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Case Study: The IEDR Optimise Project Pt.1

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund , which is in its sixth-year was designed to help budding start-up Irish companies to prosper by enhancing their online presence by providing access to top professional digital agencies. Due to our efforts in last year’s […]

Google Mobile Friendly

Google To Give Mobile-Friendly Sites Another SEO Boost

Google have announced that they will boost the effects mobile-friendliness has on search rankings. The update will happen at the beginning of May and “increases the effect of the [mobile-friendly] ranking signal” though if you are already mobile-friendly you will not be negatively impacted by this update. Websites which are currently not mobile-friendly will not see a […]

Google Outsmarts Human, Crashes Car Into Bus

Wit and reckless behaviour are traits long associated with the Irish and they’re a combination often  witnessed around St Patrick’s Day; this year even Google have got in on the act. In a milestone for artificial intelligence (AI), a Google designed computer programme defeated  world champion Lee Sedol in the complex ancient Chinese game called Go. Experts […]


‘Kiddle’ – The New Child-Friendly Search Engine

A new child-friendly search engine called Kiddle has been launched this week. Kiddle is in no way affiliated with Google despite the heavy resemblance of the site to Google and being powered by a Google Custom Search bar. Kiddle’s logo uses the same famous colour scheme as Google’s, with the only differences being the use of an outer space theme […]


5 SEO Fails Of An Ecommerce Website

It’s common practice for online sellers to assume that simply adding their product listings onto their ecommerce website will suffice in terms of attracting instantaneous traffic. This couldn’t be further from the truth.The reality is that, the optimisation of an e-commerce website is a lot more difficult than an average website. This is where many […]

Algorithm Is A Dancer – Google Hummingbird

Do you want to bust the right moves when optimising content for Google’s Hummingbird algorithm? We’ve collated the most reputable best practice guidelines to help you cut a rug online and improve your site’s ranking. On September 26th 2013 Google announced its biggest update since 2001. The initial shock of this revelation was mitigated by […]

5 Tips For Creating High Converting Landing Pages

Landing pages are the first point to which visitors are directed after clicking on banner ads, PPC ads or promotional emails. Their raison d’etre is to direct these visitors to take a specific action such as making a purchase or subscribing to your mailing list. 


E-commerce marketing is defined as the process of driving sales by raising awareness about an online store’s brand and product offerings. It requires the application of traditional marketing principles to a multichannel, data-driven environment. 

Google AdWords PPC Special Offer Coupon

Matrix Exclusive: Sign Up For Our €150 Google AdWords Offer

Matrix Internet are delighted to announce the introduction of our exclusive Google AdWords pay-per-click offer this month. We have been afforded access to this fantastic offer due to our status as fully accredited Google Partners and we are proud to offer this incentive to both our existing and future clients. Some companies are reluctant to […]

Perfect Landing Page

5 Key Steps To Building A High Converting Landing Page

Imagine you have done all the hard work; you’ve set your goals, set up all your website links on relevant channels and attracted traffic back to your landing page. Yet your conversion rate is low and your bounce rate is high. The reason for this is most likely down the quality of your landing page. […]

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