Blog

Digital insights, advice and ramblings from our team of experts.

blogging

New Year’s Resolutions for Successful Blogging


The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way to attract your audience, engage with them and demonstrate your expertise, helpfulness and responsiveness. It doesn’t close sales, but it does power the engine of your inbound marketing. How can […]

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2018-trends

4 Key Digital Marketing Trends for 2018


What will help your brand boost sales in 2018? We don’t have a crystal ball, but we do know digital marketing. It’s what we do every day. And we see four key trends emerging for 2018 that will give some extra muscle to your marketing. To draw in new leads, engage meaningfully and close more […]

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emoji

Emoji Are Taking Over the World


If you are worried about some sort of alien invasion, you should be looking closer to home.  We are being invaded and taken over. But not by space aliens or ‘big brother’ bureaucracy.  The invader is of our own creation.  And they are generally yellow, not green.  Emoticons and emoji are making inroads on the […]

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shopping

6 Tips for a Better Online Shopping Basket


People don’t decide to buy from your website because they heard great things about how easy to use your online shopping basket is. It isn’t going to draw people to your site or make them want your products. But it can frustrate a web visitor to the point that they abandon the basket, or it […]

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christmas

Getting More Engagement Online at Christmas


By now, the Christmas shopping season is in high gear. Many of those looking for presents online now are feeling a bit of pressure.  And that is a fantastic opportunity for online retailers to step up their game. Those worried shoppers need help and reassurance.  Delivering it is the way to convert those visitors to […]

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analytics

‘Tis the Season to Analyse Your Web Stats


If you are selling online, this should be a very busy time for you. And that means it is an excellent time to review your metrics and see exactly what people are doing on your website. If your business is not using Google Analytics to understand visitor behaviour on your site, you are missing out […]

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marketing and taglines

All About Taglines


Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your brand. It sets you apart from the competition and gives people an easy way to remember and associate you with what you sell. Taglines don’t have to focus on products. […]

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international markets

Going Big: Reaching an International Market


Is it time to take your brand to the next level and reach out beyond your own borders for new, international customers? When you start to get interest from overseas and have the capacity to provide more product than your national market demands, it is time to consider going big, really big. The idea of […]

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page

Should You Be a One-Page Wonder?


When you are planning a brochure website, one of the first things to consider is whether it should be a one-page website or a multi-page site. Neither is better than the other; it comes down to your company’s specific audience and needs. One-page sites are becoming more popular, but when are they effective and when […]

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uber getting it wrong

Uber: Getting It All Wrong


Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign.  And other times, the company is Uber getting in more hot water for making a mess of things.  Now the app that links drivers and riders […]

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