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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More

5 Halloween ideas to make your digital marketing spooktacular!

Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack... Read More

Matrix is partnering with Doofinder to optimise your online store’s search engine

The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone... Read More

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done throughout a website, on the most popular social media platforms,... Read More

Template or Bespoke Web Design?

When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of... Read More

All About Taglines

Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your... Read More

Search Engine Optimisation: a cursory introduction to SEO

What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology... Read More

The Google Menagerie: Understanding SEO and Google Updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the... Read More

Is SEO Dead?

In some circles, people are saying that SEO is dead as a marketing strategy.  They are saying that Google has killed it.  Don’t bother with... Read More

The Power Of The Call To Action

Your digital marketing strategy has one ultimate particular goal: to invite your potential customers to enter your sales funnel.  To do this, you call them... Read More