What we do

Fresh thinking

and smart insights from the Matrix mind

Self Care for the Self Employed

To people working as employees, being self-employed sounds like a very relaxing gig.  No boss!  No one giving orders and giving out if you don’t arrive at your desk until 9:05.  Bu…

7 Creative Valentine’s Day Marketing Ideas

Boost Your eCommerce Sales Valentine’s Day is just around the corner—and whether your customers love it or hate it, one thing’s certain: they’ll be looking for gifts. This year, do…

What Are Market Entry Strategies?

A market entry strategy is a planned method or approach a company uses to begin selling products or services in a new market. It outlines how you’ll reach customers, compete with e…

Should Your Brand Take a Stand?

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands incre…