What we do

Fresh thinking

and smart insights from the Matrix mind

SEO
The Google Menagerie: Understanding SEO and Google Updates

Why does Google keep making updates? Google is undoubtedly the biggest and best search engine in the world. Google stays at the top of the search engine hierarchy by presenting res…

6 Easy Ways Your Office Can Go Green

Matrix Internet has gone green We just brought back recycling into the Matrix Internet office after a hiatus, and it feels great. In just a few weeks, we’ve greatly reduced the amo…

eCommerce and Social Media: five top tips to stay ahead

What is eCommerce and how does it integrate with social media? Most of us have bought jewellery off Etsy, textbooks from Amazon, and limited edition kitsch through eBay. But what e…

When Spotify Ads Burst Your Bubble – Advertising in the Age of Curatorship

Spotify has consistently delivered spectacular advertising campaigns. They are masters in using the data at their disposal as a way to connect with users and the general public in…

Understanding The Consumer Decision Journey

Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process of an average con…

Using Microinteractions to Improve User Experience

Mmm.. Is it doing anything? I'd better click that button ag— GOD DAMN IT!” You know that feeling. It’s just like when you accidentally hit your headphones’ cord and send them flyin…

Why Your Digital Marketing Plan Matters

Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy. That includes SEO, Social Media,…