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Website Development

Digital Marketing

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Paid Digital Marketing

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and smart insights from the Matrix mind

Paid digital marketing

Why is ‘free’ a hard sell for funded campaigns?
Content Marketing, Digital Marketing, EU Projects, Paid digital marketing
Content Marketing, Digital Marketing, EU Projects, Paid digital marketing
Why is ‘free’ a hard sell for funded campaigns?

Any time we see the word “free” online a switch flicks on. For funded campaigns, that reaction creates a strange challenge. Sometimes you'll stop scrolling and think, “I’ll take th…
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Paid digital marketing
Paid digital marketing
Are you paying for clicks or paying for customers?

Paid campaigns often optimise for clicks, not customers. This article explains how to shift paid digital marketing towards real value, aligning ads, journeys and measurement to build stronger pipelines, not just busy reports.
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Paid digital marketing
Paid digital marketing
Small budget, big impact: paid digital marketing for growing brands
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Paid digital marketing
Paid digital marketing
How to stop wasting PPC budget on people who will never convert

PPC often looks healthy but delivers the wrong leads. This article explains how to stop paying for irrelevant clicks and refocus your budget on people who can actually convert.
Outsourcing
Digital Audits, Paid digital marketing
Digital Audits, Paid digital marketing
In-house vs outsourced? How to navigate the digital marketing crossroads

Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one knows about them. Brands need a cons…
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Digital Agency Dublin, Digital Marketing, News, Paid digital marketing, Website Development
Digital Agency Dublin, Digital Marketing, News, Paid digital marketing, Website Development
Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document r…
Marketing Agency
Digital Agency Dublin, Paid digital marketing
Digital Agency Dublin, Paid digital marketing
Make Your PPC Ads Stronger in 2018

Pay-per-click advertising is still a popular choice for advertising in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is constant…
How Can You Reassure Online Sales Leads?
Digital Agency Dublin, Paid digital marketing
Digital Agency Dublin, Paid digital marketing
How Can You Reassure Online Sales Leads?

If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on your company.  Why not?  They need reassurance.  This…