Blog

Digital insights, advice and ramblings from our team of experts.

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Facebook dating

Facebook Dating – Is It Time To Break Up With Facebook?


Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developers conference, when he announced that Facebook would be providing a dating service by the end of 2018. Focusing on ‘building real, long-term relationships, not just hookups’ the app will suggest potential partners based on interests and likes. It will  also allow users […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Friday the 13 | Marketing Matrix Internet

3 Marketing Tips we Learned from the Friday the 13th Franchise


It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided to […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Irish Identity in Marketing

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week


The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost 35 […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Case Studies Matrix Internet

How to Use Case Studies in Your Online Marketing


Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that your product or service solved someone’s problem. A case study is a form of word of mouth. It builds your credibility. Case studies are more […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Sales Funnel

Understanding the Sales Funnel


The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the idea of the sales funnel, the multi-step journey that people take from being unaware of your brand to deciding to spend their money on it. Understanding the concept of the […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
bespoke-design

Template or Bespoke Web Design?


When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of course, you also need a website. The question is, what kind? Which type of website will do your brand the most good for the least money? Can you get away […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Update Images

When to Update Your Images


Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images.  Most people understand they need a website redesign every few years. Despite this,  we forget that we need to constantly […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
website design elements | Matrix Internet

Top Design Elements for Your Website


Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post will help you understand the basics of what that involves. Most of us think in terms of how a site looks and what features it has. However, professional web designers […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
web navigation

3 Tips for Better Website Navigation


It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily.  If you are selling something, your visitors need to know exactly what it is and how […]

Email this to someoneShare on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+
Going strong
since 2000
helping our clients to
flourish