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Digital insights, advice and ramblings from our team of experts.

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Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

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Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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Facebook Group matrix Internet

How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]

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LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

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Matrix Internet Website update

Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

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Facebook Matrix Internet

What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

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ppc-ads

Make Your PPC Ads Stronger in 2018


Pay per click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is constantly evolving, and PPC is no different. If you are considering using PPC for the first time in 2018, or revamping an established campaign, it […]

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tutorials

3 Tips for Compelling Video Tutorials


Video is hot and getting hotter as a digital marketing tactic. Brands can use video in many ways on their websites and social media. All of the options will strengthen their marketing. You can use video to give your audience a tour of your facilities, some insight into how you make your products or tutorials […]

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blogging

New Year’s Resolutions for Successful Blogging


The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage with them and demonstrate your expertise, helpfulness and responsiveness. It doesn’t close sales, but it does power the engine of your inbound marketing. How can […]

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