The Happy Pear seem to be everywhere! Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017. From heads…
The ‘About Us’ page of many business websites is woefully underdeveloped. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe…
The Hidden Rules of International Marketing Success
Why Some Export Marketing Campaigns Succeed — and Others Fall Flat Taking your business global isn’t just about logistics and customs—it’s about getting your message right in marke…
The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the idea of the sales funnel, the m…
Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week
The week, when almost everyone around the world prepares to be Irish for a day, is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorpor…
Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to upd…
How to Build Search Visibility Across Borders, Languages, and Markets In today’s global digital economy, exporting isn’t just about logistics and customs—it’s about being discovera…
The Digital Experience That Sells For export-ready businesses, your website isn’t just a brochure — it’s your first international salesperson. In competitive global markets, user e…
Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch. This feature only works if…
Instagram is one of the most popular social media channels. The number of users recently passed the 800 million mark. People love pictures, so it makes sense that we love a platfo…
