Category Archives:

Marketing

About us text | Matrix Internet

Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

Matrix Internet Website update

Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

Facebook Matrix Internet

What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

email-marketing

3 Tips to Get Your Email Newsletter Read


A newsletter is a staple of an email marketing campaign, and if you get it right, people do want to read them.  But what is right? What is it that actually gets people to open that email and read that newsletter? All inbound marketing works on the same principle.  You give people information they want […]

whatsapp-for-business

Whatsup with Whatsapp for Business


Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]

the-google-menagerie-of-updates

The Google Menagerie: understanding SEO and Google updates


Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by ensuring that the results are presented in order of their relevance and quality. This means that they try to make sure you have the most efficient […]

facebook 360 cover photos

In-App 360s: Facebook Cover Photos With a Twist


Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of the work for you; you may even have relied simply on word-of-mouth. But, even if the latter was true, I bet you googled your colleague’s […]

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