It’s All in a “LIKE”: The Value of Facebook Likes in Digital Marketing When it comes to evaluating the effectiveness of digital marketing, many companies struggle to assign a tangi…
Google has once again updated its search algorithm, this time with the release of Panda 4.0. If you're wondering, "Why does this matter to me?" you're in the right place. In this g…
Rold Gold did and look what happened to them! Have you ever heard of Rold Gold? Nope, neither have I. They are a 100-year-old pretzel company in Philadelphia and they have made an…
Do You Want More Website Interaction? In today’s competitive digital landscape, promoting or selling products and services online requires a strategic approach to stand out. Your c…
"To Improve is to Change, To Perfect is to Change Often" While watching House of Cards last night, I was struck by a quote from Frank Underwood, who invoked the timeless words of W…
Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While it’s great…
New to Twitter? This can be quite intimidating for a Business. Who is it for? What is it? Do I need it? How do you start? How do you get people to follow you? How do you get custom…
Client Success Story: HouseMyDog About HouseMyDog HouseMyDog is an innovative platform that connects dog owners with trusted, local dog minders, offering a home-away-from-home expe…
The Importance of Web Hosting Security: Best Practices for Protecting Your Website Web hosting is a fundamental aspect of any online presence, playing a crucial role in determining…
Social Media? Some companies are really going to town on their social media (a few come to mind: Funky Christmas Jumpers, Jameson, Aviva Stadium). At the same time, so many compani…
