Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]
Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by ensuring that the results are presented in order of their relevance and quality. This means that they try to make sure you have the most efficient […]
Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of the work for you; you may even have relied simply on word-of-mouth. But, even if the latter was true, I bet you googled your colleague’s […]
Spotify has consistently delivered spectacular advertising campaigns. They are masters in using the data at their disposal as a way to connect with users and the general public in a way few brands can. They have a huge leverage: the product they are selling is, on its own, a means to connect people to one […]
Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average consumer can help marketers to secure more qualified leads for their business. Mark Power The sales development or (SDR) process in any credible sales organisation is akin […]
Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy. That includes SEO, Social Media, UX… you name it. Briefing your agency on who your target is, the market you operate in, your pricing strategy, as well as your medium-term […]
Many of us pale and get a little clammy when we start thinking about social media use, especially in a professional context. The power of social media marketing is undeniable – we have all heard of people whose careers have risen out of ashes due to clever social media use, and small businesses whose engaging […]
A recent study by Defy Media’s Acumen Research and TMI Strategy showed that 66% of people aged 13 to 25 used an adblocker on at least one device. But this does not spell doom and gloom for your digital marketing campaign. The survey has some good news too. Sixty-two percent of them follow a brand online, […]
If you plan on using Social Media as part of your brand’s online strategy, then it’s crucial that you develop the right social tone from the very start. Social media offers your audience a valuable insight into the personality of your company and can go a long way towards building a strong relationship with your […]
Everyone loves a bargain. So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to spend any money. We mean you should strive to attract those people who have a clear need and want to get a bargain on the […]
