Fresh thinking

and smart insights from the Matrix mind

Digital Agency Dublin, App Development, Website Development

From coders to conductors: The changing role of web developers in the age of AI

The dogma Web developers were always regarded as a special breed of humans in the context of a web project team. You can, for instance, speak to a UX designer and strike a vibrant,…

Choosing the right digital marketing channels for your audience

Digital Agency Dublin, Export Marketing

Picking the right digital channels: why good strategy starts with your audience

For businesses looking to grow in Ireland or enter new European markets, there has never been a greater choice of digital channels. LinkedIn, Meta, Google Search, email, content ma…

Digital Agency Dublin

We’re all still at it. The lasting grip of weird business language

We’re all at it. Every day, millions of us walk into our offices, open LinkedIn or join a Teams call and start speaking a language we’d never use anywhere else. Nobody tells their…

GoCar team celebrating the Best App Gold award for Matrix Internet's keyless car-sharing app at the 2026 Irish Digital Media Awards.

Digital Agency Dublin

Matrix strikes Gold and Silver at the Irish Digital Media Awards

It's happy Mondays all round for Matrix as two of our client projects picked up Gold and Silver at the the 2026 Irish Digital Media Awards over the weekend. We headed to the ceremo…

GoCar and ESB Networks shortlisted for four categories at the 2026 Irish Digital Media Awards

News

Two Matrix clients make the 2026 Digital Media Awards shortlist

Image: AI-generated illustration created with OpenAI. We're dusting off our tuxedos and gowns, as two Matrix client projects are heading to the 2026 Irish Digital Media Awards. GoC…

Web Design

What Makes a Good Website in 2026

Learn what makes a website work in 2026: mobile-first design, speed, clear navigation, accessibility and SEO. Plus a quick checklist before you launch.

Weathered signpost with arrows in multiple languages pointing towards export, customs, logistics and international markets.

Export Marketing, Digital Marketing

Lost in translation: why speaking the language isn’t enough when exporting

Image: AI-generated illustration created with OpenAI. You can translate every word on your website perfectly and still be talking nonsense to your audience. The awkward truth about…

Digital Marketing, Export Marketing, Paid digital marketing

Why Paid and Organic Need to Move Together When You’re Expanding Into a New Export Market

97% of Irish exporters are planning to expand into new international markets this year, per Enterprise Ireland's most recent exporter survey. Most of that expansion energy goes int…

Digital Agency Dublin, Marketing, Paid digital marketing

LinkedIn Advertising: Why It Remains the Most Effective B2B Paid Channel

There is a version of this conversation that ends with someone pointing at LinkedIn's cost per click — typically €5 to €10, meaningfully higher than Google or Meta — and deciding t…

Digital Agency Dublin, Digital Marketing

Google or Meta Ads?

Every Irish business owner running paid advertising has faced this question, usually when reviewing a budget that feels like it is not going far enough: should the money go on Goog…

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