Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by ensuring that the results are presented in order of their relevance and quality. This means that they try to make sure you have the most efficient […]
In some circles, people are saying that SEO is dead as a marketing strategy. They are saying that Google has killed it. Don’t bother with keywords, some in the industry insist, it’s a waste of time. Are they right? Or are they just doing it wrong? Google has definitely tried and partially succeeded in killing […]
Your business blog can be a powerful tool. It’s often potential customers’ first impression of your brand. It is the port of entry to your sales funnel. Unlike your more static website, your blog is ever changing and (hopefully!) up to the minute and topical. Your blog can make an enormous difference to your bottom […]
Does size matter? When it comes to blogging, it does – but not as much as quality. Well written, useful, engaging content should always be the top priority. But with that as a given, what length is optimum? Research by Orbit Media has shown that blog posts are getting longer. More are passing the 1,000 […]
Online businesses based in Ireland can gain a home game advantage by reminding their local customers that they are a local business, and Irish businesses selling internationally can also benefit from the country’s generally positive image. In a world of bland multinational corporations, having an identity can help you stand out. But that doesn’t mean […]
Providing blog articles for another blog and inviting others to write for your blog offers many benefits. With the right match, it is a true win-win. That’s something to keep in mind if you are considering inviting someone to write a post for your blog. They benefit too. It’s more than an ego boost to […]
First, let’s be clear that happier staff and more productive staff are not mutually exclusive. Employees don’t generally develop better working habits through being made miserable at work. Make an effort to make them happier at work, and that in and of itself is likely to boost productivity. But how to make them happy? Relax, […]
‘Tis the season for end of the year lists. We’ve now seen the list of the top terms searched in Ireland for 2016 (so far). “Euro 2016” was the top term people in Ireland used Google to search, followed by “Pokemon Go”. The top ten Google searches in Ireland included other sports events including “Olympics” […]
Wouldn’t it be great if there was one online advertising technique that ticked all the boxes? Imagine if you could just find that one perfect way to advertise your business online and didn’t need to worry about any other tactics? An annoying reality prevents this. People are most responsive when they’ve seen your campaign in […]
Just when you thought the last of the pirates had shaken you down for treats, Dell has issued a reminder that the real creeps never stop trick or treating. Any day of the year, you could get an email with a link or attachment that looks like quite a treat – but isn’t. Of course […]
