Training and consultation
Expert support. Lasting skills.
We don’t just finish the project and walk away. We bring your team into the work, building practical skills across content, marketing, SEO, AI and digital delivery so they can improve performance, make better decisions and support future growth.
Empowering your team beyond launch
Turn every digital project into in-house capability
Successful teams build capability and growth into every project. We combine hands-on training with senior consultancy so people can manage content, marketing, SEO, AI and other digital systems with greater control. Your team builds momentum, develops new skills and becomes more self-sufficient, with less need for outside support.
Build practical skills through live projects
It’s all about true collaboration. We join your team for the project, working with your systems, goals and commercial challenges. As we deliver, we transfer knowledge, upskill your people and build capability, helping teams improve performance, make decisions and drive growth long after we leave.
Get clear answers to complex business challenges
Our consultants help organisations solve defined commercial and digital challenges, from market growth and marketing strategy to cybersecurity, integrations and operations, with clear recommendations that teams can put into action.
Make funded projects deliver lasting value
Funding bodies expect clear, lasting returns. We build training value into projects, giving your team skills they can use immediately, strengthening your business from within and raising digital capability across the wider sector.
Training
Build practical digital skills your team can apply immediately and carry into future projects confidently.
Website CMS training
Manage pages, publish updates and maintain your website confidently without relying on developers for every change.
Accessibility training
Create more inclusive digital content and build accessibility standards into everyday design, development and publishing decisions.
SEO training
Use search data, keywords and AI tools to improve rankings, attract relevant traffic and strengthen website performance.
Paid and organic training
Plan stronger social content, manage channels effectively and connect paid activity with organic audience growth.
PPC training
Control targeting, budgets, creative and reporting to reduce wasted spend and improve paid campaign performance.
Content training
Write clearer, sharper content that reflects your brand, meets audience needs and supports measurable business goals.
Technical training
Understand your digital systems, manage essential tasks and make informed technical decisions with greater independence.
Consultation
Solve complex business challenges with senior guidance, practical recommendations and a clear action plan your team can use.
Lean operations
Our consultants map workflows, identify blockers and recommend practical changes that reduce waste, speed up decisions and improve team performance.
Domestic and international marketing strategy
We research markets, audiences and channels, then produce a focused plan for stronger positioning, market entry and sustainable growth.
Digital audits
We review your website, content, marketing and performance data, then prioritise fixes, missed opportunities and next steps.
Technical integrations
We assess your systems, data flows and manual processes, then recommend integrations that reduce admin and improve operational efficiency.
Cybersecurity
We review your digital risks, test key weaknesses and create a practical action plan to strengthen business resilience.
GDPR
We review your data processes, identify compliance gaps and turn legal requirements into clear actions your team can manage confidently.
AI integrations and software development
We assess where AI and custom software can solve real problems, then shape practical tools, workflows and technical plans.
Branding
We review your positioning, messaging and visual identity, then create sharper brand guidance that supports clearer communication and growth.
Support
We give your team access to senior specialists, practical troubleshooting and clear next steps as systems and priorities change.
Training team
Tomas Herink
Head of Development
Technical training / Technical integrations
Tomas trains teams to understand hosting, integrations, APIs, CMS platforms and secure technical systems. He brings 15+ years leading development, cloud infrastructure and enterprise web projects, helping organisations connect data, reduce manual work, improve support workflows and make stronger technical decisions with greater confidence, independence and long-term control.
Marcin Mrugacz
Support Developer
Website CMS training
Marcin trains teams to manage website content, CMS setup, updates and everyday publishing with confidence. He brings hands-on experience with WordPress, Joomla, Zencart, HTML, CSS, JavaScript, Python and Linux, plus AI and data analytics training, helping clients understand their website and make routine changes independently.
Zahra Alboqub
UX Designer
Accessibility training
Zahra leads accessibility training through practical UX research, testing and inclusive design methods. She helps teams understand accessibility standards, user needs, information architecture and usability testing, drawing on work for GoCar, HRB and SVP.
Conor McCaffrey
Senior Content Strategist
Content training
Conor trains teams to write clearer, sharper content across websites, campaigns and funded projects. He brings senior content strategy experience, workshop facilitation, audit expertise and a background in journalism, editing and copywriting.
Srdjan Nikolic
Senior SEO Specialist
SEO training
Srdjan trains teams to improve SEO performance across technical fixes, content, analytics and eCommerce funnels. He brings hands-on experience in SEM strategy, Google Ads, developer guidance and ranking growth for complex websites.
Clare Healy
Digital Marketing Manager
Paid and organic training / Domestic and international marketing strategy:
Clare helps teams plan, manage and measure paid, organic and multi-channel campaigns with confidence. She brings senior experience in Google Ads, SEM strategy, channel planning, customer journeys, KPI analysis and performance optimisation, helping organisations connect marketing activity with sharper decisions, better spend and measurable growth.
Consultation team
Jeff Sheridan
CEO
Domestic and international marketing strategy:
Jeff guides organisations through market strategy, digital change and international growth. As Matrix founder and CEO, he brings 24 years’ experience shaping high-impact digital projects, leading international work and helping teams connect business goals with meaningful public and commercial outcomes.
Michelle Rafter
Director
Digital audits: Michelle Sheridan
Michelle helps SMEs find practical routes to growth through digital reviews, business strategy and funding opportunities. As Matrix founder and director, she brings deep experience across the Irish business landscape, helping organisations spot gaps, prioritise improvements and invest with confidence.
Richard Domegan
Operations & Business Development Manager
Lean operations / GDPR
Richard helps teams improve workflows, resource planning, GDPR practice and operational control. He brings 20 years’ experience in account management, service governance, stakeholder communication and performance monitoring, giving clients practical processes, clearer ownership, smoother project activity and stronger control over data-related responsibilities.
Brian Cochrane
Brand & Marketing Strategist
Domestic and international marketing strategy: Brian helps organisations shape marketing strategies for growth at home and across Europe. He brings 20+ years in communications, digital strategy, EU-funded platforms, stakeholder engagement and eCommerce improvement programmes for retailers, exporters and education-focused European projects.
Aoife O’Driscoll
Digital Marketing Manager
Domestic and international marketing strategy
Aoife helps organisations turn digital marketing goals into practical plans across content, social, audits, workshops and website performance. She brings strong experience in digital marketing strategy, client support, UX workshops, public-facing platforms and actionable recommendations for Irish businesses and public-sector projects.
Clare Healy
Digital Marketing Manager
Paid and organic training / Domestic and international marketing strategy:
Clare helps teams plan, manage and measure paid, organic and multi-channel campaigns with confidence. She brings senior experience in Google Ads, SEM strategy, channel planning, customer journeys, KPI analysis and performance optimisation, helping organisations connect marketing activity with sharper decisions, better spend and measurable growth.
Brian Power
Head of Cybersecurity & Principal Technical Architect
Cybersecurity / GDPR
Brian helps organisations assess digital risk where cybersecurity, GDPR and technical architecture overlap. As Head of Cyber Security and DPO on major projects, he reviews systems, privacy requirements, DPIA needs and security controls, turning complex risks into practical actions teams can understand, manage and apply.
Nicholas Cloake
Creative & Brand Director
Branding: Nick Cloake
Nick helps organisations define stronger brands, from early strategy to finished identity systems. With 30+ years as a Creative Director, he brings senior judgement across brand positioning, visual identity, bid communications and creative leadership for public bodies, commercial organisations and complex stakeholder environments.
Giuseppe Ditaranto
Design Team Lead
Branding: Giuseppe Ditaranto
Giuseppe helps organisations turn brand thinking into clear digital experiences. He brings UX, UI, research, information architecture, design systems and visual identity expertise, helping teams connect audience insight, usability and brand expression across websites, apps and digital campaigns.
Inaki Castellet
Head of the Support Department
Support: Iñaki Castellet
Inaki gives clients steady senior support across complex digital and European projects. He manages project activity, stakeholder workshops, documentation, reporting, escalation and quality control, drawing on experience across EU Code Week, Pulse Z, OVER-SEES, UX, development, integrations and GDPR.
FAQs
Yes. We shape every session around your systems, goals, skill levels and live business challenges. Teams learn through real examples, practical exercises and work they can apply immediately.
Yes. We can build training into a wider consultancy or delivery programme, helping the project create stronger internal capability and a clearer long-term return from grants and business supports.
Yes. Our specialists deliver training across content, SEO, paid media, accessibility, website management, cybersecurity, AI, technical integrations and other areas linked to Matrix projects and services.
Our consultants help you solve the immediate challenge while transferring knowledge throughout the project. Your team understands the decisions, builds practical skills and gains greater control over future delivery.
Your team leaves with practical knowledge, clear next steps and supporting materials where relevant. We can also provide follow-up consultancy, technical support or additional training as your needs develop.