Blog

Digital insights, advice and ramblings from our team of experts.

live streaming

Liven Up Your Marketing with Live Streaming


Live stream video is becoming more popular all the time.  It’s immediate and engaging, two of the most powerful qualities a social media campaign can have.  Live video gives your audience a glimpse of the real people behind your brand.  And people like people better than images.  So how can you up your social media […]

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picmonkey-sample-4

Ireland’s Internet Day – An Evening With Jimmy Wales


The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is in its third year, will be held at MacNeill Theatre, in the Hamilton Building at Trinity College Dublin. The aims of the event are to […]

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Better Business Blogging

3 Tips for Business Blogging


A blog can give your business a fantastic boost online.  With the right approach, blogging can draw in new potential customers with strong search engine optimization.  You can attract people who have never heard of your company, but are your ideal target market. Once they are there, you have the chance to make a great […]

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pexels-photo-236129

Doing Good with Your Christmas Marketing


It’s too early to start your Christmas marketing, but it is time to start fine-tuning it.  Consumers today, particularly millennials, choose brands they identify with and that often means brands that share their values.  People want to use their disposable income to do good, and choosing a company that demonstrates ethics in line with their […]

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going green

6 Easy Ways Your Office Can Go Green


Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus and it feels great. In just a few weeks we’ve greatly reduced the amount of our waste that is sent to the landfill; We’ve realised just how much of our waste can be responsibly recycled. In a […]

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blogging and storytelling

Storytelling: an Indispensable Marketing Tool for Your Small Business


Increasingly, the cultural zeitgeist is moving towards clean, minimalist aesthetics and philosophies. This trend is also displayed in website designs and in the behaviour of consumers. Websites are becoming progressively more streamlined and intrepid surfers of the web are coming to rely on AdBlockers and VPN providers to hide from ads that clutter browsing experiences. […]

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Optimise your landing-page to better convert AdWords-driven clicks to profit.

First Encounters: maximise AdWords conversions using landing pages


Many of us rely on Google AdWords to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched, it seems obvious that a lot of us are actually doing something wrong. According to a new study by WordStream’s Mark Irvine, although Google AdWords generates almost a yearly $80 […]

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Facebook's Dynamic Ads

All you need to know about Facebook’s Dynamic Adverts


What are Facebook’s Dynamic Ads? Facebook has recently rolled out their Dynamic Ads update with the seductive line: “Set up dynamic adverts once, then let them work for you.” Now, most of us who have worked in marketing are naturally skeptical of claims like this. Usually the only products or services that work for you […]

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SEO overview

Search Engine Optimisation: a cursory introduction to SEO


What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology with something like hesitation—this only worsens when acronyms like PPC, CPM, CPA, and SEO appear out of nowhere. Before you reach for that novelty stress ball on your desk though, […]

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whatsapp-for-business

Whatsup with Whatsapp for Business


Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]

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