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Digital insights, advice and ramblings from our team of experts.

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Scholarships that will make me Cool! I want it!!


If you don’t know Digital, who are you? Its the word on every marketeer’s lips. Digital Scholarships are out there!We are growing at a huge rate and have recently taken on two new digital marketeers to help our clients to grow even more! We know there is a chance to grow digital marketing talent here […]

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Globalisation – is the world flat ?


Globalisation – The world is flat In the middle ages, the misconception that the earth being flat was finally put to bed by astronomers and explorers. Now in the most connected era in history, the argument is surfacing again – albeit in relation to technology this time. American author Thomas Friedman ( in this book ) […]

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Linkedin Keeping up with the times


LinkedIn Keeping up with the times   So if you have a business page on LinkedIn you probably got the email from them this morning They are basically writing to tell you that this is the end of the line for the “Products & Services tab” or linkedin product page. Did anyone really look at […]

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Want More Website Interaction ?


Do You Want More Website Interaction ? If you are promoting or selling your products/services online you are probably looking for an edge. Your competitors are just a click away, so here are some ideas to help you stand out from the crowd. Social Media channels (facebook / twitter etc.) are still a great method […]

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How often should I blog to help my SEO efforts?


Watching House of cards last night I heard Frank Underwood mention a great quote from Winston Churchill “To improve is to change, to perfect is to change often”. Little did he know when he was speaking such words of wisdom that he would also be describing the SEO landscape of 2014.  Now that people use […]

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Pubs crawling the web for innovation


Pubs crawling the web for innovation I have just finished a day long session with VFI members at the federation’s headquarters in Dublin. I was there as part of a wider scheme led by Alan O’Neill and Ross O’Neill of Kara Change Management and my role was to give a presentation to the members and […]

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Simplicity is the ultimate sophistication


“Simplicity is the ultimate sophistication” That is a quote from Leonardo Da Vinci who ( as far as we know ) was never introduced to the concept of the internet, never mind search engines, impressions, click through rates etc. Many of today’s modern day inventive minds are increasingly returning to the concept of simplicity after […]

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Mobile apps or responsive websites ?


Mobile apps or responsive websites Here at Matrix, we often get a familiar request from clients – “I need a mobile app ?”  We generally don’t like to pour cold water on any client’s enthusiasm for web projects. After all, we spent our formative years trying to convince businesses that the internet was not a […]

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