COVID-19 business survival


When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Ask the experts – how important are keywords for SEO in 2022?

One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly... Read More

Search Engine Optimisation

What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology... Read More

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More

Matrix is partnering with Doofinder to optimise your online store’s search engine

The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone... Read More

All About Taglines

Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your... Read More

Is SEO Dead?

In some circles, people are saying that SEO is dead as a marketing strategy.  They are saying that Google has killed it.  Don’t bother with... Read More

What Do Search Engines Want?

The difficulty with search engines is that they never tell you clearly what they precisely want. You get rewarded when you get it right. They... Read More

The Benefits Of Guest Blogging

Opportunity to impress Providing blog articles for another blog and inviting others to write for your blog offers many benefits.  With the right match, it... Read More

How to discover Top Search Terms On Google

How to Discover Top Search Terms on Google In the fast-paced world of digital marketing, staying ahead of the competition means understanding what your audience... Read More

Pop-Ups To Be Hit With An SEO Penalty By Google

Google recently announced that pop-ups and other content-covering visuals will affect a site’s ranking in search engine results. Certain types of pop-ups and interstitials will... Read More