What we do

Fresh thinking

and smart insights from the Matrix mind

In today's digital age, online marketing is an essential part of any business strategy. With the vast number of online marketing channels available, it can be challenging to know w�

Expect to see a lot more about the Internet of Things in the Irish media in 2018. ENABLE, a €14.5 million research project, was launched this week to study how the IoT can improve�

To people working as employees, being self-employed sounds like a very relaxing gig.  No boss!  No one giving orders and giving out if you don’t arrive at your desk until 9:05.  Bu�

The digital world moves quickly, and the EU recently warned some social media platforms that they aren’t moving fast enough to comply with European law. Social media is increasingl�

Boost Your eCommerce Sales Valentine’s Day is just around the corner—and whether your customers love it or hate it, one thing’s certain: they’ll be looking for gifts. This year, do�

A market entry strategy is a planned method or approach a company uses to begin selling products or services in a new market. It outlines how you’ll reach customers, compete with e�

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands incre�