When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly... Read More
By Irene Hislop
What is SEO and why is it important? Those of us who lack IT backgrounds tend to approach most aspects of web development and technology... Read More
By Jeff Sheridan
Google announced on January 22nd that it will be cutting the duplication of featured snippet URLs on the search engine results pages (SERPs). Featured snippets... Read More
By Iñaki Castellet Hernández
The Matrix team is always looking to offer our clients the ultimate solutions for all their digital needs, be it a new website, a smartphone... Read More
Your business needs a short, strong tagline. A tagline is a few words that sum up what you do or explain the character of your... Read More
In some circles, people are saying that SEO is dead as a marketing strategy. They are saying that Google has killed it. Don’t bother with... Read More
The difficulty with search engines is that they never tell you clearly what they precisely want. You get rewarded when you get it right. They... Read More
Opportunity to impress Providing blog articles for another blog and inviting others to write for your blog offers many benefits. With the right match, it... Read More
'Tis the season for end-of-the-year lists. We’ve now seen the list of the top terms searched in Ireland for 2016 (so far). “Euro 2016” was... Read More
Google recently announced that pop-ups and other content-covering visuals will affect a site’s ranking in search engine results. Certain types of pop-ups and interstitials will... Read More