What we do

Fresh thinking

and smart insights from the Matrix mind

What Makes the Difference? Two recent drink ads have captured public attention in contrasting ways. Both ads aimed to tackle contemporary social issues, each featuring people stepp�

Your Gateway to Building Customer Relationships In digital marketing, every strategy ultimately aims to engage potential customers and guide them through the journey toward becomin�

What is the proper prep work? Your website is not just a digital version of a phone directory ad.  It’s a powerful tool in your business’s strategic marketing and delivery of your�

Why It Matters for Digital Marketing User Experience (UX) plays a crucial role in determining how successful your digital marketing efforts will be. It’s more than just making a we�

Getting Live Customer Support Right To make live chat a positive experience for your visitors, consider the following: 1. Train Your Team Your live chat staff should be as well-tra�

Digital Marketing for Rural Ireland: Is Your Strategy Keeping Pace? Two recent announcements about expanding broadband in rural Ireland have reshaped the digital landscape, proving�

What It Is and How to Handle It "Dark social" might sound ominous—like the title of a thriller or the name of an emo band—but it’s actually something most of us do daily. Imagine r�

How Can You Boost Your Business Blog? Your business blog is more than just a collection of posts—it’s often the first impression potential customers have of your brand and the gate�