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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Is there anything new to celebrate on Emoji Day?

We know it is part of your day. We know that you have your own way to laugh, cry or even to make the person... Read More

How to improve your social media presence during this Easter?

Easter is a great time for online sales, and Social Media platforms are fundamental to communicate with a public that’s ready to come on board.... Read More

4 Ways to Make a Good First Impression Online

When people shop online, they click through ecommerce sites quickly. A good first impression online matters. To reach them, your site needs instant appeal. It’s... Read More

How To Write LinkedIn Posts That 86% of Connections Will Click

Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn's version of... Read More

How To Optimise Your Social Media Presence for Sales

Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that... Read More

Trolls, Bad Reviews, and Online Ugliness

The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013,... Read More

Facebook Dating – Is It Time To Break Up With Facebook?

Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook's annual developers conference, when he announced that Facebook would be providing a dating service... Read More

3 Marketing Tips we Learned from the Friday the 13th Franchise

It's Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage... Read More