stagnation. Matrix Internet, based in Dublin, Ireland, has emerged as a leading force in the digital marketing and web development space. Whether you’re a startup or an established brand looking to scale, […]

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s been a time for rethinking how we do business — and we’re doing more and more of that business online. There’s been a rapid gear change to digital-first in virtually […]

Only 35% of Irish SMEs Ready for eCommerce

Is Your Business Falling Behind? Despite Ireland’s booming digital economy, a startling report from the IE Domain Registry (IEDR) reveals that only 35% of Irish small and medium-sized enterprises (SMEs) can process payments online. This places many businesses at a serious disadvantage as consumer spending continues to shift online. The report, published ahead of key […]

Importance of Website Security

Why Website Security Should Be a Priority for Your Business In today’s digital landscape, cyber threats are constantly evolving. For businesses, especially SMEs, the consequences of a cyber-attack can be devastating, from data theft to loss of customer trust. In fact, a survey by Big Red Cloud found that 40% of SMEs in Ireland had […]

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals that most data controllers in the country use pre-checked boxes to acquire permission for using cookies on their websites, including marketing, advertising and analytics cookies. […]

5 Things you need to know about temporary reduction in the standard rate of VAT

We know you’ve seen loads of content talking about the reduction in the standard rate of VAT from 23% to 21%, effective from 1st September 2020 to 28th February 2021. The change is part of the Jobs Stimulus Plan, announced by the Government of Ireland in July as an answer to the COVID-19 crisis and […]

Don’t miss this opportunity for funding in Enterprise Ireland’s €5.5m Online Retail Scheme

As the whole country adapts to the ever-shifting ‘new normal’ forced by the COVID-19 pandemic, the Enterprise Ireland Online Retail Scheme has been a lifeline for Irish businesses. In July, Tanaiste Leo Varadkar announced that 183 Irish companies were successful in the first round of applications, sharing an overall funding amount of €6.5 million. And […]

Matrix mobilises for COVID-19

As a company, as a team and as your online partner, we want to assure you that we are actively managing the COVID-19 situation. This is an unprecedented situation for businesses in Ireland, and we can minimise disruption if we all act in a calm, responsible and proactive manner. Here are some updates we’d like […]

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms, a blog with constant updates or even a mobile application. But more than merely setting up a landing page and a Facebook profile, your brand needs to convey your story, […]

“Look to the future, it’s only just begun”

So goes the famous Christmas song by Slade and it’s very much our outlook in Matrix as we head into our 20th year. We will allow ourselves to indulge in a small bit of nostalgia later in the year when we hit the 20-year milestone. Expect some reflections and some embarrassing photos!  Despite the future […]

Secure Your Site Year-Round, Not Just at Christmas

Prioritizing E-Commerce Site Security This Holiday Season As the holiday season approaches, e-commerce sites experience a surge in traffic and sales, making security a top priority. However, safeguarding your website should not be limited to just the holiday rush; like a physical store, it requires continuous vigilance. Your online business faces two main types of […]

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use its Social Media presence to become so successful? They have a worldwide audience and fans who are […]

Has the IoT Lost the Run of Itself?

Being able to set your house alarm remotely is a fantastic use of technology. Sat nav has saved many of us from becoming hopelessly lost and wasting hours, not to mention litres of petrol. The Internet of Things is really a glorious development, putting cutting edge technology to use to make everyday tasks easier. People […]

Uber: Getting It All Wrong

Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign.  And other times, the company is Uber getting in more hot water for making a mess of things.  Now the app that links drivers and riders […]

Internet of Things Making Driving Safer

Are you planning to buy a new car next year?  You might want to wait until April. Next April, the internet of things will shift up a gear on Irish roads.  New cars will be equipped with a feature that uses GPS tracking to alert emergency services in the event of an accident.  This should […]

Ireland’s Internet Day – An Evening With Jimmy Wales

The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is in its third year, will be held at MacNeill Theatre, in the Hamilton Building at Trinity College Dublin. The aims of the event are to […]

Matrix Internet Turns Sweet Sixteen!

A Leading Digital Marketing Agency in Dublin, Ireland Since its inception at the dawn of the new millennium, Matrix Internet has become one of Ireland’s leading digital marketing agencies. From humble beginnings, the Dublin-based agency has grown into a full-service digital powerhouse, serving over 500 clients with a dedicated team of 15 experts from across […]

Don’t Let Your Website Look Derelict

We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus and it feels great. In just a few weeks we’ve greatly reduced the amount of our waste that is sent to the landfill; We’ve realised just how much of our waste can be responsibly recycled. In a […]

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties.  And it’s helped your customers arrive at your brick-and-mortar location.  The developed world has gotten rather dependent on Google Street View since it was launched […]

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding start-up Irish companies to prosper by enhancing their online presence by providing access to top professional digital agencies. Due to our efforts in last year’s […]

Does your website include a photo of you and your team?

The Power of Including Team Photos Take a moment and think about it. If you read that and felt a twinge of discomfort—like, “Ugh, I really don’t want my face on there, it won’t help sales, what if people make fun of me?”—it’s okay to breathe. If you’re a small business owner or sole proprietor, […]

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if you’re not selling products or services directly online. You may be wondering, “If I’m already marketing on social media, why do I need a website?” […]

Android O Is on the Way!

A Game-Changer for Mobile Marketing and UX Later this year, Android users will be treated to a new and powerful operating system—Android O. Expected to launch in late summer, likely around August or September, this update brings a host of exciting features that will have a big impact on both user experience (UX) and how […]

Is Your Brand Image Working?

Evaluating Your Brand Image: Is It Helping or Hurting Your Business? Are your sales meeting expectations? Is your customer base growing steadily? If so, that’s fantastic—you’re on the right track. But if your sales aren’t where they need to be, something might be off. If you’re confident that your product or service is high quality […]

Could a Custom App Solve Your Problem?

Streamline Your Business with Tailored Software Solutions Are inefficient processes or manual tasks slowing your business down? If off-the-shelf software doesn’t meet your needs, a custom app tailored to your specific challenges could be the solution you’ve been searching for. At Matrix Internet, we specialize in creating custom software and applications for businesses of all […]

Mobile Payment Technology Is Changing the World

The Rise of Mobile Payment Technology Did you know that over 80% of Irish consumers now manage their finances digitally? Mobile payment technology has revolutionized how we handle transactions, offering convenience, security, and accessibility. From empowering rural families in Africa and Asia to reshaping consumer habits in Ireland, this technology is transforming lives and businesses […]

DCU Is Making STEM Child’s Play

New approaches to teaching STEM subjects Science, technology, engineering and maths aren’t the easiest subjects in the school curriculum, but they are critical.  And Dublin City University is teaming up with Lego to make them more fun for children around Ireland.  DCU has launched their new Lego Education Innovation Centre at the Institute of Education […]

Dell Warns of Rising Cybersecurity Threats

How to Protect Yourself from Ransomware and Phishing Attacks As cybercrime continues to evolve, businesses and individuals alike face increasing risks from phishing and ransomware attacks. Dell Technologies recently issued a reminder about the importance of vigilance when it comes to cybersecurity, especially with more sophisticated attacks targeting companies and consumers alike. Here’s how to […]

Matrix Internet Shifted to HTTPS – Should You?

Is Your Website Secure? Here’s Why You Should Switch to HTTPS In today’s online world, website security is more important than ever. If your site still uses HTTP instead of HTTPS, you might be putting your visitors—and your business—at risk.     What is HTTPS and Why Does It Matter? HTTP stands for Hypertext Transfer […]

Why Have Sam When You Can Have SIRO?

SIRO: Bringing High-Speed Broadband to Rural Ireland Ireland’s towns are undergoing a digital transformation as SIRO begins rolling out its cutting-edge broadband infrastructure. Using 100% fibre optic cables, SIRO promises to bring speeds that rival those available in urban centers, transforming how both businesses and consumers access the internet. While SIRO’s comparison to the rural […]

Irish Consumers Embrace Mobile Payments in Record Numbers

Survey Says: Irish Love Smartphones Irish consumers are increasingly turning to their smartphones for payments, with mobile transactions becoming a key part of everyday life. According to a new survey released by Visa, 78% of Irish consumers now make payments using a mobile device, placing Ireland among the top ten countries surveyed across Europe. This […]

‘Kiddle’ – The New Child-Friendly Search Engine

Kiddle: A New Child-Friendly Search Engine Launched This week, a new child-friendly search engine called Kiddle has been launched, offering a safer browsing experience tailored specifically for kids. While Kiddle resembles Google in many ways, it is not affiliated with the tech giant. The search engine operates through a Google Custom Search bar but has […]

How Google’s New Update Will Impact Mobile-Friendly Sites

Google to Boost Impact of Mobile-Friendliness on Search Rankings Google has announced that it will increase the impact of mobile-friendliness on search rankings starting in early May. This update will strengthen the existing mobile-friendly ranking signal. However, if your website is already mobile-friendly, this change will not negatively affect your rankings. Websites that are not […]

Google Facing It’s Own Mobilegeddon

Google Faces Antitrust Action from the European Commission Over Android Practices As Google prepares to roll out its mobile-friendly SEO update — a follow-up to the 2015 Mobilegeddon algorithm update — the company is simultaneously facing legal scrutiny from the European Commission. The Commission has accused Google of abusing its dominant position in the Android […]

Worried About Your Website’s Security?

Here’s What You Need to Know If you’re feeling uneasy about the security of your website, you’re not alone. And you’re right to be concerned. A recent national survey by Big Red Cloud found that 40% of SMEs in Ireland have experienced cyber-attacks, resulting in data theft and serious losses, as reported by Irish Tech […]

Matrix Internet Nominated For National Blog Award

Matrix Internet we are delighted to announce that, for the second year running we have been nominated on the Littlewoods Blog Awards Ireland 2016 shortlist in the Digital & Tech and Marketing & Communications categories.  Since our foundation in 2000, the Matrix team has always worked hard toward providing the best service for our clients so […]

Business Showcase: Matrix Featured In Irish Tech News

Matrix was delighted to be featured in the Irish Tech News Business Showcase this week. As the name suggests Irish Tech News is Ireland’s leading technology news site. Their Business Showcase was launched in early 2014 in order to feature local businesses and start-ups, while “helping them gain exposure and introducing them to new customers” […]

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google has launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all in one place. Google announced the new tool on their Small Business blog and billed the tool as a guide for business owners to get a handle on how smoothly […]

Digital Marketing Giants Hubspot Announce Dublin Jobs Boost

Inbound marketing specialists Hubspot have announced the creation of 320 jobs over the next three years at their new offices in Dublin. Matrix Internet is delighted to announce that we have become a fully accredited Hubspot Partner. Hubspot recognises our ability to deliver remarkable results to our clients who have benefited greatly from Hubspot’s inbound […]

From The World Of Fashion To A Digital Matrix

John Compton has over 25 years of experience in the business industry on his resume. He has mastered a number of sectors including fashion, marketing and sales & talent management. Back in the noughties, John put this wealth of experience to good effect when he founded one of Ireland’s foremost modelling agencies. The Compton Model […]

Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day! This marked the day back in 1985 when Marty McFly and his trusty friend Doc Brown jumped into their DeLorean and travelled thirty years into the future to 2015 […]

5 Ways Small Businesses Can Grow Their Twitter Following

Large established companies can accumulate a massive amount of followers on Twitter in no time, it’s nowhere near that simple for small businesses, however. It can seem near impossible to attract followers when the world doesn’t know you exist. Twitter is a huge network and it does take a lot of effort to get noticed. […]

WordPress zero-day or how to hijack millions of websites

Exploitative Code Enables Unauthorized Administrative Control over Countless WordPress Websites Worldwide Millions of WordPress websites across the globe are now at risk due to the emergence of two newly identified vulnerabilities, affording cyber attackers the means to commandeer (hack) web servers without authorization. This code, designed to exploit one of the most recent WordPress versions, […]

Can We Learn Anything from the Latest iPhone Design?

Staying Ahead in a Rapidly Changing Tech Landscape Apple has long been at the forefront of innovation, and its latest iPhone release is no exception. Every new model reflects a blend of cutting-edge technology and a deep understanding of user behaviour. Apple’s design choices often spark discussions not only about the device itself but also […]

Here is a great description of how a book can change your life!

With the Iphone #bendgate such a big thing and now Ikea launching this, who knows whats next for Apple!

Google’s Panda!

Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you’re wondering, “Why does this matter to me?” you’re in the right place. In this guide, we’ll break down why this update is significant and how it could impact your website’s visibility. Why Is Panda 4.0 Important? The […]

Mobile apps or responsive websites?

Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While it’s great to see such enthusiasm for embracing digital solutions, it’s crucial to pause and ask the key question: Why? Over the years, we’ve moved […]

House My Dog – Client Focus

Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home experience for pets. Through HouseMyDog, owners can browse detailed profiles, communicate with minders, and securely book the perfect match for their furry friends. The site caters to two main user groups: dog […]

Web Hosting & Security

The Importance of Web Hosting Security: Best Practices for Protecting Your Website Web hosting is a fundamental aspect of any online presence, playing a crucial role in determining a website’s performance, stability, and security. Among these factors, security is paramount for website owners, as it directly impacts the protection of both site data and user […]

What is Google Hummingbird

Understanding Google Hummingbird: A Major Leap in Search Algorithm Evolution In September 2013, Google introduced a groundbreaking update to its search algorithm known as Hummingbird. Unlike typical updates or refreshes, Hummingbird represented a major overhaul, the likes of which hadn’t been seen since 2001. Named for its precision and speed, Hummingbird is designed to affect […]

Should Your Brand Take a Stand?

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands increasingly feel the pressure to take a stand on social and political issues. Consumers—especially younger ones—are looking for more from the brands they support, demanding transparency, accountability, and shared […]