SEO Services

Build long term visibility with expert SEO

Blend technical precision with a human touch. Our data-driven SEO strategies elevate your rankings and connect with real audiences, driving measurable growth and meaningful engagement. SEO is for life and can alleviate a dependency on paid advertising.

Tailored SEO that evolves with your business

At Matrix we build SEO solutions that grow with you. By combining technical expertise with user-focused optimisation, we ensure your site adapts to changing algorithms and audience behaviours, keeping your business one step ahead in the search landscape.

Comprehensive technical audits

We analyse every aspect of your site — crawling, indexing, speed and more. We uncover and fix critical issues, making sure your site is built on a strong foundation.

On-page SEO excellence

Our experts optimise your content, metadata and schema, aligning every page with search engine best practices to improve rankings and boost visibility.

Local SEO to dominate your area

Optimise your business for local search. With local citations, Google My Business and review strategies, we help you stand out in your community and drive targeted traffic.

Our winning SEO projects

AIB Future Sparks

Investing in young people’s futures through the Future Sparks platform

Consultancy
GDPR Compliance
Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

HRB

Transforming Ireland’s health research portal

Consultancy
Content Migration
Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

MJ Flood

A new custom brochure website

Paid Digital Marketing
SEO Services
Technical Support
UX/UI Design
Website Development

See all case studies

The Matrix SEO process

We prioritise intent, technical health and usability, so SEO work turns into visibility and growth.

Competitive analysis

We identify your competitors' strengths and weaknesses, revealing opportunities for you to outperform them. By analysing their tactics, we help you craft a strategy that gives you a competitive edge.

Custom keyword strategies

We create keyword strategies that go beyond simple search terms, targeting user intent to capture relevant audiences and drive conversions.

Seamless site structure optimisation

We ensure your website’s structure is search engine-friendly, enhancing crawling, indexing, and delivering a better user experience.

Technical SEO that sets you apart

From metadata to structured data and 404 fixes, our technical SEO ensures your site is built for long-term success in the rankings.

Content optimisation for user intent

We create and optimise content that satisfies user intent and search engines, improving relevance and engagement across your site.

Evolving with algorithms

We adapt to ever-changing search engine algorithms, ensuring long-term success by staying ahead of updates.

Your technical, results-driven team

We fix the things that hold, you back and grow the things that work.

Meet the team

Eimear Delargy

Digital Marketer

Irene Hislop

Content Writer

Conor McCaffrey

Senior Content Strategist

Katarina Jarc

European Projects Communications Coordinator

Aoife O’Driscoll

Digital Marketing Manager

Srdjan Nikolic

Senior SEO Specialist

What our clients are saying about us:

Matrix Internet have brought their creative and technical skills to the fore with the development and maintenance of our app and website. They have been a flexible, reliable and dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.

Rob Kearns

Head of Growth

The Matrix Internet team delivered a website that not only looks amazing but also performs flawlessly. They understood our needs and went above and beyond to ensure it was launched on time and within budget. Feedback from our internal teams and donors has been overwhelmingly positive!

Linda O'Connell

Head of Digital Marketing & Communications

The team in Matrix built our new E-comms platform. From the beginning, they took the time to understand our brand and scope out what we wanted to achieve, at all times revising and refining what would be our final result. Our new website has made a huge difference not only…

Sandra O’Casey

Director

Working closely with Matrix, we were able to bring a platform tailored to support, inform and educate the many different audiences we have at Jigsaw. Continuously looking at the most effective ways to develop strong user journeys, we found Matrix to be extremely responsive during the duration of the project…

Naoise Kavanagh

Digital Programme Manager

“When I took on the marketing role with ReproMed I had to hit the ground running and work with a trusted partner who would treat our business as theirs. I knew I could trust Matrix. They provide a full service from digital marketing and social media expertise right through to…

Brian Cashman

Marketing Director at ReproMed Group

Matrix listened carefully, challenged assumptions, and worked seamlessly with our leadership team to develop a results-driven digital marketing strategy. Their technical expertise in digital frameworks was notable - they didn’t just improve the look and feel of our online presence; they made our value proposition easier to understand and much…

Colm Brady

CEO

Before launching into the Avoca website redesign project, we researched several creative web design & digital marketing companies. From the start, Matrix Internet stood out from the rest. After receiving outstanding recommendations and positive feedback from some of their clients, it became clear that Matrix was the right choice. Through…

Melanie Brown

Online Content Manager

Explore our blog

A curated collection of design-focused articles — for a deeper dive.

Let’s talk

SERP Results to Differ for Mobile and Desktop in 2025

What does It mean for Your Business? Google is making significant changes to how it delivers search results, with a major shift in how mobile and desktop users will experience search engine results pages (SERPs). This update signals a clear priority: mobile users will get fresher, more frequently updated results than desktop users. What’s Happening? […]

Redefining digital — the top trends you can’t ignore in 2024

In recent years, online businesses have thrived when they’ve combined innovation and practicality. In this era, digital trends are shaping not just how we interact with technology, but also how businesses evolve, connect, and cater to a diverse, global audience. These trends not only reflect technological advancements, but more progressive digital environments. In recent years, […]

Minister backs ‘vital’ EU Code Week programme

Irish Minister of State Dara Calleary has praised EU Code Week for promoting digital skills all over Europe, at an official meeting with Matrix Internet and fellow Irish partners in the Code4Europe Consortium. Minister of State for Digital Transformation, Mr Calleary hosted the meeting at the Department building on Kildare Street, Dublin, welcoming representatives from […]

Fáilte to the harp emoji

Emoji have quietly become a new international language and the variety of icons available continues to grow. According to Unicode, the major consortium producing and providing emojis, there are currently 1,281 different icons available to use in your digital communications. But that will soon be 1,288. We’re about to see a new crop of emojis […]

Matrix discusses the future of computing at Euromicro PDP 2024

Matrix Internet took centre stage at one of Dublin’s most high-profile tech conferences of the year — sponsoring and participating in the 32nd Euromicro International Conference on Parallel, Distributed and Network-Based Processing (PDP 2024). This international event at National College of Ireland highlighted the significant role of new architectures and innovative applications, pivotal to driving […]

Leading the Way in Digital Expertise and Specialisation in Dublin

In Dublin’s vibrant and competitive digital landscape, businesses need more than just a website—they need a strategic partner with the skills, knowledge, and vision to drive growth online. Matrix Internet, a Dublin-based digital agency, has been delivering exceptional digital solutions for over 20 years, combining deep technical expertise, industry knowledge, and a commitment to continuous […]

8 ways to boost your eCommerce with the Online Retail Scheme grant

Enterprise Ireland has just announced another round of the €3.4m Online Retail Scheme — a chance for online businesses to apply for funding to boost

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, […]

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the Christmas cake visiting friends, while men took over household chores and looked after the family. Over the years as gender roles have evolved, Nollaig na […]

6 digital trends that will shape 2023

2022 has been another challenging year, with economic uncertainty and geopolitical conflict compounding the disruption of Covid-19. Post-pandemic, the online space keeps evolving rapidly, and businesses need to embrace digital trends to grow along with these developments. With 2023 in our sights, let’s look at some of these digital trends that will shape the next […]

How Matrix Internet Builds Safe, Compliant Digital Platforms

Security by Design In an era where data breaches, privacy violations, and cyberattacks dominate headlines, security is no longer optional—it’s a business-critical requirement. At Matrix Internet, we believe that secure, compliant digital platforms must be engineered from the ground up. That’s why we practice Security by Design, embedding best practices into every stage of development. […]

5 team-building ideas that won’t make you cringe

Team-building in work is something we’d like to happen naturally, but there’s only so much bonding you can do at the coffee machine or sharing memes on Slack or Basecamp. Like every cliche about relationships, team bonding takes work — but it doesn’t have to be a chore. And if it’s well thought out, you […]

Success Stories from Matrix Internet

Digital Transformation Through Custom Software In today’s digital-first world, off-the-shelf software often falls short. Businesses need tailored solutions that align with how they actually operate, not the other way around. That’s where Matrix Internet comes in. With more than 20 years of experience, Matrix has helped organisations across industries unlock new levels of efficiency, insight, […]

10 Most Important Things You Need to Know About Matrix Internet

Your Digital Marketing Partner In today’s digital-first world, having a trustworthy and innovative digital marketing partner can be the difference between growth and stagnation. Matrix Internet, based in Dublin, Ireland, has emerged as a leading force in the digital marketing and web development space. Whether you’re a startup or an established brand looking to scale, […]

3 Enterprise Ireland Grants To Boost Your Online Business in 2022

It’s been a tough couple of years for Irish companies, but no one should still be in pandemic panic mode. Between Covid and Brexit, it’s been a time for rethinking how we do business — and we’re doing more and more of that business online. There’s been a rapid gear change to digital-first in virtually […]

Only 35% of Irish SMEs Ready for eCommerce

Is Your Business Falling Behind? Despite Ireland’s booming digital economy, a startling report from the IE Domain Registry (IEDR) reveals that only 35% of Irish small and medium-sized enterprises (SMEs) can process payments online. This places many businesses at a serious disadvantage as consumer spending continues to shift online. The report, published ahead of key […]

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals that most data controllers in the country use pre-checked boxes to acquire permission for using cookies on their websites, including marketing, advertising and analytics cookies. […]

5 Things you need to know about temporary reduction in the standard rate of VAT

We know you’ve seen loads of content talking about the reduction in the standard rate of VAT from 23% to 21%, effective from 1st September 2020 to 28th February 2021. The change is part of the Jobs Stimulus Plan, announced by the Government of Ireland in July as an answer to the COVID-19 crisis and […]

Don’t miss this opportunity for funding in Enterprise Ireland’s €5.5m Online Retail Scheme

As the whole country adapts to the ever-shifting ‘new normal’ forced by the COVID-19 pandemic, the Enterprise Ireland Online Retail Scheme has been a lifeline for Irish businesses. In July, Tanaiste Leo Varadkar announced that 183 Irish companies were successful in the first round of applications, sharing an overall funding amount of €6.5 million. And […]

Matrix mobilises for COVID-19

As a company, as a team and as your online partner, we want to assure you that we are actively managing the COVID-19 situation. This is an unprecedented situation for businesses in Ireland, and we can minimise disruption if we all act in a calm, responsible and proactive manner. Here are some updates we’d like […]

“Look to the future, it’s only just begun”

So goes the famous Christmas song by Slade and it’s very much our outlook in Matrix as we head into our 20th year. We will allow ourselves to indulge in a small bit of nostalgia later in the year when we hit the 20-year milestone. Expect some reflections and some embarrassing photos! Despite the future […]

The Success of The Happy Pear: A Case Study

The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017. From headstands to avocados, how did The Happy Pear use its Social Media presence to become so successful? They have a worldwide audience and fans who are […]

Has the IoT Lost the Run of Itself?

Being able to set your house alarm remotely is a fantastic use of technology. Sat nav has saved many of us from becoming hopelessly lost and wasting hours, not to mention litres of petrol. The Internet of Things is really a glorious development, putting cutting edge technology to use to make everyday tasks easier. People […]

Uber: Getting It All Wrong

Sometimes a company hits the headlines for an innovative new development that gives their customers exactly the right thing in the right way or for an irresistible marketing campaign. And other times, the company is Uber getting in more hot water for making a mess of things. Now the app that links drivers and riders […]

Internet of Things Making Driving Safer

Are you planning to buy a new car next year? You might want to wait until April. Next April, the internet of things will shift up a gear on Irish roads. New cars will be equipped with a feature that uses GPS tracking to alert emergency services in the event of an accident. This should […]

Ireland’s Internet Day – An Evening With Jimmy Wales

The team here at Matrix Internet is gearing up to attend Ireland’s Internet day, which will be hosted by The Irish Domain Registry (IEDR) this evening. The event, which is in its third year, will be held at MacNeill Theatre, in the Hamilton Building at Trinity College Dublin. The aims of the event are to […]

Matrix Internet Turns Sweet Sixteen!

A Leading Digital Marketing Agency in Dublin, Ireland Since its inception at the dawn of the new millennium, Matrix Internet has become one of Ireland’s leading digital marketing agencies. From humble beginnings, the Dublin-based agency has grown into a full-service digital powerhouse, serving over 500 clients with a dedicated team of 15 experts from across […]

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus and it feels great. In just a few weeks we’ve greatly reduced the amount of our waste that is sent to the landfill; We’ve realised just how much of our waste can be responsibly recycled. In a […]

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going. It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and parties. And it’s helped your customers arrive at your brick-and-mortar location. The developed world has gotten rather dependent on Google Street View since it was launched […]

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding start-up Irish companies to prosper by enhancing their online presence by providing access to top professional digital agencies. Due to our efforts in last year’s […]

How to Power Up Your Email Marketing

Integrating Email Marketing into Your Larger Strategy To maximize the effectiveness of your 2024 email marketing efforts, it’s crucial to understand how email fits into your broader marketing strategy. Email marketing is not an isolated tactic; it’s a vital tool for nurturing leads through your sales funnel. While sending newsletters and announcing special events are […]

Should Your Business Have a Newsletter?

Social Media vs. Email Marketing: When to Use Each In today’s digital age, small and medium-sized businesses have numerous ways to connect with their target audience. However, it can often be difficult to determine which communication channel will work best for your message. Should you reach out through social media or email? The answer depends […]

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if you’re not selling products or services directly online. You may be wondering, “If I’m already marketing on social media, why do I need a website?” […]

How Matrix Internet Helps Export Companies Succeed Online

Going Global If you’re an exporter, you already know the opportunity is massive. With the right partners and platforms, your products could reach buyers across Europe, the U.S., the Middle East — and beyond. But international growth isn’t just about having something great to sell. It’s about being found, trusted, and chosen online — often […]

DCU Is Making STEM Child’s Play

New approaches to teaching STEM subjects Science, technology, engineering and maths aren’t the easiest subjects in the school curriculum, but they are critical. And Dublin City University is teaming up with Lego to make them more fun for children around Ireland. DCU has launched their new Lego Education Innovation Centre at the Institute of Education […]

Marketing Your Irish Business

Stand Out with Authenticity Irish businesses, whether catering to a domestic or international market, have a unique opportunity to differentiate themselves through their identity. Local online businesses can connect with their home audience by emphasizing their roots, while Irish businesses selling abroad can leverage Ireland’s globally positive image. In a world of impersonal multinational corporations, […]

Matrix Internet Shifted to HTTPS – Should You?

Is Your Website Secure? Here’s Why You Should Switch to HTTPS In today’s online world, website security is more important than ever. If your site still uses HTTP instead of HTTPS, you might be putting your visitors—and your business—at risk. What is HTTPS and Why Does It Matter? HTTP stands for Hypertext Transfer […]

Why Have Sam When You Can Have SIRO?

SIRO: Bringing High-Speed Broadband to Rural Ireland Ireland’s towns are undergoing a digital transformation as SIRO begins rolling out its cutting-edge broadband infrastructure. Using 100% fibre optic cables, SIRO promises to bring speeds that rival those available in urban centers, transforming how both businesses and consumers access the internet. While SIRO’s comparison to the rural […]

Irish Consumers Embrace Mobile Payments in Record Numbers

Survey Says: Irish Love Smartphones Irish consumers are increasingly turning to their smartphones for payments, with mobile transactions becoming a key part of everyday life. According to a new survey released by Visa, 78% of Irish consumers now make payments using a mobile device, placing Ireland among the top ten countries surveyed across Europe. This […]

‘Kiddle’ – The New Child-Friendly Search Engine

Kiddle: A New Child-Friendly Search Engine Launched This week, a new child-friendly search engine called Kiddle has been launched, offering a safer browsing experience tailored specifically for kids. While Kiddle resembles Google in many ways, it is not affiliated with the tech giant. The search engine operates through a Google Custom Search bar but has […]

How Google’s New Update Will Impact Mobile-Friendly Sites

Google to Boost Impact of Mobile-Friendliness on Search Rankings Google has announced that it will increase the impact of mobile-friendliness on search rankings starting in early May. This update will strengthen the existing mobile-friendly ranking signal. However, if your website is already mobile-friendly, this change will not negatively affect your rankings. Websites that are not […]

Google Facing It’s Own Mobilegeddon

Google Faces Antitrust Action from the European Commission Over Android Practices As Google prepares to roll out its mobile-friendly SEO update — a follow-up to the 2015 Mobilegeddon algorithm update — the company is simultaneously facing legal scrutiny from the European Commission. The Commission has accused Google of abusing its dominant position in the Android […]

Matrix Internet Nominated For National Blog Award

Matrix Internet we are delighted to announce that, for the second year running we have been nominated on the Littlewoods Blog Awards Ireland 2016 shortlist in the Digital & Tech and Marketing & Communications categories. Since our foundation in 2000, the Matrix team has always worked hard toward providing the best service for our clients so […]

Business Showcase: Matrix Featured In Irish Tech News

Matrix was delighted to be featured in the Irish Tech News Business Showcase this week. As the name suggests Irish Tech News is Ireland’s leading technology news site. Their Business Showcase was launched in early 2014 in order to feature local businesses and start-ups, while “helping them gain exposure and introducing them to new customers” […]

New Page Speed & Mobile-Friendliness Tool Launched By Google

Google has launched a new tool allowing webmasters to test the mobile-friendliness of their websites along with page speeds for both desktop and mobile all in one place. Google announced the new tool on their Small Business blog and billed the tool as a guide for business owners to get a handle on how smoothly […]

Digital Marketing Giants Hubspot Announce Dublin Jobs Boost

Inbound marketing specialists Hubspot have announced the creation of 320 jobs over the next three years at their new offices in Dublin. Matrix Internet is delighted to announce that we have become a fully accredited Hubspot Partner. Hubspot recognises our ability to deliver remarkable results to our clients who have benefited greatly from Hubspot’s inbound […]

Successful Email Marketing Campaign

Reaching the desired audience As any digital marketing expert will tell you, one of the most effective methods of reaching the desired audience and increasing organic website traffic is through the execution of a successful email marketing campaign. If planned and maintained correctly, a successful email campaign can become a key element in an overall […]

How to Ensure Your Emails Get Opened

The Power of Email Subject Lines You may think email subject lines are irrelevant—that one little sentence couldn’t possibly make a difference when it comes to whether someone opens your email, right? The reality is, they make a huge difference. If your email lacks an engaging, eye-catching subject line, there’s a high chance it will […]

From The World Of Fashion To A Digital Matrix

John Compton has over 25 years of experience in the business industry on his resume. He has mastered a number of sectors including fashion, marketing and sales & talent management. Back in the noughties, John put this wealth of experience to good effect when he founded one of Ireland’s foremost modelling agencies. The Compton Model […]

Back To The Future’s Most Accurate Predictions

Last Wednesday (October 21st) marked a unique day which was observed worldwide by all kinds of people from film buffs to tech geeks. Back To The Future day! This marked the day back in 1985 when Marty McFly and his trusty friend Doc Brown jumped into their DeLorean and travelled thirty years into the future to 2015 […]

WordPress zero-day or how to hijack millions of websites

Exploitative Code Enables Unauthorized Administrative Control over Countless WordPress Websites Worldwide Millions of WordPress websites across the globe are now at risk due to the emergence of two newly identified vulnerabilities, affording cyber attackers the means to commandeer (hack) web servers without authorization. This code, designed to exploit one of the most recent WordPress versions, […]

Email Marketing Essentials

Importance of Email Marketing In today’s fast-paced digital landscape, businesses are constantly searching for effective ways to connect with their customers. While building a community around your brand is a great idea, it requires time and effort. Email marketing stands out as a highly efficient and impactful method for reaching your audience. Why Email Marketing […]

Here is a great description of how a book can change your life!

With the Iphone #bendgate such a big thing and now Ikea launching this, who knows whats next for Apple!

Google’s Panda!

Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you’re wondering, “Why does this matter to me?” you’re in the right place. In this guide, we’ll break down why this update is significant and how it could impact your website’s visibility. Why Is Panda 4.0 Important? The […]

House My Dog – Client Focus

Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home experience for pets. Through HouseMyDog, owners can browse detailed profiles, communicate with minders, and securely book the perfect match for their furry friends. The site caters to two main user groups: dog […]

What is Google Hummingbird

Understanding Google Hummingbird: A Major Leap in Search Algorithm Evolution In September 2013, Google introduced a groundbreaking update to its search algorithm known as Hummingbird. Unlike typical updates or refreshes, Hummingbird represented a major overhaul, the likes of which hadn’t been seen since 2001. Named for its precision and speed, Hummingbird is designed to affect […]

Can Automation Make Emails More Personal ?

Advancements in Technology : Revolutionizing Email Marketing Advancements in technology have revolutionized business operations, particularly in email marketing. Companies strive to automate marketing processes for efficiency while establishing personal connections with their audience. Can these goals be reconciled? Can automation truly make email marketing more personal ? Absolutely ! In the contemporary digital landscape, email […]

FAQs

How long does SEO take to show results?

Most clients begin to see measurable improvements within 3 to 6 months. SEO is a long-term strategy, but once it gains traction, it drives sustainable, compounding growth..

Do you offer local SEO for businesses targeting specific areas?

Yes. We optimise your site for local visibility using location-based keywords, Google Business Profile management, and local citations, helping you rank in map packs and nearby searches.

What technical SEO issues can you help fix?

We audit and improve your site’s crawlability, speed, structure, indexation, metadata and more. Our team resolves hidden issues that hold back performance and search visibility.

Can you help us create SEO-friendly content?

Absolutely. We produce keyword-targeted landing pages, blogs and product content tailored to your audience, balancing SEO best practices with clear, compelling messaging.

Will we get updates on how our keywords are performing?

Yes. You’ll receive regular reports that track keyword rankings, traffic growth and performance by page, along with actionable insights and clear next steps.