What we do

Fresh thinking

and smart insights from the Matrix mind

Does Your Marketing Understand Millennials?

Millennials and Gen Z—today’s most coveted demographics—have grown up with the internet as an integral part of their lives. While their preferences may differ from previous generat…

What Is CMS?

What Is a CMS? A Content Management System (CMS) is a tool designed to simplify updates to your blog and website. While some might think using a CMS requires advanced technical ski…

Training Your Digital Marketing Team This Summer

Parents across Ireland are now frantically trying to enrol their children in summer programmes.  And adults are looking for interesting and enriching summer school programs for the…

Google Street View Turns 10

For a solid decade now, Google Street View has been helping us get where we’re going.  It’s helped us arrive at our holiday destinations, dental appointments, job interviews, and p…

Case Study: The IEDR Optimise Project

Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund, which is in its sixth year was designed to help budding s…

The Power of B2B Networking in Today’s Digital Age

Humans Thrive on Connection Before the era of social media and digital networking, traditional face-to-face interactions were the cornerstone of business relationships. Despite the…

Driving Bargain Hunters to Your Site

Everyone loves a bargain.  So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to tightwads who are loathed to spend any money. …