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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Deduplication of Featured Snippets URL: Google’s New Update

Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More

Trolls, Bad Reviews, and Online Ugliness

The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More

3 Marketing Tips we Learned from the Friday the 13th Franchise

It's Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage... Read More

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the... Read More

4 Key Digital Marketing Trends for 2018

What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do... Read More

Going Big: Reaching an International Market

Is it time to take your brand to the next level and reach out beyond your own borders for new, international customers? When you start... Read More

Liven Up Your Marketing with Live Streaming

Live stream video is becoming more popular all the time.  It’s immediate and engaging, two of the most powerful qualities a social media campaign can... Read More

Doing Good with Your Christmas Marketing

It’s too early to start your Christmas marketing, but it is time to start fine-tuning it.  Consumers today, particularly millennials, choose brands they identify with... Read More