When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Top Search Terms For 2016 On Google

'Tis the season for end-of-the-year lists.  We’ve now seen the list of the top terms searched in Ireland for 2016 (so far).  “Euro 2016” was... Read More

Google’s SEO Penguin 4.0 Update in Black and White

At long (long, long, long) last, Google has launched Penguin 4.0.   Penguin is Google’s attack force for spammy pages.  It searches for black hat link... Read More

Pop-Ups To Be Hit With An SEO Penalty By Google

Google recently announced that pop-ups and other content-covering visuals will affect a site’s ranking in search engine results. Certain types of pop-ups and interstitials will... Read More

5 Critical Considerations For Keyword Success

If you want your business to be found in the vast sea of the Internet, you need powerful keywords. When potential customers search online for the... Read More

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year... Read More

Google: SEO Mobile Friendly Update Complete

The enhancement of the mobile-friendly SEO ranking signal on Google is now complete, a Google employee has confirmed! Matrix first shared details of the SEO... Read More

How To Make SEO Appealing to SMBs.

Convincing SMBs - especially those who are not necessarily digital natives - of the benefits of SEO work, can be challenging to say the least.... Read More

Accelerated Mobile Pages & SEO

With the upcoming mobile-friendly SEO update mere weeks away, there has never been a better time to make your website mobile responsive. However, such is... Read More

Google To Give Mobile-Friendly Sites Another SEO Boost

Google has announced that they will boost the effects mobile-friendliness has on search rankings. The update will happen at the beginning of May and “increases the... Read More

Google Outsmarts Human, Crashes Car Into Bus

Wit and reckless behaviour are traits long associated with the Irish and they're a combination often witnessed around St Patrick's Day; this year even Google... Read More