When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
A newsletter is a staple of an email marketing campaign, and if you get it right, people do want to read them. But what is... Read More
By Irene Hislop
Small and medium businesses have so many ways to reach out to their target market today. It isn’t always clear which way is the best. ... Read More
Not every business needs a newsletter But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy. A quality... Read More
Become more focused Email marketing can be an effective way to reach potential customers with the information they need and want. It has a place... Read More
Email marketing is getting smarter and more sophisticated To get the most out of your 2017 email marketing, it’s important to understand how it fits... Read More
Rumours of the demise of email marketing have been greatly exaggerated. No matter what you’ve heard about social media replacing email as a powerful marketing tool,... Read More
By Robbie Deighan
You may think email subject lines are irrelevant, that one little sentence couldn’t make a difference whether someone opens my email right? The answer is... Read More
By Gavin Stafford
Email marketing is an important resource for SMEs due to its cost-effectiveness, ability to segment and reaches a large audience and potential to increase sales.... Read More
Reaching the desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching the desired audience and increasing... Read More
Importance of Email Marketing People these days are looking for the best way to get in touch with their customers. I hear the idea of... Read More
By Iñaki Castellet Hernández