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Social dilemma: Are you posting for customers or just the algorithm?

Social teams often chase algorithms while leads stay flat. This article shows how to refocus social media marketing on real customers, linking content to outcomes while still performing across platforms.

Social Media Marketing

Your “always on” social media marketing plan is burning out your team

Digital Agency Dublin, Social Media Marketing

What happens when your biggest social media channel dies overnight?

You wake up, grab your phone and see it. Your main social media account is suspended. Or a country level ban has just rolled out. Or an overnight algorithm change has turned yester…

Digital Marketing, Paid digital marketing, Social Media Marketing

How to Use Facebook for Business

Matrix is proud to join PACE, now launched in Moldova. The Erasmus+ project strengthens youth organisations across the region with training, digital resources and collaboration to support displaced Ukrainian young people.

Social Media Marketing

Web 3.0 & the Semantic Web

What’s Next for the Internet — and Your Website The internet is evolving again. If Web 1.0 was about static information, and Web 2.0 brought social interactivity, then Web 3.0 is a…

Social Media Marketing

Snapchat for Business: The Complete Guide to Marketing on Snap

Let us be direct about something. If your business is still treating Snapchat as a platform for teenagers and ignoring it completely, you are making a strategic mistake — and the w…

Social Media Marketing

Google Ads: 100 Frequently Asked Questions (FAQs)

Complete Google Ads FAQ Guide Google Ads remains one of the most powerful online advertising platforms, enabling businesses of all sizes to connect with potential customers precise…

Social Media Marketing

100 Questions and Answers About Facebook Advertising

Facebook advertising has revolutionised the way businesses connect with their target audiences, offering unprecedented reach and precision in digital marketing. With over 3 billion…

Social Media Marketing

2023 Social Media Marketing Impact on Irish Small Businesses

In recent years, social media has become an essential tool for businesses of all sizes, including small businesses, to reach and engage with their target audiences. In Ireland, the…

Social Media Marketing

The Evolution Of Snapchat For Business

How Snapchat Continues to Innovate and What It Means for Your Business If you’ve been paying attention to the social media landscape, you’ve likely noticed how Snapchat has carved…