When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of... Read More

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done throughout a website, on the most popular social media platforms,... Read More

Online Advertising 101: What Works Best?

The global online advertising industry has expanded rapidly in the last decade. We all come across hundreds of ads while surfing the internet and research... Read More

Make Your PPC Ads Stronger in 2018

Pay per click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to... Read More

How Can You Reassure Online Sales Leads?

If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on... Read More

First Encounters: maximise AdWords conversions using landing pages

Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched,... Read More

Google Ads On A Moderate Budget

It is an easy misconception to associate Google Ads with big businesses, high budgets, and increased marketing costs. The truth is however, that pay-per-click (PPC)... Read More

Tale of Two Drink Ads

Two recent ads have made the news.  They have a lot in common.  Both products are drinks, and both ads tackled contemporary social controversies.  They... Read More

Marketing Your Irish Business

Online businesses based in Ireland can gain a home game advantage by reminding their local customers that they are a local business, and Irish businesses... Read More

See What You Can Add to AdWords

Google Ads has a new feature that allows people to contact you directly from the search engine results page.  The Click to Message ad extension... Read More