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Digital insights, advice and ramblings from our team of experts.

Facebook Group matrix Internet

How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]

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LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

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Matrix Internet Website update

Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

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Facebook Matrix Internet

What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

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ppc-ads

Make Your PPC Ads Stronger in 2018


Pay per click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is constantly evolving, and PPC is no different. If you are considering using PPC for the first time in 2018, or revamping an established campaign, it […]

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tutorials

3 Tips for Compelling Video Tutorials


Video is hot and getting hotter as a digital marketing tactic. Brands can use video in many ways on their websites and social media. All of the options will strengthen their marketing. You can use video to give your audience a tour of your facilities, some insight into how you make your products or tutorials […]

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blogging

New Year’s Resolutions for Successful Blogging


The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage with them and demonstrate your expertise, helpfulness and responsiveness. It doesn’t close sales, but it does power the engine of your inbound marketing. How can […]

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2018-trends

4 Key Digital Marketing Trends for 2018


What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do every day. And we see four key trends emerging for 2018 that will give some extra muscle to your marketing. To draw in new leads, engage meaningfully and close more […]

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emoji

Emoji Are Taking Over the World


If you are worried about some sort of alien invasion, you should be looking closer to home.  We are being invaded and taken over. But not by space aliens or ‘big brother’ bureaucracy.  The invader is of our own creation.  And they are generally yellow, not green.  Emoticons and emoji are making inroads on the […]

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shopping

6 Tips for a Better Online Shopping Basket


People don’t decide to buy from your website because they heard great things about how easy to use your online shopping basket is. It isn’t going to draw people to your site or make them want your products. But it can frustrate a web visitor to the point that they abandon the basket, or it […]

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