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Digital insights, advice and ramblings from our team of experts.

bespoke-design

Template or Bespoke Web Design?


When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of course, you also need a website. The question is, what kind? Which type of website will do your brand the most good for the least money? Can you get away […]

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Update Images

When to Update Your Images


Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images.  Most people understand they need a website redesign every few years. Despite this,  we forget that we need to constantly […]

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website design elements | Matrix Internet

Top Design Elements for Your Website


Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post will help you understand the basics of what that involves. Most of us think in terms of how a site looks and what features it has. However, professional web designers […]

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web navigation

3 Tips for Better Website Navigation


It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily.  If you are selling something, your visitors need to know exactly what it is and how […]

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About us text | Matrix Internet

Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

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Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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Facebook Group matrix Internet

How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]

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LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

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Matrix Internet Website update

Don’t Let Your Website Look Derelict


We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

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