SEO Services

Build long term visibility with expert SEO

Blend technical precision with a human touch. Our data-driven SEO strategies elevate your rankings and connect with real audiences, driving measurable growth and meaningful engagement. SEO is for life and can alleviate a dependency on paid advertising.

Tailored SEO that evolves with your business

At Matrix we build SEO solutions that grow with you. By combining technical expertise with user-focused optimisation, we ensure your site adapts to changing algorithms and audience behaviours, keeping your business one step ahead in the search landscape.

Comprehensive technical audits

We analyse every aspect of your site — crawling, indexing, speed and more. We uncover and fix critical issues, making sure your site is built on a strong foundation.

On-page SEO excellence

Our experts optimise your content, metadata and schema, aligning every page with search engine best practices to improve rankings and boost visibility.

Local SEO to dominate your area

Optimise your business for local search. With local citations, Google My Business and review strategies, we help you stand out in your community and drive targeted traffic.

Our winning SEO projects

AIB Future Sparks

Investing in young people’s futures through the Future Sparks platform

Consultancy
GDPR Compliance
Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

HRB

Transforming Ireland’s health research portal

Consultancy
Content Migration
Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

MJ Flood

A new custom brochure website

Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

See all case studies

The Matrix SEO process

We prioritise intent, technical health and usability, so SEO work turns into visibility and growth.

Competitive analysis

We identify your competitors' strengths and weaknesses, revealing opportunities for you to outperform them. By analysing their tactics, we help you craft a strategy that gives you a competitive edge.

Custom keyword strategies

We create keyword strategies that go beyond simple search terms, targeting user intent to capture relevant audiences and drive conversions.

Seamless site structure optimisation

We ensure your website’s structure is search engine-friendly, enhancing crawling, indexing, and delivering a better user experience.

Technical SEO that sets you apart

From metadata to structured data and 404 fixes, our technical SEO ensures your site is built for long-term success in the rankings.

Content optimisation for user intent

We create and optimise content that satisfies user intent and search engines, improving relevance and engagement across your site.

Evolving with algorithms

We adapt to ever-changing search engine algorithms, ensuring long-term success by staying ahead of updates.

Your technical, results-driven team

We fix the things that hold, you back and grow the things that work.

Meet the team

Eimear Delargy

Digital Marketer

Irene Hislop

Content Writer

Conor McCaffrey

Senior Content Strategist

Katarina Jarc

European Projects Communications Coordinator

Aoife O’Driscoll

Digital Marketing Manager

Srdjan Nikolic

Senior SEO Specialist

What our clients are saying about us:

Matrix Internet have brought their creative and technical skills to the fore with the development and maintenance of our app and website. They have been a flexible, reliable and dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.

Rob Kearns

Head of Growth

The Matrix Internet team delivered a website that not only looks amazing but also performs flawlessly. They understood our needs and went above and beyond to ensure it was launched on time and within budget. Feedback from our internal teams and donors has been overwhelmingly positive!

Linda O'Connell

Head of Digital Marketing & Communications

The team in Matrix built our new E-comms platform. From the beginning, they took the time to understand our brand and scope out what we wanted to achieve, at all times revising and refining what would be our final result. Our new website has made a huge difference not only…

Sandra O’Casey

Director

Working closely with Matrix, we were able to bring a platform tailored to support, inform and educate the many different audiences we have at Jigsaw. Continuously looking at the most effective ways to develop strong user journeys, we found Matrix to be extremely responsive during the duration of the project…

Naoise Kavanagh

Digital Programme Manager

“When I took on the marketing role with ReproMed I had to hit the ground running and work with a trusted partner who would treat our business as theirs. I knew I could trust Matrix. They provide a full service from digital marketing and social media expertise right through to…

Brian Cashman

Marketing Director at ReproMed Group

Matrix listened carefully, challenged assumptions, and worked seamlessly with our leadership team to develop a results-driven digital marketing strategy. Their technical expertise in digital frameworks was notable - they didn’t just improve the look and feel of our online presence; they made our value proposition easier to understand and much…

Colm Brady

CEO

Before launching into the Avoca website redesign project, we researched several creative web design & digital marketing companies. From the start, Matrix Internet stood out from the rest. After receiving outstanding recommendations and positive feedback from some of their clients, it became clear that Matrix was the right choice. Through…

Melanie Brown

Online Content Manager

Explore our blog

A curated collection of design-focused articles — for a deeper dive.

Let’s talk

SERP Results to Differ for Mobile and Desktop in 2025

What does It mean for Your Business? Google is making significant changes to how it delivers search results, with a major shift in how mobile and desktop users will experience…

Redefining digital — the top trends you can’t ignore in 2024

In recent years, online businesses have thrived when they’ve combined innovation and practicality. In this era, digital trends are shaping not just how we interact with technology, but also how…

Minister backs ‘vital’ EU Code Week programme

Irish Minister of State Dara Calleary has praised EU Code Week for promoting digital skills all over Europe, at an official meeting with Matrix Internet and fellow Irish partners in…

Fáilte to the harp emoji

Emoji have quietly become a new international language and the variety of icons available continues to grow. According to Unicode, the major consortium producing and providing emojis, there are currently…

Matrix discusses the future of computing at Euromicro PDP 2024

Matrix Internet took centre stage at one of Dublin’s most high-profile tech conferences of the year — sponsoring and participating in the 32nd Euromicro International Conference on Parallel, Distributed and…

Leading the Way in Digital Expertise and Specialisation in Dublin

In Dublin’s vibrant and competitive digital landscape, businesses need more than just a website—they need a strategic partner with the skills, knowledge, and vision to drive growth online. Matrix Internet,…

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly…

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the…

6 digital trends that will shape 2023

2022 has been another challenging year, with economic uncertainty and geopolitical conflict compounding the disruption of Covid-19. Post-pandemic, the online space keeps evolving rapidly, and businesses need to embrace digital…

How Matrix Internet Builds Safe, Compliant Digital Platforms

Security by Design In an era where data breaches, privacy violations, and cyberattacks dominate headlines, security is no longer optional—it’s a business-critical requirement. At Matrix Internet, we believe that secure,…

5 team-building ideas that won’t make you cringe

Team-building in work is something we’d like to happen naturally, but there’s only so much bonding you can do at the coffee machine or sharing memes on Slack or Basecamp.…

Success Stories from Matrix Internet

Digital Transformation Through Custom Software In today’s digital-first world, off-the-shelf software often falls short. Businesses need tailored solutions that align with how they actually operate, not the other way around.…

10 Most Important Things You Need to Know About Matrix Internet

Your Digital Marketing Partner In today’s digital-first world, having a trustworthy and innovative digital marketing partner can be the difference between growth and stagnation. Matrix Internet, based in Dublin, Ireland,…

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s been a time for rethinking…

Only 35% of Irish SMEs Ready for eCommerce

Is Your Business Falling Behind? Despite Ireland’s booming digital economy, a startling report from the IE Domain Registry (IEDR) reveals that only 35% of Irish small and medium-sized enterprises (SMEs)…

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals…

5 Things you need to know about temporary reduction in the standard rate of VAT

We know you’ve seen loads of content talking about the reduction in the standard rate of VAT from 23% to 21%, effective from 1st September 2020 to 28th February 2021.…

Don’t miss this opportunity for funding in Enterprise Ireland’s €5.5m Online Retail Scheme

As the whole country adapts to the ever-shifting ‘new normal’ forced by the COVID-19 pandemic, the Enterprise Ireland Online Retail Scheme has been a lifeline for Irish businesses. In July,…

Matrix mobilises for COVID-19

As a company, as a team and as your online partner, we want to assure you that we are actively managing the COVID-19 situation. This is an unprecedented situation for…

“Look to the future, it’s only just begun”

So goes the famous Christmas song by Slade and it’s very much our outlook in Matrix as we head into our 20th year. We will allow ourselves to indulge in…

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017. From headstands…

Has the IoT Lost the Run of Itself?

Being able to set your house alarm remotely is a fantastic use of technology. Sat nav has saved many of us from becoming hopelessly lost and wasting hours, not to…

Uber: Getting It All Wrong

Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign. And…

Internet of Things Making Driving Safer

Are you planning to buy a new car next year? You might want to wait until April. Next April, the internet of things will shift up a gear on Irish…

Ireland’s Internet Day – An Evening With Jimmy Wales

The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is…

Matrix Internet Turns Sweet Sixteen!

A Leading Digital Marketing Agency in Dublin, Ireland Since its inception at the dawn of the new millennium, Matrix Internet has become one of Ireland’s leading digital marketing agencies. From…

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus and it feels great. In just a few weeks we’ve greatly reduced…

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going. It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties. …

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding…

How to Power Up Your Email Marketing

Integrating Email Marketing into Your Larger Strategy To maximize the effectiveness of your 2024 email marketing efforts, it’s crucial to understand how email fits into your broader marketing strategy. Email…

Should Your Business Have a Newsletter?

Social Media vs. Email Marketing: When to Use Each In today’s digital age, small and medium-sized businesses have numerous ways to connect with their target audience. However, it can often…

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if…

How Matrix Internet Helps Export Companies Succeed Online

Going Global If you’re an exporter, you already know the opportunity is massive. With the right partners and platforms, your products could reach buyers across Europe, the U.S., the Middle…

DCU Is Making STEM Child’s Play

New approaches to teaching STEM subjects Science, technology, engineering and maths aren’t the easiest subjects in the school curriculum, but they are critical. And Dublin City University is teaming up…

Marketing Your Irish Business

Stand Out with Authenticity Irish businesses, whether catering to a domestic or international market, have a unique opportunity to differentiate themselves through their identity. Local online businesses can connect with…

Matrix Internet Shifted to HTTPS – Should You?

Is Your Website Secure? Here’s Why You Should Switch to HTTPS In today’s online world, website security is more important than ever. If your site still uses HTTP instead of…

Why Have Sam When You Can Have SIRO?

SIRO: Bringing High-Speed Broadband to Rural Ireland Ireland’s towns are undergoing a digital transformation as SIRO begins rolling out its cutting-edge broadband infrastructure. Using 100% fibre optic cables, SIRO promises…

Irish Consumers Embrace Mobile Payments in Record Numbers

Survey Says: Irish Love Smartphones Irish consumers are increasingly turning to their smartphones for payments, with mobile transactions becoming a key part of everyday life. According to a new survey…

‘Kiddle’ – The New Child-Friendly Search Engine

Kiddle: A New Child-Friendly Search Engine Launched This week, a new child-friendly search engine called Kiddle has been launched, offering a safer browsing experience tailored specifically for kids. While Kiddle…

How Google’s New Update Will Impact Mobile-Friendly Sites

Google to Boost Impact of Mobile-Friendliness on Search Rankings Google has announced that it will increase the impact of mobile-friendliness on search rankings starting in early May. This update will…

Google Facing It’s Own Mobilegeddon

Google Faces Antitrust Action from the European Commission Over Android Practices As Google prepares to roll out its mobile-friendly SEO update — a follow-up to the 2015 Mobilegeddon algorithm update…

Matrix Internet Nominated For National Blog Award

Matrix Internet we are delighted to announce that, for the second year running we have been nominated on the Littlewoods Blog Awards Ireland 2016 shortlist in the Digital & Tech and…

Business Showcase: Matrix Featured In Irish Tech News

Matrix was delighted to be featured in the Irish Tech News Business Showcase this week. As the name suggests Irish Tech News is Ireland’s leading technology news site. Their Business…

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google has launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all in one place. Google announced…

Digital Marketing Giants Hubspot Announce Dublin Jobs Boost

Inbound marketing specialists Hubspot have announced the creation of 320 jobs over the next three years at their new offices in Dublin. Matrix Internet is delighted to announce that we…

Successful Email Marketing Campaign

Reaching the desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching the desired audience and increasing organic website traffic is through…

How to Ensure Your Emails Get Opened

The Power of Email Subject Lines You may think email subject lines are irrelevant—that one little sentence couldn’t possibly make a difference when it comes to whether someone opens your…

From The World Of Fashion To A Digital Matrix

John Compton has over 25 years of experience in the business industry on his resume. He has mastered a number of sectors including fashion, marketing and sales & talent management.…

Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day! This marked…

WordPress zero-day or how to hijack millions of websites

Exploitative Code Enables Unauthorized Administrative Control over Countless WordPress Websites Worldwide Millions of WordPress websites across the globe are now at risk due to the emergence of two newly identified…

Email Marketing Essentials

Importance of Email Marketing In today’s fast-paced digital landscape, businesses are constantly searching for effective ways to connect with their customers. While building a community around your brand is a…

Here is a great description of how a book can change your life!

With the Iphone #bendgate such a big thing and now Ikea launching this, who knows whats next for Apple!

Google’s Panda!

Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you’re wondering, “Why does this matter to me?” you’re in the right place.…

House My Dog – Client Focus

Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home experience for pets. Through HouseMyDog, owners can…

What is Google Hummingbird

Understanding Google Hummingbird: A Major Leap in Search Algorithm Evolution In September 2013, Google introduced a groundbreaking update to its search algorithm known as Hummingbird. Unlike typical updates or refreshes,…

Can Automation Make Emails More Personal ?

Advancements in Technology : Revolutionizing Email Marketing Advancements in technology have revolutionized business operations, particularly in email marketing. Companies strive to automate marketing processes for efficiency while establishing personal connections…

FAQs

How long does SEO take to show results?

Most clients begin to see measurable improvements within 3 to 6 months. SEO is a long-term strategy, but once it gains traction, it drives sustainable, compounding growth..

Do you offer local SEO for businesses targeting specific areas?

Yes. We optimise your site for local visibility using location-based keywords, Google Business Profile management, and local citations, helping you rank in map packs and nearby searches.

What technical SEO issues can you help fix?

We audit and improve your site’s crawlability, speed, structure, indexation, metadata and more. Our team resolves hidden issues that hold back performance and search visibility.

Can you help us create SEO-friendly content?

Absolutely. We produce keyword-targeted landing pages, blogs and product content tailored to your audience, balancing SEO best practices with clear, compelling messaging.

Will we get updates on how our keywords are performing?

Yes. You’ll receive regular reports that track keyword rankings, traffic growth and performance by page, along with actionable insights and clear next steps.